This document provides information about Hindustan Coca Cola Beverages Pvt. Ltd., a bottling company in India. It discusses that Coca-Cola returned to India in 1993 after a 16 year gap and acquired major Indian brands. Hindustan Coca Cola Beverages Pvt. Ltd. is now a 100% owned bottler with 3 regions and 22 locations across India manufacturing and distributing Coca-Cola products. The company has over 50 manufacturing locations in India and also in neighboring countries.

1. Hindustan Coca Cola Beverages
Pvt. Ltd.
Speaker Harshad Katikar

2. The Coca Cola Company
• The Coca-Cola Company is the
world's largest beverage company.
• The company’s best known product
Coca Cola was invented by John Stith
Pemberton in 1886.
• The Coca-Cola formula and brand
was bought in 1889 by Asa Candler
who incorporated The Coca-Cola
Company in 1892.

3. The Coca Cola Company
• Coca-Cola currently offers nearly 400
brands in over 200 countries or
territories and serves 1.5 billion
servings each day.
• The Coca-Cola Company is
headquartered in Atlanta, Georgia.
• Its current president and CEO is
Muhtar Kent.

4. Coca Cola In India
• Coca-Cola, the corporate nourishing
global community with the worlds
largest selling soft drink concentrates
since 1886, returns to India in 1993
after a gap of 16 years.
• With the acquisitions of major brands
in India it went on to be known as
The Hindustan Coca Cola Beverages
Pvt Ltd.

5. Coca Cola In India
• Hindustan Coca-Cola Beverages
Private Limited is a 100% company
owned Bottler.
• The company has 3 business regions,
and operates out of 22 locations
across India.
• Their business model includes
manufacturing the beverage,

6. Brief History
• Coca-Cola was the leading soft drink
brand in India until 1977.
• Coca-Cola returned to India in 1993
with a deal that gave Coca-Cola
ownership of the nation's top soft-drink
brands and bottling network.
• Coca-Cola acquired most of the local
Indian brands including Thums Up,
Limca, Maaza, Citra and Gold Spot.

7. Brief History
• From 1993 to 2003, Coca-Cola invested
more than US$1 billion in India.
• Coca-Cola India achieved 39% volume
growth and 23% industrial growth
reaching breakeven profitability in the
region in 2002.
• Sanjiv Gupta, Ex CEO of Coca-Cola
India, joined Coke in 1997 as Vice

8. The Coca Cola System
• The Coca-Cola system in India:
– 24 company-owned bottling
operations.
– 25 franchisee-owned bottling
operations.
– Employs approximately 8,000 local
people.
– Indirectly creates employment for
more than 1,50,000 people in
India.

9. Branches Of The Company
• The country wide marketing
office is located at Gurgaon
Haryana.
• 4 Regional Offices in Haryana,
Mumbai, Hyderabad, Kolkata.
• Over 50 manufacturing locations
in India.
• One manufacturing unit each in
Maldives, Bhutan, Nepal and Sri

10. Company Leadership
• Mr. John Ustas, C.E.O: Mr. Ustas has
been Chief Executive Officer of
Hindustan Coca-Cola Beverages Private
Limited since July 2005.
• Mr. Sanjiv Gupta , President heads
the Indian operations of HCCBPL.
• Mr. T. Krishnakumar was appointed
C.O.O in Oct 2008.

11. Coca Cola - Mission
• To Refresh the World.
• To Inspire Moments of Optimism.
• To Create Value and Make a
Difference.
• The Coca-Cola Promise says, quite
simply, that “The Coca-Cola
Company exists to benefit and
refresh everyone who is touched

12. Coca Cola - Vision
• People
• Planet
• Portfolio
• Partners
• Profit

13. Quality And Standards
• Consumers across the globe
choose Coca-Cola more than a
billion times every day because
it is:
 The Symbol of Quality
 Customer and Consumer
Satisfaction
 A Responsible Citizen of the

14. Coca Cola Products
• With the exception of Kinley the
product line consists of beverages.
• Almost every product is a brand in
itself.
• Coca Cola manufactures and markets
beverages like Coke, Fanta, Limca,
Sprite, Thums Up, Minute Maid etc.

15. Coca Cola- Achievements
• Coca-Cola India won the Delhi
Government's Bhagidari Award for its
efforts in Water Conservation and
Community Development.
• The World Environment Foundation
(WEF) conferred the “Golden
Peacock Environment
Management Special
Commendation” for the year 2006.

16. Coca Cola - Achievements
• All 25 of the COBOs have gained the
international standard ISO 14001
Environment Management System
certificate.
• The ISO 14001 certificate is the
internationally recognized standard of
Environmental Management.
• A company must demonstrate
management commitment, the total
involvement of all employees and a

17. Coca Cola - Advertisements
THE HAPPINESS FACTORY
LIFE TASTES BETTER
WITH COKE

18. Thank You!
All Rights Reserved Harshad Katikar