Eamonn Store from The Guardian's presentation from the Digiday Publishing Summit in Vail, CO - April 1, 2016.

1. Eamonn Store, CEO, Guardian US

2. Ad blocking – 3 industry truths
1.) It’s our fault
3.) Don’t blame the readers/viewers
2.) We’ve put profit ahead of our audience

3. Ad blocking – what to do?
1.) Humanize the solution(s)
3.) Unify to de-risk against the larger threats
2.) Re-educate our most valuable commodity

4. 1.) We are in a political news crisis
2.) But it’s not a recent phenomenon
3.) Agencies and clients are guilty by association
US News – 3 industry truths

5. 1.) Refocus on values vs valuation
2.) Stand for something!
3.) Change the metrics by which we evaluate our work
US News – what to do

6. If others can do it (profitably), so
can we

7. Commercial
Partnerships
MembershipPhilanthropy
Ad revenue /
content
IP
Duty & Public
Service
Courage
IntegrityOpenness
Honesty &
Fairness
Developing a values-based
business model

8. Thanks for listening