This document provides guidance on building an effective customer-facing presentation deck. It recommends telling a story that moves between the customer's current reality ("what is") and a potential future reality ("what could be") if they use the presenter's product. The deck should identify the key business problems the customer faces, then show how the product could address each problem. It suggests including a "wow element" to grab attention, describing a full vision of a happy future state, and specifying a clear call to action at the end, such as requesting a sale or follow-up meeting. The document outlines a template for the deck, with introductory slides, problems identified, solutions presented, wow factor, future vision, and a