We want to make a difference in 100 Families lives. We challenge you to do the same - Take Action and Make Your Own Success with these 2013 TrendSpotters.

1. “
iron rusts from disuse; stagnant water loses it purity,
and in cold weather becomes frozen;
even so does inaction sap the vigors of the mind
Leonardo de Vinci
can you take the action to make your own
Network Marketing Success?

2. “
our goal for 2013 is
to make a difference
in the lives of 100 families
we’d like to inspire you to do the same , to “tell it forward” . . .
can YOU make a difference in 100 families lives too?

3. according to Tony Robbins
everyone wants success in their lives
and here’s how they rank success
1. relationships
2. health
3. time
4. money
interestingly money is last on the list
a recent study from the National Institute of Health confirms it . . .
87% of people feel family
is the most important thing in life

4. Network Marketing has made more
millionaires than any other industry
but 97% of the people
who enter it fail!
we’d like to help change that statistic

5. the best time
to have a map
is before
you enter the woods

6. Apply our trend spotter plan
for 2013 Internet Marketing
& make your own success!
context curation
content currency
carpe
diem
customers
cater
communication
connections

7. TREND #1
“
customer
it took us awhile to realize
that it wasn’t about us
our company
our comp plan
our experience
our downline
or our upline . . .
it’s all about our customer

8. be a game changer
make it about your customer too

9. TREND #2
context & targeting personas
context is about connecting with
your customer in an environment, it’s the ambience in
which you are able to make that connection, we’ve
called this “scenery” storytelling.
targeting
personas is about fusing an
individual’s specific personality traits and psyche to
their future vision, then telling a story to set them on
their journey

10. TREND #2
context & targeting personas
tell,
don’t sell
it’s all in the storytelling

11. TREND #2
context & targeting personas
where do the
bright ideas for
stories come
from?

12. TREND #2
context & targeting personas
“
content
comes from
everywhere . . .
there’s a
trojan horse
everywhere
movies, books, tv shows, your own life
experiences, someone else’s life experiences
. . . it doesn’t matter where it comes from
Peter Guber, Chairman and CEO, Mandalay Entertainment

13. TREND #2
context & targeting personas
“
anyone can be a game changer
you don’t know the tipping point in your proposition
that will make all the difference
you just gotta have that
emotional component that
when bonded with the information . . .
Peter Guber, Chairman & CEO, Mandalay Entertainment

14. TREND #1
context & targeting personas
&
resonate
makes it
actionable
memorable
begin by recognizing that any one of them can be important

15. TREND #1
context & targeting personas
you must
first seek
to understand
your customer’s
plight
problem
and pain

16. TREND #1
context & targeting personas
how much is that
suffering
costing them?

17. TREND #1
context & targeting personas
?
uncover their profile
how do they receive information?
!
learn how to discover profiles
there are four main personality types
each with specific characteristics
green: analytical & results driven
red: performers & need attention
blue: supporters & help others
yellow: cautious & careful
craft your conversation
to their specific profile

18. TREND #2
context & targeting personas
take them on a
future seeking
adventure
deliver heroes & heroines
to each of your 100 families
every customer is an emotional customer

19. TREND #2
context & targeting personas
you’re in the
emotional transportation
business
take them on a journey that transports them into their future

20. TREND #2
context & targeting personas
once they have desire
then you have a customer who wants to purchase
help them find ways to avoid saying no

21. TREND #3
cater to your customer
they want a financial
and emotional return
2013 will be the perfect storm
of necessity and opportunity and
those who understand & cater to
changing consumer needs, desires
and expectations have plenty of
opportunity to profit
www.trendwatching.com

22. TREND #3
cater to your customer
custowners business-savvy consumers
who move from passively
consuming a product
towards funding/investing/
owning in the brands they
buy from become custowners
www.trendwatching.com
“
I liked it so much - I bought into the company
a great trend to capitalize on in the Network Marketing Industry
brands that are open, friendly, honest, trusted, transparent, and somewhat ‘human’
will prove able to attract enthusiastic CUSTOWNERS

