Social Media Policy: 5 Questions To Answer
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Social Media Policy: 5 Questions To Answer
- 1. Social Media Policy What Every Business Needs to Know
- 2. Invitation to connect with me…
- 6. Communication © 2010 Daystar New Media, Inc.
- 14. Why have a Policy?Who is it for? When does it apply?Where does it apply?What should it include?Resources
- 15. Why have a Policy?
- 16. Meet Tony DiResta, Attorney
- 17. Who should the policy be for? Everyone Specific for those active as the voice of the company
- 18. Special Teams
- 19. Both! General Policies apply to everyone Can I login to my personal profiles during the work day? What is permissible to say about my company, mangers or co-workers? Can I talk about my employers products and services personally?
- 20. Active Teams need more…
- 21. When does it apply?
- 22. Where does it apply?
- 26. LinkedIn Policy
- 27. Password Policy
- 29. Personal Social Network Policy
- 32. Organizational Social Media Presence Policy How will the companies branded social media accounts be used: Twitter Profile Facebook Page Company blog, etc.
- 33. Social Media @ Work Essentials Encourage use of social networks at work, such as recruiting, business development, etc.
- 34. Personal Social Networking Policy What is and is not allowed when using social media personally
- 35. Will Your Company Monitor Social Media? Employers may reserve the right to monitor employee use of social media regardless of location
- 39. ToolKitCafe.com
- 40. Make Continuing Education Part of your Policy
- 41. Employee Education Programs Engaging Online: What ALL Employees Need to KnowWhat to Do When Customer Support Goes Social Disclosure: Know when to BE THE COMPANY or not!
- 43. Employee Education ProgramsWebinars or In-Person Programs Contact Michelle Free Consultation 504-210-7690 michelle@daystarnewmedia.com
Notas do Editor
- Lawyer story
- I think the best "policy" is to hire smart people, give them the right coaching and training, set the correct culture around customer interaction, and then punish those who misbehave.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6156/Why-a-Social-Media-Policy-Is-Stupid.aspx#ixzz1TVBEN500
- http://www.tlnt.com/2011/05/11/four-ways-to-do-a-social-media-policy-thats-simple-smart-and-right/
- Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6156/Why-a-Social-Media-Policy-Is-Stupid.aspx#ixzz1TVBEN500
- Digital Marketing:Key ConsiderationsSocial media jurisprudence revolves around 4 fundamental values that apply to all industry sectors and substantive disciplines:1.Transparency (disclosing “material connections”);2.Accuracy (communicating truthful information);3.Honesty (avoiding misleading or deceptive communications); and4.Respect (recognizing the personal or property rights of others).Advertising and marketing;Intellectual property;Defamation; andPrivacy and publicity.Litigation and negative PR from social media campaigns or employee uses of social media result from a failure to recognize one or more of these values.