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11.2 Marketing a Small Business Personal Publicity Presentation 4
- 1. Any activity designed to create a favorable image toward a business, its products or policies. Publicity
- 2. PUBLICITY NONPERSONAL PROMOTION PUBLICITY is a form of promotion that is NOT PAID for by the business or individual which benefits from it; information that is provided to the public by the media or other sources at no cost to the business. Example: Word of Mouth