Using the internet to market products and services 11
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This document discusses internet marketing strategies. It defines internet marketing as using digital technologies to achieve marketing goals through an integrated strategy combining a company's business model, sales goals, customer relationships, and web presence. It discusses differences between internet marketing versions 1.0 and 2.0. It also outlines the internet marketing mix, which includes product, place, price, and promotion strategies for online marketing.
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Using the internet to market products and services 11
- 1. Using the Internet to market products and services
- 4. Internet Marketing 1.0 vs 2.0
- 10. Show
- 11. Promote
- 12. Sell
- 14. Convenience
- 15. Simplicity
- 16. Effectiveness
- 17. Measurability
- 19. Internet Marketing 1.0 vs 2.0
- 22. FANCY DESIGN
- 23. GOOD USABILITY
- 24. REVELANT CONTENTlinks directories affiliate
- 26. FANCY DESIGN
- 27. GOOD USABILITY
- 28. REVELANT CONTENTAdwords Directories affiliate
- 30. Internet Marketing 1.0 vs 2.0
- 32. eBay
- 33. NetFlix
- 34. Portal Clix
- 36. Improving the core product
- 38. Improving the core product
- 41. Improving the core product
- 43. Customer driving
- 45. Improving the core product
- 46. Augmenting the core product
- 48. Improving the core product
- 49. Augmenting the core product
- 50. Servicing
- 52. Maincompany site
- 53. Thirdparty sites
- 54. Affilate sites
- 55. Neutral sites
- 58. The Long Tail source: wired.com; © Chris Anderson
- 59. The Long Tail source: wired.com; © Chris Anderson
- 61. Special Internet prices
- 62. Pay per use / download
- 65. Refund Policies
- 67. Special Internet prices
- 69. Is Internet Free? © Chris Anderson
- 71. Use new media
- 77. Banners
- 79. Banners
- 80. Interactives
- 82. Banners
- 83. Interactives
- 84. Blogs
- 86. Banners
- 87. Interactives
- 88. Blogs
- 89. Text ads
- 90. SEM
- 91. SEO – Search Engine Optimization
- 92. PPC – Pay per Click
- 94. Banners
- 95. Interactives
- 96. Blogs
- 97. Text ads
- 98. SEM
- 100. Banners
- 101. Interactives
- 102. Blogs
- 103. Text ads
- 104. SEM
- 105. Messenger
- 107. Banners
- 108. Interactives
- 109. Blogs
- 110. Text ads
- 111. SEM
- 112. Messenger
- 113. RSS
- 115. Banners
- 116. Interactives
- 117. Blogs
- 118. Text ads
- 119. SEM
- 120. Messenger
- 121. RSS
- 122. Gadgets
- 124. Banners
- 125. Interactives
- 126. Blogs
- 127. Text ads
- 128. SEM
- 129. Messenger
- 130. RSS
- 131. Gadgets
- 132. Viral Videos
- 134. Banners
- 135. Interactives
- 136. Blogs
- 137. Textads
- 138. SEM
- 139. Messenger
- 140. RSS
- 141. Gadgets
- 142. Viral Videos
- 143. AugmentedReality
- 145. Banners
- 146. Interactives
- 147. Blogs
- 148. Textads
- 149. SEM
- 150. Messenger
- 151. RSS
- 152. Gadgets
- 153. Viral Videos
- 154. AugmentedReality
- 156. Banners
- 157. Interactives
- 158. Blogs
- 159. Textads
- 160. SEM
- 161. Messenger
- 162. RSS
- 163. Gadgets
- 164. Viral Videos
- 165. AugmentedReality
- 166. Apps