A product can be anything offered to satisfy a want or need, including physical goods, services, and ideas. There are different levels of products from the core benefit that satisfies customer needs to augmented products that may change in the future. Products are also organized in a hierarchy from broad needs down to specific items, with levels including product family, class, line, type, and brand.

1. Amity Business School Marketing & Sales Programme, IInd Semester Product & Brand Management Varsha Khattri

2. What is a Product? A PRODUCT is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.

6. PRODUCT LEVELS Core Benefit Augmented Potential Expected Basic

9. Product Hierarchy Need Family Product Family Product Class Product Line Product Type Brand Item