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COMMUNICATION AGENCY BLUEPRINT OF TOMORROW:

FUSION OF FUNCTIONS AND
RESPONSIBILITIES
The CORE TEAM
the agency of tomorrow
Concept dev.
Visual arts

ART
DIRECTOR

WRITER

SOCIAL
ENGINEER
Data sorce: http://goo.gl/PRSo8y

Concept dev.
Narrative
Writing

Concept dev.
Community management
Paid integration
SUPPORTED BY
PLANNING

INPUT

OUTPUT

ANALYTICS
The OUTPUT

COMMUNICATION IDEAS

+

CONTENT
NO BOUNDARIES

The CONTENT

=

ADVERTISING

=

BRANDED CONTENT
DISTRIBUTED in
PAID
media

EARNED
media

OWNED
media

Managed by
PLANNERS
With one single objective

To INFLUENCE
Distributed
CONTENT

CUSTOMER

BEHAVIOUR and
ATTITUDES
TO Accomplish

Client needs
Business
Marketing
Communication
OBJECTIVES
THE AGENCY OF TOMORROW
CORE TEAM

SUPPORT

PLANNING

Design
ART
DIRECTOR

WRITER

SOCIAL
ENGINEER

Media buying
Conversation management

Technical/Coding
ANALYTICS
Thank you!
Prepared by Dāvids Štēbelis

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