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Social Media Policy: 5 Questions To Answer

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Daystar New Media
Daystar New Media
TechnologyBusiness
1 of 37
Social Media Policy What Every Business Needs to Know
Invitation to connect with me…
Communication © 2010 Daystar New Media, Inc.
SOCIAL MEDIA POLICY
SOCIAL MEDIA POLICY
Why have a Policy?Who is it for? When does it apply?Where does it apply?What should it include?Resources
Why have a Policy?
Meet Tony DiResta, Attorney
Who should the policy be for? Everyone Specific for those active as the voice of the company
Special Teams
Both! General Policies apply to everyone Can I login to my personal profiles during the work day? What is permissible to say about my company, mangers or co-workers? Can I talk about my employers products and services personally?
Active Teams need more…
When does it apply?
Where does it apply?
What Could Your Policy Include? Blogging Disclosure Company Blog Process Company Facebook Account Policy Company Facebook Page Policy Company Social Media Policy Company Social Media Policy - Strict Version Corporate Blog Policy Corporate Blogging Policy ,[object Object]
Facebook Usage Policy
LinkedIn Policy
Password Policy
Personal Blog Policy
Personal Social Network Policy
Personal Twitter Policy
YouTube Policy,[object Object]
Organizational Social Media Presence Policy How will the companies branded social media accounts be used: Twitter Profile Facebook Page Company blog, etc.
Social Media @ Work Essentials Encourage use of social networks at work, such as recruiting, business development, etc.
Personal Social Networking Policy What is and is not allowed when using social media personally
Will Your Company Monitor Social Media? Employers may reserve the right to monitor employee use of social media regardless of location
Questions and Answers

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Social Media Policy: 5 Questions To Answer

Editor's Notes

  1. Lawyer story
  2. I think the best "policy" is to hire smart people, give them the right coaching and training, set the correct culture around customer interaction, and then punish those who misbehave.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6156/Why-a-Social-Media-Policy-Is-Stupid.aspx#ixzz1TVBEN500
  3. http://www.tlnt.com/2011/05/11/four-ways-to-do-a-social-media-policy-thats-simple-smart-and-right/
  4. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6156/Why-a-Social-Media-Policy-Is-Stupid.aspx#ixzz1TVBEN500
  5. Digital Marketing:Key ConsiderationsSocial media jurisprudence revolves around 4 fundamental values that apply to all industry sectors and substantive disciplines:1.Transparency (disclosing “material connections”);2.Accuracy (communicating truthful information);3.Honesty (avoiding misleading or deceptive communications); and4.Respect (recognizing the personal or property rights of others).Advertising and marketing;Intellectual property;Defamation; andPrivacy and publicity.Litigation and negative PR from social media campaigns or employee uses of social media result from a failure to recognize one or more of these values.