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Using Social Networking to Promote Your Business
- 1. Using Social Networking to Promote Your Business
- 2. what is social networking? Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
- 5. who is online? 62% are 25-54 years old
- 6. plan Plan THEN act Incorporate into existing marketing efforts Define goals and objectives Target market Action to take Budget Resources
- 7. plan Measure results Goals Costs ROI Revise
- 8. it’s all about… Relationships, Relationships, Relationships!
- 10. 90/10 rule
- 12. Grammar, spelling and punctuation DO count!
- 15. focus! blog
- 16. facebook Over 500 million active users, HALF log on every day 61% of users are over 35 62% earn at least $60,000 Second most popular website in U.S. People have Profiles; Businesses have Pages
- 17. profile
- 18. page
- 19. examples
- 20. examples
- 21. advertising Can promote website or Facebook pages, events, applications and groups Daily budget Schedule Target audience Location Demographics Likes and interests Connections
- 22. linkedin Over 85 million members 71% are over 35 years old 69% earn at least $60,000 48% have attended college 37th largest website in U.S.
- 23. profile
- 24. connections
- 25. company page
- 26. groups
- 27. answers
- 28. advertising As low as $10 per day Target audience Geography Industry Job function
- 29. twitter Over 175 million registered users Over 100 million tweets sent every day 30% of users earn over $100,000 24% are 35-49 49% have some college education
- 30. page
- 31. youtube Over 2 billion videos watched every day 36% are 18-34 years old 29% earn over $100,000 13% have attended graduate school 4th largest website in the U.S. “90% of Internet traffic will be video by 2012” (Nielsen)
- 32. channel
- 33. advertising Target audience Demographic Interest-based Content Buzz
- 34. blogging At least 150 million blogs 25% of bloggers are 25-34 years old 29% are 35-44 years old 21% are 45-54 years old 50% post 1-3 times a week 67% of bloggers are men
- 35. example
- 36. but I don’t have time!
- 37. time management
- 38. why? Word of mouth on steroids!!
- 39. tell people!
- 40. it’s all about…
- 41. final thought…
- 42. questions? Connect with me! www.facebook.com/deb.krier www.facebook.com/DebKrierTheSociaLight www.linkedin.com/in/deborahkrier www.twitter.com/debkrier www.debkrier.com/blog www.youtube.com/dkrierthesocialight