1. getting more
seller leads
Friday, October 18, 13

2. Seller Leads
Short Sales
Foreclosures
REO
FSBO
Friday, October 18, 13

3. Quality Seller Leads
without the road blocks
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4. Friday, October 18, 13

5. Friday, October 18, 13

6. Average Conversion Rate
pay per click
4%
(not industry specific)
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7. 24%
conversion rate
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8. eliminate the variables
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9. Friday, October 18, 13

10. Here’s How We Did It...
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11. Postcard Front #1
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12. Postcard Front #2
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13. Postcard Back Example
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14. Friday, October 18, 13

15. The Form
Details Matter.
If you don’t need it,
don’t ask for it!
(plus, it gives you an excuse for follow-up)
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16. How did you hear about us?
When is the best time for (agent
name) to meet with you?
Do you own your home, rent, or
is it vacant?
What is your mailing address?
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17. The Form
Details Matter.
Their Contact Info
(make them think it’s for them, not you)
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18. Friday, October 18, 13

19. The Form
Details Matter.
Ask Why.
(let them tell you their motivation)
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20. Friday, October 18, 13

21. The Form
Details Matter.
Respect Privacy
(you need this for conversion and for Adwords)
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22. Reinforce Your Brand
“view through” conversions
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23. it’s all about staying
“Top of Mind”
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24. Retargeting
once they go to your site, your
ads need to be everywhere!
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25. Friday, October 18, 13

26. Show Sellers you are a
Marketing Machine
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27. the goal here is the
“view through” conversion
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28. They see your ad but do not click
(branding)
They later go to your site
and complete a form
(conversion)
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29. 14 “view through” conversions
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30. Friday, October 18, 13

31. 14 “view through” conversions
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32. I would like you
to list our home
...and that wasn’t even your listing....
I figured, anyone who knows how
to do that knows how to market a
home and get it sold!
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33. Advertise Your Listings
(using retargeting)
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34. Friday, October 18, 13

35. Friday, October 18, 13

36. Friday, October 18, 13

37. Doesn’t this focus on buyers?
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38. 1. Exposes your listings to more potential
buyers
2.It makes your sellers VERY happy
3.Most importantly, it gets potential sellers
interested in your marketing approach
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39. Friday, October 18, 13

40. Friday, October 18, 13

41. Friday, October 18, 13

42. what worked best?
the seller targeted site
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43. Friday, October 18, 13

44. Friday, October 18, 13

45. Landing Page Optimization
short form
testimonial
privacy assurance
above the fold
unbranded domain
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46. The Results
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47. Stats
FindMyHousesValue.com
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48. Stats
FindTheValue.com
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49. Stats
FindThePrice.com
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50. Friday, October 18, 13

51. Stats
FindTheValue.ca
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52. FindTheValue.ca
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