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Using the internet to market products and services 11

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Tiago Simoes
Tiago Simoes

This document discusses internet marketing strategies. It defines internet marketing as using digital technologies to achieve marketing goals through an integrated strategy combining a company's business model, sales goals, customer relationships, and web presence. It discusses differences between internet marketing versions 1.0 and 2.0. It also outlines the internet marketing mix, which includes product, place, price, and promotion strategies for online marketing.

Business
1 of 43
Using the Internet to market products and services
Agenda ,[object Object]
Internet Marketing 1.0 vs 2.0
The Internet Marketing Mix,[object Object]
What is Internet Marketing Limitations ,[object Object]
Internal capabilities
Intangibility
Security,[object Object]
Show
Promote
Sell
Support,[object Object]
Convenience
Simplicity
Effectiveness
Measurability
Target / relevance,[object Object]
Internet Marketing 1.0 vs 2.0
The Internet Marketing Mix,[object Object]
Internet Marketing 1.0 vs 2.0 1.0: Build the right site… … get as many links as you can. Banners COMPANY’s WEBSITE: ,[object Object]
FANCY DESIGN
GOOD USABILITY
REVELANT CONTENTlinks directories affiliate
Internet Marketing 1.0 vs 2.0 2.0: Build the right site, get the links… … push your content to the users. Banners COMPANY’s WEBSITE: ,[object Object]
FANCY DESIGN
GOOD USABILITY
REVELANT CONTENTAdwords Directories affiliate
Agenda ,[object Object]
Internet Marketing 1.0 vs 2.0
The Internet Marketing Mix,[object Object]
eBay
NetFlix
Portal Clix
Destakes,[object Object]
Improving the core product
Mass customization,[object Object]
Improving the core product
Mass customization
Customer driving,[object Object]
Improving the core product
Mass customization
Customer driving

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Using the internet to market products and services 11