The document provides an overview of cloud computing concepts and benefits, and discusses best practices for developing a cloud strategy and roadmap. It outlines key steps such as analyzing workloads to determine cloud suitability, assessing infrastructure readiness, and developing a phased approach. Lessons learned emphasize the importance of standardization, starting small, transparency of costs, and network readiness for enabling cloud services.

1. Da virtualização para Cloud Computing Um Road Map prático Cezar Taurion Gerente de Novas Tecnologias/Technical Evangelist [email_address] © Copyright International Business Machines Corporation 2011. All rights reserved.

3. Everyone is talking about the cloud...

5. Seismic Shifts: What the Industrial Revolution has to do with the Evolution of Modern IT Industrial Revolution – no single event , but an evolution of events and inventions over many decades Standardized processes in product manufacturing brought about significant changes in labour Cloud is the “Spinning Jenny” or “Watt’s Steam Engine” of its time: an essential part to the history of IT, but only a part of a much wider narrative How this narrative will play out over the next decade really is anyone’s guess There will be winners and losers In just the last decade, we’ve moved from static websites and slow internet modem dial-up to $$$Bn e-commerce, pervasive mobile and “tweeting” the world! In the next decade , we may have witnessed a dramatic transformation in the way IT is bought / consumed, to a highly flexible, pay-as-you-go, standardised model. All bets are off !

6. IT must address these Business Challenges Reducing risk Ensure the right levels of security and resiliency across all business data and processes Breakthrough agility Increase ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk Higher quality services Improve quality of services and deliver new services that help the business grow and reduce costs Doing more with less Reduce capital expenditures and operational expenses

7. Gartner 2010 CIO review

10. Cloud Service Types Source: “Government in the Cloud” Gartner Webinar, Sept. 8, 2010

11. A range of deployment options Private Public Hybrid IT capabilities are provided “as a service,” over an intranet, within the enterprise and behind the firewall Internal and external service delivery methods are integrated IT activities / functions are provided “as a service,” over the Internet Enterprise data center Managed private cloud Third-party operated Client owned Mission critical Packaged applications High compliancy Internal network Enterprise data center Private cloud Private On client premises Client runs/ manages Public cloud services Users B Shared resources Elastic scaling Pay as you go Public Internet A Member cloud services A Enterprise B Mix of shared and dedicated resources Shared facility and staff Virtual private network (VPN) access Subscription or membership based Hosted private cloud Enterprise Third-party owned and operated Standardization Centralization Security Internal network

13. Cloud computing delivers IT & business benefits Automated Faster cycle times Lower support costs Optimized utilization Improved compliance Optimized security End user experience Standardized Easier access Flexible pricing Reuse and share Easier to integrate Virtualized Higher utilization Economy of scale benefits Lower capital expense Lower operating expense Higher quality services Doing more with less Breakthrough agility Reducing risk

14. Infrastructure, Labor, and Re-Engineering IT Business and Delivery Processes Drive Cloud Economics Virtualization of Hardware Standardization of Workloads Utilization of Infrastructure Automation of Management Virtualized environments only get benefits of scale if they are highly utilized Drives lower capital requirements More complexity = less automation possible = people needed Take repeatable tasks and automate Labor Leverage Infrastructure Leverage Self Service Clients who can “serve themselves” require less support and get services

15. IT benefits from Cloud Computing are real VIRTUALIZATION AUTOMATION STANDARDIZATION Legacy environments Cloud-enabled enterprise Cloud accelerates business value across a wide variety of domains Cloud attributes From Server/storage virtualization 10–20% Utilization of infrastructure 10–20% Self-service None Automated provisioning Week - Months Change and release management Months Service catalog ordering Months Metering/billing Fixed cost model Payback period for new services Years To 70–80% 70–80% Unlimited Hours / Minutes Hours / Minutes Days / hours Granular Months