23. TREND #3
cater to your
customer
now, was Richard Neil
planted?
I don’t know - but if you read the
Facebook comment thread, apparently
Bodyform sent Richard and his
girlfriend to Paris!
It’s a wonderful story, makes you laugh
and a fabulous way to cater to your
customer and get
102,210 people engaged and
talking about your product!
presumably all the talking was female . . .
but I’m not so sure!
Bodyform Responds:: TheTruth
“click on the image” to view the YouTube videoe

24. TREND #4
content will define you
journalists and bloggers will be
defined by content, not titles
in 2013 the lines between traditional media and new
content formats will continue to blur as journalists and
bloggers will be distinguished by the content they create
and their influencer reach (connections), not their titles
www.forbes.com/sites/ciocentral/2012/12/20/follow-the-money-digital-marketing-trends-for-2013/

25. TREND #4
content creation
instant gratification
recommended
in this world of
information overload
content must deliver an
attention grabbing short
quick message
in the form of
short videos
and images

26. TREND #5
content curation
content curation is “the act of collecting,
sorting, assembling & presenting digital nuggets” for your audience
your audience shares content. . .a lot
SHARED SHARED
50X 55 X
SHARED SHARED
3X 2X
SHARED
60X
SHARED
15X
SHARED
SHARED 30X SHARED
75 X 20X
SHARED
40X
SHARED
100 X

27. TREND #5
content curation
46% of users post
original photos & videos
41% of users curate
content curation is:
(share) photos & videos
they find elsewhere online
your digital nuggets of video, images, quotes,
articles, information, ebooks, audio . . . just
about anything
BUT your collection must be thoughtful, and
worthy of presentation that invites your
audience to laugh, to consider, to act on, to
discover, to learn?
content curation gives the impression
that you’re in the know and a valued resource
in your area.
Are you making the curator connection?
http://pewinternet.org/Reports/2012/Online-Pictures.aspx

28. TREND #5
content curator
from star trek to
Facebook superstar
75 year old George Takei famous for his
portrayal of Hikaru Sulu on the original '60s
television show Star Trek was social media’s
poster child for content curation in 2012
his Facebook presence began March 23, 2011 -
as of Dec 31, 2012
Takei has 3,228,355 likes
with an engagement of 2,472,621 talking
It's not uncommon for Takei's posts to receive up to
50,000 likes and 30,000 shares. There are very few
celebrities who regularly see engagement numbers as
high as Takei's. read mashable article
check-it-out Takei’s Facebook
how you can connect with your audience!
may the force be with you too
ok ok . . . wrong frontier, right sentiment

29. TREND #5
content controversy
from zero to viral billions
one story touched the heart
a lesson in viral explosion KONY 2012
launched in April and in less than a week
became the most viral video . . . ever this is a 30 minute video, “click” on the image to view
with 87 million online views
one story touched the funny bone
Korean pop star
phenomenon Psy and his
Gangnam Style took
YouTube by storm with his
1,094,698,051 views . . .it’s all
about the goofy!
remember every customer is an
emotional customer
what story are you delivering?
this is a 4:13 minute YouTube Video “click” on the image to view
www.businessinsider.com/who-is-psy-2012-9

30. TREND #5
content meme
a meme is
a virally-transmitted cultural symbol or
social idea (it rhymes with team) and it
behaves like a flu or cold virus, travelling
from person to person quickly transmitting
an idea rather than ill health
popular 2012 memes
were grumpy cats, Gangnam Style,
Carly Ray “Call me Babe”. Kony 2012;
Gotye's "Somebody That I Used To Know";
Ridiculously Photogenic Guy; Ehrmagerd;
Overly Attached Girlfriend; What People Think
I Do; and Sh*t People Say.
mashable summed it all up in one image

31. SHARED
60X
TREND #6
currency: social shares =$
SHARED
2X
social shares impact SEO SHARED
3X
social signals: likes, comments,
tweets and shares from SHARED
SHARED
50X
Facebook, Twitter, and Google+ 30X SHARED
40X
now correlate very strongly with
good rankings in Google’s index SHARED
15X
from a study by www.searchmetrics.com
make sharing dead simple: SHARED
75 X
SHARED
people love to share big images - 20X
they draw 8 times as many clicks as SHARED
100 X
simple shared links reports mashable.com

