Digital Culture in France Overview
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The document provides an overview of interaction design in France, including: 1) It discusses France's position in digital design and interaction design being rooted in applied arts culture. 2) It outlines Cumulus Digital Culture as the first interaction design organization in France with over 600 members across agencies, organizations and schools. 3) It examines interaction design being at the crossroads of several disciplines like human factors, graphic design, and industrial design in France.
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Digital Culture in France Overview
- 1. Cumulus Digital Culture – May 19th 2011 Interaction design in France: an overview
- 2. Cumulus Digital Culture 1 st interaction design professional organization in France 600 members Our missions Paris & Lyon ¶ 51 design/web agencies ¶ advance the interaction ¶ conferences ¶ 20 design org. & schools design profession in France, ¶ networking opportunities ¶ 529 designers ¶ define and professional ¶ publications (+ review) practices, ¶ exhibition ¶ build a networked community ¶ demonstrate the benefits of interaction design
- 3. A few words about the context ¶ France: a rather unique position in the digital design world ¶ French interaction design (IxD): firmly anchored in the country's strong culture of decorative and applied arts ¶ France's technology-driven design culture is still deeply rooted in engineering ¶ 1st problem: the business world’s cloudy perception of who digital designers are and what they do ¶ 2nd problem: interaction design is struggling to be seen as a legitimate profession
- 4. At the crossroads of several disciplines Advertising & Marketing Human Factors Graphic design Interaction design Social Sciences Industrial Design Applied Arts
- 5. France’s industrial history has resulted in technology-driven design rather than user- or service-driven models Giuseppe Attoma Attoma
- 6. Initiatives A selection of French interaction design projects
- 7. AR Drone, Parrot Parrot, France, 2010
- 9. DIA, Parrot NoDesign, France, 2010
- 18. Nao, Aldebaran Aldebaran, France, 2012
- 20. Gostai Jazz Gostai, France, 2011
- 26. Les Éditions volumiques France, 2011
- 27. Ereader Cybook, Bookeen France, 2010
- 29. Watt'Time, EDF R&D Design et François Brument Collaboration graphique Sonia Laugier, France, 2007
- 30. Efficient Home, Schneider Electric Mathieu Lehanneur, France, 2010
- 31. An invisible profession (?) ¶ IxD began to emerge as a profession in France a decade ago ¶ But it does not officially exist in the French economy ¶ IxD: poorly represented in the official list of occupations published by the French national statistics agency, INSEE ¶The strategic advange of IxD have not been clearly identified ¶ Not on the agendas of French government ministries ¶ No comprehensive public policy to address the needs of promotional actions for design
- 32. A profusion of terms ¶ The lack of a common vocabulary ¶ The profusion of terms is more a reflection of divergences in strategy than in theory (S. Vial, Court traité du design) ¶ *designers interactifs* glossary design numérique design d'interaction design interactif design d'interactivité design for interaction user experience design
- 33. Diverse yet fragmented interaction design education ¶ IxD: becoming an attractive career option in France ¶ The number of degree and certificate programs has increased considerably since the early 2000 ¶ IxD is at the crossroads of several different academic and business cultures ¶ IxD is taught at fine and applied arts schools, at design schools, and at universities
- 34. Emerging programs and academic research ¶ French design schools are getting more involved in research ¶ Combining research, design, technology and partnership with business and industry ¶ Strate Collège Research: designer-led applied research ¶ Nantes Atlantique Design School: READi, applied research in IxD ¶ Atelier de Design Numérique (ADN), Ensci: founded in 1999 by Jean-Louis Fréchin ¶ EnsadLab: founded in 2007. Themes: mobility, interactive ad virtual environments
