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Personal Selling  and Direct and Online Marketing: Building Direct Customer Relationships 16 &17
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16-20
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[object Object],[object Object],[object Object],16-37
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16-38 Steps in the Personal Selling Process Step 2 In the pre-approach stage, the salesperson sets  call objectives and the best approach
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16-39
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[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object],17-5
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],17-9
[object Object],[object Object],[object Object],[object Object],[object Object],17-10
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],17-11 Catalog direct marketing  involves printed and Web-based catalogs
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[object Object],[object Object],[object Object],[object Object],17-32
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[object Object],[object Object],17-34
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],17-35
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],17-36
[object Object],[object Object],[object Object],17-39
[object Object],[object Object],[object Object],[object Object],[object Object],17-40
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],17-41
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[object Object],[object Object],[object Object],[object Object],17-46
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