http://www.ydgmarketing.com In todays social economy having a website is not enough. Today business owners must market their reputation to standout, get higher rankings in search engine and covert more leads.

1. How to Get More
CUSTOMER
REVIEWS
For Your Local Business
Darien Hill
855-269-6660
www.YDGMarketing.com

2. Why Are Online Customer Reviews a
MUST for Your Local Business?
 Offer Prospects Unbiased Opinions
 Increase Credibility, Trust, & Authority
 Boost Conversion Rates
 Result in Better Local Search Engine Rankings
 Ultimately Increase Sales & Profits

3. Local Review Sites Used by Consumers
Is YOUR Business Listing Claimed & Monitored?

4. Facts & Statistics
About Online Customer Reviews
 90% of consumers say online reviews impact
their buying decisions
 79% of consumers trust online reviews as
much as personal recommendations
 73% of consumers say positive customer
reviews make them trust a business more

5. Facts & Statistics
About Online Customer Reviews
 Companies with positive reviews can convert
183% more new business than companies
with negative or no reviews
 Businesses can see an increase in sales of up
to 58% thanks to good reviews
 80% of consumers change their minds about a
purchase based only on negative online
reviews

6. Facts & Statistics
About Online Customer Reviews
 On average, one negative review can cost you
30 customers
 7 in 10 consumers who read reviews share
them with friends, family and colleagues

7. Disconnect Between
Business Owners and Consumers
Unfortunately, many business owners STILL do not understand
the importance of online reviews and their reputations

8. Disconnect Between
Business Owners and Consumers
 Only 1/2 of small business owners think
positive online reviews are important
 Only 13% of owners are approaching their
customers about posting reviews
 24% of small business owners don’t even
know if they receive online reviews
 Only 14% of small business owners post their
customers’ reviews on their websites

9. How Online Customer Reviews
Impact Search Engine Rankings
 Quantity: the more customer reviews you
have, the more relevance placed on your
business, which results in higher search
engine rankings.
 Ratings: positive reviews are more favorable
than negative ones. Just to be clear, you are
not penalized for having negative reviews,
but the more positive reviews you have, the
better.

10. How Online Customer Reviews
Impact Search Engine Rankings
Consistency: businesses that get reviews on a
regular basis tend to receive higher rankings
than those with an occasional review here and
there.
Freshness: recent reviews are weighed more
heavily than old ones.

11. NEGATIVE Online Customer Reviews:
The Good & The Bad
 Some Consumers Will Trust a Business That
Has One Negative Review Over One That
Has 100% Positive Reviews - As Long as
There are Some Positive Ones Too
 However, Many Consumers Have Been
Turned Off By Businesses Even When They
Have ONE Negative Review

12. NEGATIVE Online Customer Reviews:
The Good & The Bad
What Does
This Mean?
It means that business owners should simply focus on getting more
reviews from their customers; as long as your product or service is
good, you will eventually have a nice number of positive customer
reviews that other consumers will trust

13. How Should You Handle Negative Reviews?
Respond
Professionally
Without Anger
Resolve the
Issue Promptly
Apologize &
Show That You Care
Take the Issue
Offline After
Responding

14. Why Having NO Online
Customer Reviews Is NOT Good
 Consumers Expect to See SOME Type of
Reviews for Businesses
 They are Skeptical of Businesses That Don’t
Have Any Reviews
 They Need Some Type of Indication That
People Care Enough About Your Business
 Otherwise, They See it As Irrelevant and
Move on to Competitors

15. Why Encourage Customer Reviews?
• Angry, Frustrated Customers Are More
Likely to Leave Reviews – So Encourage Your
“Happy Customers” to Review You
• Every Satisfied Customer Could Bring You
MORE New Customers
• If You Are Not Asking for Reviews, You’re
Missing Out on an Opportunity to Build
Trust and Boost Sales

16.  JUST ASK
• Ask at the Point of Sale / On Receipts
• Ask in Surveys
• Ask in Your Emails
• Ask in Direct Mail
• Ask Your Social Media Followers and Fans
Ways to Get MORE Positive
Customer Reviews

17. Ways to Get MORE Positive
Customer Reviews
 Provide a Quality Product and Excellent
Customer Service
 Claim Your Online Local Listings & Review
Site Listings
 Put Links/Images to Review Sites on Your
Website
 Create a Review Space on Your Website to
Collect and Showcase Reviews

18. Ways to Get MORE Positive
Customer Reviews
 Respond to Both Positive and Negative Reviews
 Use QR Codes to Get Reviews from Mobile Users
 Make the Review Process Simple for Your
Customers

19. Customer Reviews are
CRITICAL for Local Businesses
Today

20. Thank You for Viewing Our Presentation
Ready to Take CONTROL
of Your Online Reputation?
Contact Us Today for a FREE 7 Day
Trial Of Our Automated Reputation
Software!
855-269-6660
darien@ydgmarketing.com
www.ydgmarketing.com