- 35. IxD market taking form ¶ Professionnals operating in the industry must create their own market and continuously educate clients ¶ IxD is the 3rd leading type of design used by business in France (Study on the design economy, APCI, IFM, Cité du design, 2010) ¶ More than half of all design firms offer digital design services ¶ Service design is offered by just 11% of design firms ¶ Most design firms are located in Paris (60%) ¶ Most designers (39%) work at firms with fewer than 5 employees ¶ Average budget for a digital project = €10,692, a business' second-largest design expense after space design
- 36. IxD market taking form Industrial design 52 Space design 37 Graphic design 33 Studies 32 Brand design 27 Packaging design 18 Signage design 12 Service design 11 Multimedia Interaction design 8 9 17% Textile Design 5 Fashion Design 3 Sensorial design 2 Food design 2 Sound design 1 Others 13 0 5 10 15 20 25 30 35 40 45 50 D'après l'étude menée en 2010 par l’APCI, l’IFM, la Cité du design de Saint-Etienne à la demande du ministère de l’Économie, de l’Industrie et de l’Emploi
- 37. Average amount of interventions by field Space design 12 513 Interaction design 10 692 Service design 10 274 Studies 8709 Packaging design 8601 Industrial design 8361 Brand design 7753 Average 7148 Signage design 6549 Graphic design 4009 6621 Multimedia 4806 Textile design 5200 Sensorial design 5750 Food design Sound design 0 1400 2800 4200 5600 7000 8400 9800 11200 12600 14000
- 38. An optimistic employment outlook ¶ Employment remains focused on web design in France ¶ Just 5% of the designers stated IxD as their profession ¶ No data available about the number of IxD designers ¶ Extremely broad range of professional situations: interactive communication agencies, design studios, IxD agencies, mobile app development firms, freelances, in-house designers... ¶ Mc Kinsey report: Internet contribution to France's GDP estimated at € 60 billion in 2009 and accounted for 1.15 million jobs in 2010 ¶ compared to design use rates in France (40%), IxD should offer high potential for employment in the future...
- 39. Where French digital design professionals work 6 % 34 % 60 % Paris Regions Abroad
- 40. Different professional situations 20 % 48 % 32 % Agency Freelance In-house
- 41. Most represented expertises 24 % 43 % 19 % 5 % 9 % Web Designer Interactive Art Director Projet Manager Web Developer Others
- 42. Employment trends in France Company / did you recruit in 2010? 63 % 37 % yes No
- 43. Employment trends in France Company / what profiles have you recruited? 39 % 36 % 24 % 8 % designer developer marketing administrative
- 44. Employment trends in France 5 most required expertises Web Developer 37 % Front-Office Developer 23 % Web Designer 23 % Motion Designer 17 % Interactive 15 % Art Director
- 45. IxD in France: what works ¶ Design schools, practitionners, organizations are taking the lead ¶ Shaping an IxD industry with a number of strengths ¶ French IxD perceived as holistic, cross-disciplinary, more conceptual than IxD in English-speaking countries ¶ A very active industry, running a full slate of lectures, meetings, exhibitions... ¶ Foreign firms have demonstrated a clear affinity for French-born and French-educated designers
- 46. Initiatives 10 most influencial french IxD companies
- 56. Initiatives 10 most influencial french interaction designers
- 57. 10 most influencial french Cumulus Digital interaction designers Culture Jean-Louis Fréchin NoDesign
- 58. 10 most influencial french Cumulus Digital interaction designers Culture Giuseppe Attoma Attoma
- 59. 10 most influencial french Cumulus Digital interaction designers Culture Remy Bourganel Orange Vallée
- 60. 10 most influencial french Cumulus Digital interaction designers Culture Etienne Mineur Éditions volumiques photo © Ivo Näpflin, Lift Conference
- 61. 10 most influencial french Cumulus Digital interaction designers Culture David Bihanic FXDS
- 62. 10 most influencial french Cumulus Digital interaction designers Culture Yves Rinato Intactile Design
- 63. 10 most influencial french Cumulus Digital interaction designers Culture Dominique Sciamma Strate Collège Designer
- 64. 10 most influencial french Cumulus Digital interaction designers Culture Grégoire Cliquet École de Design de Nantes Atlantique
- 65. 10 most influencial french Cumulus Digital interaction designers Culture Virginia Cruz & Nicolas Gaudron IDSL
- 66. 10 most influencial french Cumulus Digital interaction designers Culture Jean-Jacques Birgé Sound designer