Integrate Pitcha Kucha: "Breaking Down the Barriers between Paid, Owned and Earned"
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Presenter: Jeremy Bloom, co-founder, Integrate
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Integrate Pitcha Kucha: "Breaking Down the Barriers between Paid, Owned and Earned"
- 2. Breaking down the barriers between Paid, Owned and Earned Media
- 3. What is it?
- 4. What is it? Owned Website, Micro-sites, Packaging, Store Paid Fronts, Apps, Social, Profiles, Creative Assets Display Inventory, In- video ads, Email, Search, TV, Radio, Print, Sponsorships Earned Facebook, Twitter, Blogs, Digg, YouTube, Flickr, Forums
- 5. What is it? Owned Website, Micro-sites, Packaging, Store Paid Fronts, Apps, Social, Profiles, Creative Assets Display Inventory, In- video ads, Email, Search, TV, Radio, Print, Sponsorships Earned Facebook, Twitter, Blogs, Digg, YouTube, Flickr, Forums
- 6. What is it? Owned Website, Micro-sites, Packaging, Store Paid Fronts, Apps, Social, Profiles, Creative Assets Display Inventory, In- video ads, Email, Search, TV, Radio, Print, Sponsorships Earned Facebook, Twitter, Blogs, Digg, YouTube, Flickr, Forums
- 7. What is it? Owned Website, Micro-sites, Packaging, Store Paid Fronts, Apps, Social, Profiles, Creative Assets Display Inventory, In- video ads, Email, Search, TV, Radio, Print, Sponsorships Earned Facebook, Twitter, Blogs, Digg, YouTube, Flickr, Forums
- 8. What are the Barriers? Definition Examples The Role Benefits Challenges Shift from Brand pays to • Display ads • In demand • Clutter foundation to a • Immediacy • Declining Paid Media leverage a • Paid search catalyst that feeds • Scale response rates channel • Sponsorships owned and creates • Control • Poor credibility earned media Longer term Control • No guarantees • Web site • relationships with • Cost efficiency • Company Channel & Brand • Mobile site communication Owned Media Controls • Blog existing potential • Longevity not trusted customers and • Versatility • Twitter • Takes time to earn media • Niche audiences scale Listen and respond • Most credible • No control Customers • WOM • Key role in most - result of well • Can be negative Earned Media become the • Buzz executed owned sales • Scale channel • "Viral" and paid media • Transparent and • Hard to measure lives on
- 9. What are the Barriers? Definition Examples The Role Benefits Challenges Shift from Brand pays to • Display ads • In demand • Clutter foundation to a • Immediacy • Declining Paid Media leverage a • Paid search catalyst that feeds • Scale response rates channel • Sponsorships owned and creates • Control • Poor credibility earned media Longer term Control • No guarantees • Web site • relationships with • Cost efficiency • Company Channel & Brand • Mobile site communication Owned Media Controls • Blog existing potential • Longevity not trusted customers and • Versatility • Twitter • Takes time to earn media • Niche audiences scale Listen and respond • Most credible • No control Customers • WOM • Key role in most - result of well • Can be negative Earned Media become the • Buzz executed owned sales • Scale channel • "Viral" and paid media • Transparent and • Hard to measure lives on Source: Forrester Research, Inc.
- 12. What’s Analyzed? 1. Metrics 1. Monthly Unique 1. Mentions a. Impressions Visitors 2. Shares b. Clicks 2. Page Views c. Conversions 3. Bounce Rate 3. Likes d. CTR 4. Time on Site/Page 4. Follows e. CR% f. CPM 5. Ave Page Visits 5. Demographics g. eCPC 6. Visitor Demographics h. eCPA (based on captured contact information) 2. Filters 7. Metrics per Creative Asset a. Publisher b. Placement/Keywod c. Action (for segmented user funnels)
- 13. What’s Analyzed? 1. Metrics 1. Monthly Unique 1. Mentions a. Impressions Visitors 2. Shares b. Clicks 2. Page Views c. Conversions 3. Bounce Rate 3. Likes d. CTR 4. Time on Site/Page 4. Follows e. CR% f. CPM 5. Ave Page Visits 5. Demographics g. eCPC 6. Visitor Demographics h. eCPA (based on captured contact information) 2. Filters 7. Metrics per Creative Asset a. Publisher b. Placement/Keywod c. Action (for segmented user funnels)
- 14. What’s Analyzed? 1. Metrics 1. Monthly Unique 1. Mentions a. Impressions Visitors 2. Shares b. Clicks 2. Page Views c. Conversions 3. Bounce Rate 3. Likes d. CTR 4. Time on Site/Page 4. Follows e. CR% f. CPM 5. Ave Page Visits 5. Demographics g. eCPC 6. Visitor Demographics h. eCPA (based on captured contact information) 2. Filters 7. Metrics per Creative Asset a. Publisher b. Placement/Keywod c. Action (for segmented user funnels)
- 15. What’s Analyzed? 1. Metrics 1. Monthly Unique 1. Mentions a. Impressions Visitors 2. Shares b. Clicks 2. Page Views c. Conversions 3. Bounce Rate 3. Likes d. CTR 4. Time on Site/Page 4. Follows e. CR% f. CPM 5. Ave Page Visits 5. Demographics g. eCPC 6. Visitor Demographics h. eCPA (based on captured contact information) 2. Filters 7. Metrics per Creative Asset a. Publisher b. Placement/Keywod c. Action (for segmented user funnels)
- 16. Cross Channel Attribution Consumer
- 17. Cross Channel Attribution Social Buzz TV Spot Consumer Favorite Blog
- 18. Cross Channel Attribution Social Fan Page Buzz Online TV Spot Consumer Search Favorite Your Blog Website
- 19. Brand Lift
- 20. Brand Lift • Awareness • Attitudes • Favorability • Intent • Preference
- 22. Audience Analysis Demographics Interests Purchase Behaviors • Age • Hobbies • Buyer Segments (Sports, Clothing, • Gender • Music Preferences Wellness) • Religion • Book Preferences • Lifestyle Segments (Soccer Moms, Gadget • Family Status • Sports Interests Geeks) • HHI • Travel Patterns • Household Categories (Garden, Furniture, • Occupation • Financial Investments • Voting Preferences • Dietary Preferences
