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Business Function
Business Cycle and Process ,[object Object],[object Object],[object Object]
Business Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object]
BUSINESS FUNCTION SDM MARKETING PRODUKSI FINANCE
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Function ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Plan
Identifying Customer Needs ,[object Object],[object Object],[object Object],[object Object]
Customer Requirements ,[object Object],[object Object],[object Object],[object Object]
Customer Requirements ,[object Object],[object Object],[object Object],[object Object]
Quality Function Deployment ,[object Object]
5 Correlation Matrix 4 Engineering Characteristic 6 Relationship Matrix 7. Absolute Importance 8. Relative Importance 9. Technical Competitive  Assessment 10. Technical Difficulty 11. Target Value 1 Customer Req’ment “ What?” 2 Competitive Assessment 3 Impor- tance Rating
PRODUCTION/OPERATION ,[object Object],[object Object],[object Object],[object Object]
Manufacturing Function Marketing Engineering Fabrication Production Management
Produk ,[object Object]
Product  Start-up  Growth  Stable  Decline Volume  Low  Increasing  High  Declining Variety   Unique  Inc.Standard  Emergence  High Standard Dom. Design  Process Technology   Organization   Project  Small Batch  Line flow  Line flow Job shop  Assembly  Assembly I nnovation  High  Medium  Medium  Low Integration  Low  Medium  Medium  High I ndustry  Structure  Small  Consolidation  Few large  Survivor competitor  and fallout  competitor  Competitive  Flexibility  Quality and  Price(cost)  Price(cost)  Priority  Flexibility  Delivery Product and Process Technology Life Cycles
Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quality ? ,[object Object],[object Object]
Dimension of Quality for Manufactured Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fabrication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Production Management ,[object Object],[object Object],[object Object]
SIKLUS FABRIKASI Pemasaran & Penjualan Perancangan Produk Perencanaan Proses Pengendalian Persediaan Perencanaan dan Pengendalian Produksi Metoda Kerja, Waktu Standar dan perbaikan Produktivitas Pembuatan Penerimaan Pengiriman Pengiriman PEMASOK KONSUMEN Pengendalian Kualitas Pengendalian Produksi Pengendalian Proses Pengendalian Peralatan
FINANCE ,[object Object],[object Object],[object Object],[object Object]
SDM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POSISI PRODUKSI/OPERASI ,[object Object],NEEDS IDENTIFICATION DELIVERY
BUSINESS LEVEL ,[object Object],[object Object],[object Object],[object Object]
MANAGEMENT LEVEL CORPORATE/BUSINESS BUSINESS/FUNCTIONAL OPERATIONAL
TIME FRAME ,[object Object]
CORPORATE STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ANSOFF STRATEGY EXISTING  NEW NEW  EXISTING PENETRATION  PROD. DEV MARKT. DEV  DIVERSIVICATION
BUSINESS STARTEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Model Among Industry Substitute Buyer New Entrance Supplier
Porter’s Business Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
FUNCTIONAL STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object]
OPERATION STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTOH TUJUAN OPERASI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTOH TUJUAN OPERASI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OPERATION MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FAKTOR PRODUKSI ,[object Object],[object Object],[object Object],[object Object],[object Object]
KOMPETENSI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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3 Fungsi Bisnis

  • 2.
  • 3.
  • 4. BUSINESS FUNCTION SDM MARKETING PRODUKSI FINANCE
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. 5 Correlation Matrix 4 Engineering Characteristic 6 Relationship Matrix 7. Absolute Importance 8. Relative Importance 9. Technical Competitive Assessment 10. Technical Difficulty 11. Target Value 1 Customer Req’ment “ What?” 2 Competitive Assessment 3 Impor- tance Rating
  • 12.
  • 13. Manufacturing Function Marketing Engineering Fabrication Production Management
  • 14.
  • 15. Product Start-up Growth Stable Decline Volume Low Increasing High Declining Variety Unique Inc.Standard Emergence High Standard Dom. Design Process Technology Organization Project Small Batch Line flow Line flow Job shop Assembly Assembly I nnovation High Medium Medium Low Integration Low Medium Medium High I ndustry Structure Small Consolidation Few large Survivor competitor and fallout competitor Competitive Flexibility Quality and Price(cost) Price(cost) Priority Flexibility Delivery Product and Process Technology Life Cycles
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. SIKLUS FABRIKASI Pemasaran & Penjualan Perancangan Produk Perencanaan Proses Pengendalian Persediaan Perencanaan dan Pengendalian Produksi Metoda Kerja, Waktu Standar dan perbaikan Produktivitas Pembuatan Penerimaan Pengiriman Pengiriman PEMASOK KONSUMEN Pengendalian Kualitas Pengendalian Produksi Pengendalian Proses Pengendalian Peralatan
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. MANAGEMENT LEVEL CORPORATE/BUSINESS BUSINESS/FUNCTIONAL OPERATIONAL
  • 27.
  • 28.
  • 29. ANSOFF STRATEGY EXISTING NEW NEW EXISTING PENETRATION PROD. DEV MARKT. DEV DIVERSIVICATION
  • 30.
  • 31. Competitive Model Among Industry Substitute Buyer New Entrance Supplier
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.