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National Wildlife Federation’s Social Strategy
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Our social strategy and how it has evolved.
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National Wildlife Federation’s Social Strategy
1.
National Wildlife Federation’s
Social Media Strategy Danielle Brigida brigidad@nwf.org @starfocus @NWF
2.
Our mission is
to help… Goals: Increase reach, engagement and revenue
3.
Earn Trust: Edelman
Trust Barometer
4.
Important to be
Present
5.
Integrate Social Media With
Your Other Strategies
6.
Developing a Social
Strategy • Identify audience • Specific goals • Capacity/Time • Outreach plan • Long-term plan Image: Flickr / Iowa Red Bulls
7.
National Wildlife Federation
on Facebook • 20+ Pages • 5+ Groups • 3 Large Causes
8.
NWF Programs on
Twitter WildlifeAction @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea @forestjustice @akglobalwarming @nwfpacific @mountainaura
9.
We Explore Communities
= Reach Gardeners Caregivers Locally Concerned Enthusiasts Caregivers Activists
10.
Internal Communication
11.
We Listen All
the Time
12.
13.
Test and Track
Results
14.
We Use Small
Act Thrive to Track Interactions
15.
What We Measure
and Track: • Sharing behaviors • Mentions in blog posts • Traffic from social media • Actions, volunteers, donation
16.
Share What You
Find
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