The Fixers Movement - New, Emerging Consumer Behaviour
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The following presentation is about the ‘fixers movement’ – the growing number of self-started repair communities rejecting the throwaway mentality by fixing what is broken.
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The Fixers Movement - New, Emerging Consumer Behaviour
- 1. The Fixers Movement Part 01 © 2014 Say good morning to Designit! Friday Breakfast Week 19_CPH Image: Wreck-It Ralph by Walt Disney Animation Studios
- 2. Friday Breakfast Week 19_CPH © 2014 Say good morning to Designit!
- 3. Part 01 The Fixers Movement New, emerging consumer behaviour • The habit of repairing things got lost. • Short life expectancy of new products • Almost planned obsolescence • Cheaper to buy a new one than to get it fixed. • Counter-consumer-movement rising • Doesn't oppose consumerism but throwaway-ism. • Mitigate planned obsolescence • To repair is also to empower people to fix their own possessions • Connected to ‘Makers movement’ and ‘Pro-sumers’ http://www.domusweb.it/en/design/ 2012/10/02/amplifying-the-fixers- movement.html Friday Breakfast Week 19_CPH © 2014 Say good morning to Designit!
- 4. Part 01 Repair Café ! What do you do with a chair when the leg has come loose? With a toaster that no longer works? Toss it? No way! Repair it at the Repair Café • Initiated by Martine Postma in 2007. • Sustainability on local level • 2009, First Repair Café in Amsterdam • 2012, The Repair Café Foundation. Since 2011, the foundation has provided professional support to local groups in the Netherlands and other countries wishing to start their own Repair Café. ! repaircafe.org/about-repair-cafe/ Friday Breakfast Week 19_CPH © 2014 Say good morning to Designit!
- 5. Part 01 Friday Breakfast Week 19_CPH © 2014 Say good morning to Designit! iFIXIT ! Do-it-yourself Apple laptop repair guides viewable online or as PDF documents with photographs to augment the instructions. • http://ifixit.org/ • Consumers take the repair pledge Payoff: Repair is noble!
- 6. Friday Breakfast Week 19_CPH © 2014 Say good morning to Designit!
- 7. Friday Breakfast Week 19_CPH © 2014 Say good morning to Designit!
- 8. Friday Breakfast Week 19_CPH © 2014 Say good morning to Designit!
- 9. Part 01 © 2014 Say good morning to Designit! Why is this interesting? ! • Global, growing trend • New user behaviours, expectations, and demands • Opportunity space • Impacts the way we design new products • Problems are opportunities in disguise! ! Let’s fix it! Friday Breakfast Week 19_CPH Image: Wreck-It Ralph by Walt Disney Animation Studios