The presentation done on new product development in marketing and it is base on Kachchh Gujarat food , clothing ,, Hand work from local areas etc and all this items available in one roof ... in a mall

1. Group Members:-
 Kalpesh Barot
 Jill Chandarana
 Pruthvi Jaru
 Priti Jhala
 Deep Sampat
 Dipesh Sampat
Submitted to:- Rupal Madam

2. A Mall where you find the essence of Kachchh…

3.  The general belief about Kachchh that it is Desert Area, but
originally it is unique combination of “3D-desert distance
and drought”
 With this geographical uniqueness it has a distinct features
that is its traditional “KACHCHH CULTURE”
 With a view to highlighting the unexplored Kutchi Art, we
have decided to create a new platform
Objective:-

4.  On the basis of Income-
Upper-Middle Class
Upper Class
Middle Class
Segmentation

5.  Divided into 3 categories:-
Non-Kutchi’s
Foreigners
NRI’s
Targeting

6.  When they think about Kutch Culture and art they
must think about our Mall
 We want to be a one of the superior brand which
replaced the attraction of entire Kutch Tourism
 Trust is a key factor for us to sustain in the market, so
our strategy will be interaction
Positioning

7. Kutchi Snacks & Fast-Foods

8. Bhaji-Kon

9. Bhel

11. Kadak

12. Kutchi-Samosa

13. Kutchi Art

17. Leather Shoes

18. Mud-Work

19. P
U
R
S
E
S

20. Chaniya
Choli

21. Scissors-Knifes-Sword

22. Kutchi Restaurant

23. Jalebi & Ganthiya(Fafda)

24. Rotla

25. Kharibhat
And
Kadhi

26. Kadhi-Khichdi-Papad

27. Undhiyu

28. Pricing
Ground Floor:-
 Items:- Snacks &
Speciality
 Range:- Rs.5 to Rs.50
 Strategy:- Market Price
First Floor:-
 Items:- Kutchi Kala
 Range:- Rs.200 to
Rs.75000
 Strategy:- According to
the Value of Art, high
pricing will reflect our
brand superiority

29. Second Floor:-
o Items:- Kutchi Restaurant
o Range:- Rs.100 to Rs.500
o Strategy:- We are going to charge high because you
will find hardly an original taste of food anywhere else

30.  Hoardings
 Advertisements
 Internet and Social Media
 Posters on Airports, Railway Stations and Bus Stations
 Pamphlets
Promotion