16. IBM’s Experience with Conversion to Cloud Computing New Development Software Costs Power Costs Labor Costs (Operations and Maintenance) Hardware Costs (annualized) Liberated funding for new development, trans- formation investment or direct saving Deployment (1-time) Software Costs Power Costs (88.8%) Labor Costs ( - 80.7%) Hardware Costs ( - 88.7%) Note: 3-Year Depreciation Period with 10% Discount Rate Without Cloud With Cloud 100% Current IT Spend Strategic Change Capacity Hardware, labor & power savings re-duced annual cost of Operation by 83.8% Case Study Results Annual savings: $3.3M (84%) $3.9M to $0.6M

17. Consulting Services in support of Cloud Computing Cloud solutions for infrastructure workloads Delivery options to fit your requirements: On the IBM Cloud……………Private Cloud……….Pre-integrated appliances Infrastructure services & technologies enabling Cloud computing Development and Test Desktop Infrastructure Storage Analytics Collaboration Business Services Security – Resilience - Maintenance IBM is making significant investments to help clients optimize the use of Cloud IBM Service Delivery Manager Cloud Service Provider Platform IBM Cloudburst appliance Professional Security Services Cloud Computing Testing Services for Cloud Strategy & Design Services for Cloud Networking Strategy & Optimization Services

22. There are six typical steps to getting started with Cloud “IBM Cloud Assessment Workshop” Analyze Workloads Determine Delivery Models Assess Risks Determine ROI Understand Strategic Direction Build Roadmaps Analyze Infrastructure Gaps E-Mail, Collaboration Software Development Test and Pre-Production Data Intensive Processing Database ERP Enterprise Private Public Hybrid Trad IT 1 2 3 4 5 6

24. How we would develop a cloud computing strategy and plan 1 Pre-workshop call Client and IBM have a pre-workshop conference call to review engagement details and logistics and to begin the workshop scheduling process. IBM provides a pre-workshop data collection template. 1 – 2 weeks elapsed time 2 Data collection Client provides IBM with pre-workshop background material 3 Workshop preparation IBM prepares workshop materials based upon client-provided information. 1 week elapsed time 4 Client executive workshop IBM facilitators and client IT leadership members participate in a 2-day structured workshop. The 2-day client executive workshop is the key step within this strategy and planning engagement. 1 – 2 weeks elapsed time 5 Data analysis IBM conducts analysis of information gathered in the workshop and creates a final report presentation. 6 Client presentation IBM conducts analysis of information gathered in the workshop and creates a final report presentation. 7 Next steps

26. Gartner’s security risks of cloud computing Data Segregation Data Recovery Investigative Support Regulatory Compliance Data Location Privileged User Access Disaster Recovery Gartner: Assessing the Security Risks of Cloud Computing, June 2008 … map directly to the IBM Security Framework.

28. Enterprise Use Cases 2009-2012 – Leading Edge to Early Mainstream Source: “How Web and Cloud Computing Will Drive Your IT Strategies,” Gartner Webinar, Nov. 3, 2010

29. Analysis of IBM Americas’ internal applications* The Cloud-Affinity of existing applications depends on multiple factors: Compliance and cross-border issues, site-dependency (for performance or data size), app-specific benefits of migration, and the ease and cost of migration. Low Cloud affinity High Cloud affinity Which aspects of your IT portfolio have an affinity for Cloud?

30. An Architectural Model that includes standards-based Interfaces is key Service Creation & Deployment Service Request & Operations Service Provider Service Definition Tools Service Publishing Tools Service Fulfillment & Configuration Tools Service Reporting & Analytics Service Planning Role-based Access End Users, Operators Service Catalog Operational Console Cloud Services Cloud Platform Operational Support Systems (OSS) Business Support Systems (BSS) Infrastructure Services Software Platform Services Application, Process and Information Services Standards Based Interfaces Standards Based Interfaces Standards Based Interfaces

32. OSS/BSS Details

40. Obrigado! [email_address] www.ibm.com/developerworks/blogs/page/ctaurion www.computingonclouds.wordpress.com @ctaurion Facebook, Linkedin