- 24. Applying the Analytics Campaign Strategy
- 25. Applying the Analytics Cross Audience Brand Lift Channel Campaign Strategy
- 26. Applying the Analytics Paid Owned Earned Cross Audience Brand Lift Channel Campaign Strategy
- 27. How to Optimize
- 28. How to Optimize 100 75 50 25 0
- 30. Successful Integrate Strategies • Dos Equis Beer • Integrates paid, owned and earned • Reported by Dos Equis to make them "the fastest growing beer import in the [U.S.]"
- 31. More Examples
- 32. TV 43%
- 33. TV 43% • Paid Tracking • Owned Tracking • Earned Tracking* • Cross Channel Attribution* • Brand Lift* • Audience Analysis • Allocation Genie* * in development
- 35. Thank You
Notas do Editor
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- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
- Understanding the barriers and what makes paid, owned and earned different is essential to eliminating those barriers.\n\nReview distinct elements: Role, Benefits and Challenges\n
- Understanding the barriers and what makes paid, owned and earned different is essential to eliminating those barriers.\n\nReview distinct elements: Role, Benefits and Challenges\n
- There is a shift occurring among advertisers towards creating an integrated approach to marketing in order to leverage each distinct channel and ultimately increase their (ROAS). The first step in developing this holistic approach is to analyze each type of media individually. And there are a host of analytic partners that allow us to do this.\n\n
- Each media type has its own distinct set of data points.\n\nMany of these are single point tracking solutions, meaning they only analyze the data points within each channel. But the more advanced partners are crossing over. Buddy Media, for instance, not only reports social trends and interactions, but also determines the cross-over between the earned and owned channels through their conversion reporting. Their reports inform advertisers which social influencers are converting and generating the most traffic & revenue per share.\n\nWhen we can obtain data on two or all of these channels through a single reporting system, creating that integrated strategy is that much easier. \n\n
- Each media type has its own distinct set of data points.\n\nMany of these are single point tracking solutions, meaning they only analyze the data points within each channel. But the more advanced partners are crossing over. Buddy Media, for instance, not only reports social trends and interactions, but also determines the cross-over between the earned and owned channels through their conversion reporting. Their reports inform advertisers which social influencers are converting and generating the most traffic & revenue per share.\n\nWhen we can obtain data on two or all of these channels through a single reporting system, creating that integrated strategy is that much easier. \n\n
- Each media type has its own distinct set of data points.\n\nMany of these are single point tracking solutions, meaning they only analyze the data points within each channel. But the more advanced partners are crossing over. Buddy Media, for instance, not only reports social trends and interactions, but also determines the cross-over between the earned and owned channels through their conversion reporting. Their reports inform advertisers which social influencers are converting and generating the most traffic & revenue per share.\n\nWhen we can obtain data on two or all of these channels through a single reporting system, creating that integrated strategy is that much easier. \n\n
- Each media type has its own distinct set of data points.\n\nMany of these are single point tracking solutions, meaning they only analyze the data points within each channel. But the more advanced partners are crossing over. Buddy Media, for instance, not only reports social trends and interactions, but also determines the cross-over between the earned and owned channels through their conversion reporting. Their reports inform advertisers which social influencers are converting and generating the most traffic & revenue per share.\n\nWhen we can obtain data on two or all of these channels through a single reporting system, creating that integrated strategy is that much easier. \n\n
- Each media type has its own distinct set of data points.\n\nMany of these are single point tracking solutions, meaning they only analyze the data points within each channel. But the more advanced partners are crossing over. Buddy Media, for instance, not only reports social trends and interactions, but also determines the cross-over between the earned and owned channels through their conversion reporting. Their reports inform advertisers which social influencers are converting and generating the most traffic & revenue per share.\n\nWhen we can obtain data on two or all of these channels through a single reporting system, creating that integrated strategy is that much easier. \n\n
- Each media type has its own distinct set of data points.\n\nMany of these are single point tracking solutions, meaning they only analyze the data points within each channel. But the more advanced partners are crossing over. Buddy Media, for instance, not only reports social trends and interactions, but also determines the cross-over between the earned and owned channels through their conversion reporting. Their reports inform advertisers which social influencers are converting and generating the most traffic & revenue per share.\n\nWhen we can obtain data on two or all of these channels through a single reporting system, creating that integrated strategy is that much easier. \n\n
