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Small talk in the Digital Age:
           Making Sense of Phatic Posts


                   Making Sense of Microposts
                #MSM2012, #WWW2012. April 16, 2012
                  Danica Radovanovic, Massimo
                           Ragnedda
                    Danica Radovanovic: Licence CC Attribution BY-NC-ND 3.0
Flickr a.star
Phatic communication is “a type of speech in
  which ties of union are created by a mere
   exchange of words” and its purpose is to
establish and maintain the social bonds of the
       interlocutors (Malinowski, 1923)
Phatic, small talk = linguistic ping
   • establishing and maintaining connection with others
   • a social, communicative, and validation/recognition function
   • indexical information for social categorization
   • negotiating the relationship (relative status,roles,and
   affectivity)
   • reinforcing social structure (Philip Riley)
   • keep harmony and balance in the community
Flickr: fritzi
Phatic posts
Flickr t heirhistory




                ‘’Watching Titanic. Bored’’
aizuchi
(Steve, 58): We are poking all the time. For a long
time. It means someone likes you or someone
remembered you and wanted to say ‘’Hi’’


(Philip, 26): “Someone is thinking of you. By poking
              they are letting you know.
          Poke is like a substitute for touch’’


 Radovanovic, D. (2012), Qualitative study, semi-structured
                        interviews
social grooming
Flickr: webmink
Educational element
Connected presence




Flickr andymatthews
Flickr: Tom Coates
THANK YOU!
For more information:
twitter @danicar
danica@danicar.org
http://www.danicar.org

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Small talk in the Digital Age: Making Sense of Phatic Posts

  • 1. Small talk in the Digital Age: Making Sense of Phatic Posts Making Sense of Microposts #MSM2012, #WWW2012. April 16, 2012 Danica Radovanovic, Massimo Ragnedda Danica Radovanovic: Licence CC Attribution BY-NC-ND 3.0 Flickr a.star
  • 2.
  • 3. Phatic communication is “a type of speech in which ties of union are created by a mere exchange of words” and its purpose is to establish and maintain the social bonds of the interlocutors (Malinowski, 1923)
  • 4. Phatic, small talk = linguistic ping • establishing and maintaining connection with others • a social, communicative, and validation/recognition function • indexical information for social categorization • negotiating the relationship (relative status,roles,and affectivity) • reinforcing social structure (Philip Riley) • keep harmony and balance in the community Flickr: fritzi
  • 6. Flickr t heirhistory ‘’Watching Titanic. Bored’’
  • 8.
  • 9.
  • 10. (Steve, 58): We are poking all the time. For a long time. It means someone likes you or someone remembered you and wanted to say ‘’Hi’’ (Philip, 26): “Someone is thinking of you. By poking they are letting you know. Poke is like a substitute for touch’’ Radovanovic, D. (2012), Qualitative study, semi-structured interviews
  • 12.
  • 13.
  • 14.
  • 18. THANK YOU! For more information: twitter @danicar danica@danicar.org http://www.danicar.org