32. TREND #7
connections
“
great marketing
campaigns are
defined by the
irrelevance of but, you still
the sales people have to
who follow talk to your
Doug Richard, CEO & Founder, School for StartUps customer
remember: it’s network marketing not network selling
sales is the activity of closing marketing is opening

33. TREND #7
connections
“
sales is ultimately a
relatively hostile event
you’re taking people who
are not necessarily
intending to purchase
and you’re
transforming them into
people who will
www.schoolforstartups.co.uk
Doug Richard, CEO & Founder, School for StartUps
BBC Dragon’s Den

34. TREND #7
connections
“
salesmen have a reputation
for lying, cheating and thieving
because
marketing people
have not
put them
in a position
to do otherwise
Doug Richard, Sales versus Marketing

35. TREND #7
connections
“
marketing is the
central occupation
of any business because it makes
the product great and the sales people honest
connect with your customer
by telling a great story about real people in real
situations with real issues being solved
Doug Richard, CEO & Founder, School for StartUps

36. TREND #7
connections
go where the
customer is: environment connect in their
shared interest
photography, knitting,
skiing, hiking, motor
bikes, cycling, scrap
66%
booking, collecting . . .
of online adults use
social media to connect
14%
of users connect
around a shared hobby
with family & friends on Facebook - that’s
according to PewInterent
140 million people!

37. TREND #7
connections
go where the 63% of female
customer is
73% of male
respondents
don’t go an hour
connect in their environment without checking
their phone
Harris Interactive, June 2012
mobile moments
mashable has seen mobile traffic increase 180%
year-over-year and according to PewInternet more
than a quarter of the US population, 27% now get
news on mobile devices
mobile web
bigger than desktop
35 minutes a day. . . internet by 2015
is how long people are spending on their mobile device according to Morgan Stanley’s analysts
97% of people . . .
respond to a mobile campaign heyo.com

38. TREND #7
connections
& “
communications
be
fearless
the single biggest problem
in communication
is the illusion
that it has taken place
George Bernard Shaw
good communicators are fearless
active listeners, read non-verbal language, can identify
personality profiles and effectively get their message across
can you?

39. imagine
if we can perfect
our high stakes conversations
with our family and bring those
communication skills
to our business world
our path to effective
customer communication
is paved!

40. do it all and. . .
you’ll own the keys to the kingdom

41. TREND #8
carpe diem
become a now-ist
learn to adapt quickly
so you’ll miss diddly-squat on the horizon

42. TREND #8
carpe diem
OK NOW
what massive
action will
you take?
to make a difference
in 100 families lives?

43. TREND #8
carpe diem
education is something people do to you
learning is something you do for yourself
if you want help touching those100 families
ask us how

44. TREND #1
customer TREND #2
it’s not about you, your business TREND #7
or your comp plan
it’s all about the customer
context communication
connecting the storytelling be a fearless communicator
environment to the active listener, personality
personality profile profiler who understands
curation
non-verbal language
TREND #3
cater TREND #6
to your customer
they want financial and
currency
social shares = $
emotional return some social shares impact SEO TREND #8
even becoming make sharing dead simple
custowners images draw more clicks carpe diem
than links become a now-ist
learn to adapt quickly
and be a forever student
TREND #4 TREND #5
content curation
will define you collecting, sorting, assembling,
make it attention grabbing & presenting digital nuggets TREND #7
and instantly gratifying gives the impression you’re
a valued resource
connections
it’s network marketing not network
selling go where your customers are
& become a great story teller

45. www.theyesyoucanplan.com
call Darcie or Tim toll free 1.877.753.5374
want more info to “tell it forward”?
give the “link” a minute to connect

46. pictures tell a thousand stories here’s where we got ours
the images outside the grey boxes -”click” on the link
for the original source
www.sxc.hu
copyright stock photos www.123rf.com