- The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
- The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
- The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
- The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
- The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
- The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
- The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
- The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
- The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
- The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
- The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
- The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
- The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
- Digiday and Vizu conducted a study in January of this year itled “Online Brand Advertising. Brand Lift is defined as the “percentage increase in the primary marketing objective of a brand advertising campaign”. It is the standard approach to gauge the success of an ad campaign. The study reports that four out of five North American brand marketers consider brand lift to be the most important metric for evaluating the success of their online branding campaigns.\n\nHistorically, determining brand lift has been a time and resource intensive process involving consumer panels and research. Technological advancements are streamlining the process significantly. There are brand lift evaluation tools available in the market now that not only measure the effectiveness of a campaign, but also break that effectiveness down into components of publisher, data provider and creative. Thus giving an in-depth picture of the benefits of paid, owned and earned specifically.\n\n
- Digiday and Vizu conducted a study in January of this year itled “Online Brand Advertising. Brand Lift is defined as the “percentage increase in the primary marketing objective of a brand advertising campaign”. It is the standard approach to gauge the success of an ad campaign. The study reports that four out of five North American brand marketers consider brand lift to be the most important metric for evaluating the success of their online branding campaigns.\n\nHistorically, determining brand lift has been a time and resource intensive process involving consumer panels and research. Technological advancements are streamlining the process significantly. There are brand lift evaluation tools available in the market now that not only measure the effectiveness of a campaign, but also break that effectiveness down into components of publisher, data provider and creative. Thus giving an in-depth picture of the benefits of paid, owned and earned specifically.\n\n
- Digiday and Vizu conducted a study in January of this year itled “Online Brand Advertising. Brand Lift is defined as the “percentage increase in the primary marketing objective of a brand advertising campaign”. It is the standard approach to gauge the success of an ad campaign. The study reports that four out of five North American brand marketers consider brand lift to be the most important metric for evaluating the success of their online branding campaigns.\n\nHistorically, determining brand lift has been a time and resource intensive process involving consumer panels and research. Technological advancements are streamlining the process significantly. There are brand lift evaluation tools available in the market now that not only measure the effectiveness of a campaign, but also break that effectiveness down into components of publisher, data provider and creative. Thus giving an in-depth picture of the benefits of paid, owned and earned specifically.\n\n
- Digiday and Vizu conducted a study in January of this year itled “Online Brand Advertising. Brand Lift is defined as the “percentage increase in the primary marketing objective of a brand advertising campaign”. It is the standard approach to gauge the success of an ad campaign. The study reports that four out of five North American brand marketers consider brand lift to be the most important metric for evaluating the success of their online branding campaigns.\n\nHistorically, determining brand lift has been a time and resource intensive process involving consumer panels and research. Technological advancements are streamlining the process significantly. There are brand lift evaluation tools available in the market now that not only measure the effectiveness of a campaign, but also break that effectiveness down into components of publisher, data provider and creative. Thus giving an in-depth picture of the benefits of paid, owned and earned specifically.\n\n
- Digiday and Vizu conducted a study in January of this year itled “Online Brand Advertising. Brand Lift is defined as the “percentage increase in the primary marketing objective of a brand advertising campaign”. It is the standard approach to gauge the success of an ad campaign. The study reports that four out of five North American brand marketers consider brand lift to be the most important metric for evaluating the success of their online branding campaigns.\n\nHistorically, determining brand lift has been a time and resource intensive process involving consumer panels and research. Technological advancements are streamlining the process significantly. There are brand lift evaluation tools available in the market now that not only measure the effectiveness of a campaign, but also break that effectiveness down into components of publisher, data provider and creative. Thus giving an in-depth picture of the benefits of paid, owned and earned specifically.\n\n
