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Music Entertainment Experience

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Daniel Wei-Chin Chang
Daniel Wei-Chin Chang
NegóciosDiversão e humor
1 de 16
Music Entertainment Experience Daniel Chang Shaun Ching Entertainment Marketing IMC
Project Goal …. ,[object Object]
Presentation Outline ,[object Object],[object Object],[object Object],[object Object]
Trend at a Glance in 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Music Value Chain
[object Object],[object Object],[object Object],[object Object],Channels of Distributing Music
Music Value Chain
Music as entertainment experience Listening Live Social Collection
Music Creation Process John Legend Recording Publishing Distribution Marketing & Promotion Art & Repertoire +
Marcomm guideline / strategy to promote music General / Elvis U2 Madonna Listening Live Social Collection Social Collection Listening Live Social Collection Live Listening Social Live Listening Collection Radiohead
Radiohead 40% 30% Recording Publishing Distribution Marketing & Promotion Art & Repertoire
Radiohead 40% 30% Recording Publishing Distribution Marketing & Promotion Art & Repertoire
Madonna Recording Publishing Distribution Marketing & Promotion Art & Repertoire 40% 30%
Marcomm Guidelines ,[object Object],[object Object],[object Object],[object Object]
Q & A Thank you!

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Music Entertainment Experience

  • 1. Music Entertainment Experience Daniel Chang Shaun Ching Entertainment Marketing IMC
  • 2.
  • 3.
  • 4.
  • 5.
  • 7.
  • 9. Music as entertainment experience Listening Live Social Collection
  • 10. Music Creation Process John Legend Recording Publishing Distribution Marketing & Promotion Art & Repertoire +
  • 11. Marcomm guideline / strategy to promote music General / Elvis U2 Madonna Listening Live Social Collection Social Collection Listening Live Social Collection Live Listening Social Live Listening Collection Radiohead
  • 12. Radiohead 40% 30% Recording Publishing Distribution Marketing & Promotion Art & Repertoire
  • 13. Radiohead 40% 30% Recording Publishing Distribution Marketing & Promotion Art & Repertoire
  • 14. Madonna Recording Publishing Distribution Marketing & Promotion Art & Repertoire 40% 30%
  • 15.
  • 16. Q & A Thank you!