8. The elements and goals of IA Information Architecture Content architecture Organization of content for information retrieval findability Interaction Design Design of system behavior to promote usability Information /Interface design Design of information presentation to promote understandability
58. Example Persona Scenarios Michael is doing his morning surf; he’s just left indiewire.com and has come to indieword.com. He reads through the new stories on Sundance and spots the link to the Festival Planner. He remembers he was just agonizing over having to wade through the huge number of films . He hopes this might make it simpler. Michael looks over the Festival Planner intro page. He wants to make sure this is going to save him time and not waste his time. He sees he can play with it without having to sign up, which is a relief ; he sees he can set up a schedule for the day based on his preferences. It seems painless; he sets his watch alarm for five minutes—at that time he’ll decide if he wants to continue. Preferably, he’ll be done. … … Festival Planner now gives him a schedule to review, with three films to pick from and an option to “see all for this time slot.” One film for each time slot is indicated as his “best pick.” Each shows how well it meets his taste and needs. And he can choose to “rest” and not select a film for that time period. Michael goes through the schedule; his wristwatch beeps, and he absent-mindedly shuts it off. He selects his films. As he chooses, he notices an option to get a report on any film when its available—he’s very excited by that. If he can’t see them all, at least he can get a sense of what he’s missing! Finally, Michael has a schedule that satisfies him. He notices he can e-mail the schedule to anyone. He sends a copy to his P.A. and to himself. 1. Emphasis on goals ^ 2. Avoiding interface design >
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61. Task analysis Purchasing a purse at nordstroms.com might include the tasks: 1. locate purse 2. add purse to shopping cart 3. check out
62. Task analysis Purchasing a purse at nordstroms.com might include the tasks: 1. locate purse 2. add purse to shopping cart 3. check out f. Review order “ CHECK OUT” BECOMES g. Finalize checkout e. Input payment d. Input billing address c. Input shipping address b. Sign in/sign up a. Select checkout
92. Yahoo! Travel < meta name =' description ' content ="Yahoo! Travel is a comprehensive online travel destination, where you can reserve flights, rental cars, hotel rooms, cruises and vacation packages, all in one place. Research trips from a wealth of planning resources including destination and city guides, user and expert reviews, local weather and currency information, and much more. Yahoo! Travel has competitive prices on everything from airfare to lodging, it's easy to find great deals and special offers"> < meta name =' keywords ' content ='online airfare airfares hotel car reservations travelocity airlines tickets airplane air line air fares arifares airline low fairs fares cheap tickets flights book information flight itinerary itineraries online reservations online tickets online travel agents vacations cruise cruises cruiselines business travel busines corporate hotels discounts car cars rental lasvegas tickets travel reservations online travel travel bookings online bookings book airfare fare wars discount fares sales lowest vacation planning information travel agencies travel sites disney world florida orlando miami atlanta ATL Dallas DFW DCA LAS LAX NYC ORD SFO atl dfw dca las lax nyc ord sfo Washington D.C. washington dc los angeles Los Angeles new york New York new york city New York City San Francisco sanfrancisco family trips family vacation family vacations'>
138. Sleeping Bags BT Camping NT Down Sleeping Bags NT Synthetic Sleeping Bags NT Family Sleeping Bags NT Cold Weather Sleeping Bags NT 2-Season Sleeping Bags NT 3-Season Sleeping Bags NT Back Packing Sleeping Bags NT Expedition Class Sleeping Bags NT Ultralight Sleeping Bags RT Backpacks RT Ultralight Backpacking RT Sleeping Bag Liners RT Sleeping Pads RT Stuff Sacks RT Pillows From Creating a Controlled Vocabulary by Karl Fast, Fred Leise and Mike Steckel http://www.boxesandarrows.com/archives/creating_a_controlled_vocabulary.php
147. Interface & Navigation IA made visible “ Like putting an Armani suit on Attila the Hun, interface design only tells how to dress up an existing behavior.” – Alan Cooper
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149. Yahoo! Maps Legal turn One-way street No turns between 3pm and 6pm Concrete barrier Pedestrian walkway Speed limit 35 Road passes overhead Destination on the left Highway 101
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151. But not everything is simple masthead Global links Folders Mail tools ad Other properties upsell Web search Related Services tip inbox ads ad Related Services upsell Mail tools Log out inbox Write mail And there isn’t even content!
174. You can make it helpful “ After testing several different sitemap designs on users, I decided to try putting one on every page of my small Columbian web site. I then decided to track how often it was used for navigation. It turns out the sitemap is used for over 65% of all navigation done on the site .” -- Usability Report by Peter Van Dijck of poorbuthappy .com (Guide to Columbia) http://www.webword.com/reports/sitemap.html