The Nature Of Luxury

by Viacheslav Derzhaev, April 2009

Old Luxury and New Luxury ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Luxury ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BMW – the perfect example of New Luxury

BMW ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ladder of benefits ,[object Object],[object Object]

Types of New Luxury ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Democratization of luxury ,[object Object],[object Object],[object Object],[object Object],[object Object]

Louis Vuitton – a mass produced luxury

Louis Vuitton ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer behavior ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stretching luxury market ,[object Object],[object Object],[object Object]

More individuality, rather than uniform status symbols ,[object Object],[object Object],[object Object],[object Object],[object Object]

New shapes of luxury ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More experiences, rather than goods ,[object Object]

Amanresorts – a lifestyle experience

Amanresorts ,[object Object],[object Object],[object Object],[object Object]

Principles of luxury ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Luxury in crisis times ,[object Object],[object Object]

Luxury in crisis times ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Afterword

The Nature Of Luxury

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