- Digiday and Vizu conducted a study in January of this year itled “Online Brand Advertising. Brand Lift is defined as the “percentage increase in the primary marketing objective of a brand advertising campaign”. It is the standard approach to gauge the success of an ad campaign. The study reports that four out of five North American brand marketers consider brand lift to be the most important metric for evaluating the success of their online branding campaigns.\n\nHistorically, determining brand lift has been a time and resource intensive process involving consumer panels and research. Technological advancements are streamlining the process significantly. There are brand lift evaluation tools available in the market now that not only measure the effectiveness of a campaign, but also break that effectiveness down into components of publisher, data provider and creative. Thus giving an in-depth picture of the benefits of paid, owned and earned specifically.\n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
- The most important piece to optimizing is to continuously apply the knowledge you obtain during the analytic process, and to keep the cycle moving. You can apply varying metrics, alter your creative, adjust where you spend your ad dollars and optimize on a campaign-by-campaign basis.\n\nSome companies are developing optimization technology that automatically re-allocates marketing spend based on pre-determined metrics, ensuring that real-time adjustments are made as required.\n
- There are many present day examples of marketers who are getting it right. \n\nDos Equis’ “Most Interesting Man in the World” is a perfect example of owned media using paid media to influence earned media. The “Man” is Dos Equis’ owned media. They’ve distributed him multiple paid media avenues: TV, radio, print, online. And the campaign influenced millions of beer-drinkers (and even some non-beer-drinkers). In fact, Dos Equis became the first beer brand to reach 1 million likes on Facebook. The brand now has more than 2 million likes and tens of thousands of people are discussing them on FB every month. The “Most Interesting Man” comes up in conversations everywhere. I bet many of you have your own “Most Interesting Man” stories.\n\n
- There are many present day examples of marketers who are getting it right. \n\nDos Equis’ “Most Interesting Man in the World” is a perfect example of owned media using paid media to influence earned media. The “Man” is Dos Equis’ owned media. They’ve distributed him multiple paid media avenues: TV, radio, print, online. And the campaign influenced millions of beer-drinkers (and even some non-beer-drinkers). In fact, Dos Equis became the first beer brand to reach 1 million likes on Facebook. The brand now has more than 2 million likes and tens of thousands of people are discussing them on FB every month. The “Most Interesting Man” comes up in conversations everywhere. I bet many of you have your own “Most Interesting Man” stories.\n\n
- There are many present day examples of marketers who are getting it right. \n\nDos Equis’ “Most Interesting Man in the World” is a perfect example of owned media using paid media to influence earned media. The “Man” is Dos Equis’ owned media. They’ve distributed him multiple paid media avenues: TV, radio, print, online. And the campaign influenced millions of beer-drinkers (and even some non-beer-drinkers). In fact, Dos Equis became the first beer brand to reach 1 million likes on Facebook. The brand now has more than 2 million likes and tens of thousands of people are discussing them on FB every month. The “Most Interesting Man” comes up in conversations everywhere. I bet many of you have your own “Most Interesting Man” stories.\n\n
- There are many present day examples of marketers who are getting it right. \n\nDos Equis’ “Most Interesting Man in the World” is a perfect example of owned media using paid media to influence earned media. The “Man” is Dos Equis’ owned media. They’ve distributed him multiple paid media avenues: TV, radio, print, online. And the campaign influenced millions of beer-drinkers (and even some non-beer-drinkers). In fact, Dos Equis became the first beer brand to reach 1 million likes on Facebook. The brand now has more than 2 million likes and tens of thousands of people are discussing them on FB every month. The “Most Interesting Man” comes up in conversations everywhere. I bet many of you have your own “Most Interesting Man” stories.\n\n
- But not every example of success has to be this well known. Marketers every day are getting it right. \n\nMany brands are using their earned media to create owned media so they can promote it through paid media. Think about the recent “Crash the Superbowl” contest Doritos ran for people submit their own videos to become the next Doritos commercial. The Grand Prize winner had their commercial aired during the Superbowl.\n\nThere are thousands of paid bloggers who review products for a revenue share of all conversions generated. This is an illustration of brands cloaking paid media as earned media, and using their owned media to influence more earned media. \n
- Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
- Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
- Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
- Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
- Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
- Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
- Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
- Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
- Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
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