The document summarizes a presentation on crafting social media messages. It discusses using various social media platforms like Twitter, Facebook, YouTube and CoTweet to engage audiences and provide information to students, alumni, and the community. Specific tips are provided on developing a Twitter strategy for students, including writing style, frequency of posts, and sample tweet content and messaging. Metrics and best practices for social media engagement across campus are also mentioned.
24. ( Kevin Lizarraga
Marketing Manager, USU )
Labor
⊛ Master Calendar
25. ( Kevin Lizarraga
Marketing Manager, USU )
Labor
⊛ Three Student Assistants
— 20 Hours/Week
⊛ Work with other internal/external
departments
⊛ Pre-Planning
— Delegation
— Systems
— Hootsuite
26. ( Kevin Lizarraga
Marketing Manager, USU )
Assessments
⊛ Ongoing Conversation
⊛ Rapid Feedback
⊛ Marketing Plan
— Ethnographic Studies
— Themes
27. ( Kevin Lizarraga
Marketing Manager, USU )
Ads
⊛ Switching ads
⊛ Cost
⊛ Target Marketing
⊛ Insights
28. ( Kevin Lizarraga
Marketing Manager, USU )
Contests
⊛ How do contests
work?
⊛ Low Cost
⊛ Big Turnout
29. ( Peter Medina
Web Producer, UA )
⊛ We provide a platform where our
followers talk about themselves in a
way that relates to the university and
how or why CSUN impacts their lives.
31. ( Peter Medina
Web Producer, UA )
⊛ We provide a platform where people
explain to each other how CSUN is
helping prepare students for personal
and professional success.
32. ( Peter Medina
Web Producer, UA )
⊛ You can't pay for marketing like this: a
parent appreciates our FB updates.
33. ( Peter Medina
Web Producer, UA )
⊛ You can't pay for marketing like this:
how CSUN changes lives.
34. ( Peter Medina
Web Producer, UA )
⊛ We’re the most liked CSU campus on
Facebook. 20,000 new followers over
the last year. July 28, 2011: 35,049.
35. ( Peter Medina
Web Producer, UA )
⊛ Our participants consist of a range of
audiences, including prospective
students, current students, alumni,
faculty, staff, parents and family.
41. ( Krishna Narayanamurti
Multimedia Producer, UA )
42. ( Krishna Narayanamurti
Multimedia Producer, UA )
43. ( Krishna Narayanamurti
Multimedia Producer, UA )
⊛ Official CSUN Channel on YouTube:
youtube.com/calstatenorthridge
⊛ established in 2008
⊛ as of July 25, 2011:
— 105 videos
— 236,289 views
44. ( Krishna Narayanamurti
Multimedia Producer, UA )
45. ( Krishna Narayanamurti
Multimedia Producer, UA )
Some of our most viewed videos:
⊛ CSUN in 30 Seconds
⊛ David Newman & CSUN Studio
Orchestra @ WB
⊛ Valley Performing Arts Center videos
⊛ CTVA Student Film Trailers
⊛ Earthquake coverage
⊛ Presidential Messages and Holiday
Cards
46. ( Krishna Narayanamurti
Multimedia Producer, UA )
48. ( Joseph O'Connor
University Web Manager, UA )
Partnership with SOARS - CoTweet
⊛ @csunorthridge: December 18, 2007
⊛ August 8, 2010: 1,736 followers
⊛ November 30, 2010: 1,927 followers
⊛ July 26, 2011: 2,936 followers
49. ( Joseph O'Connor
University Web Manager, UA )
⊛ Customer Service on Twitter
50. ( Joseph O'Connor
University Web Manager, UA )
⊛ Communication platform
51. ( Joseph O'Connor
University Web Manager, UA )
⊛ Fresno: Tweets fountain situation
52. ( Joseph O'Connor
University Web Manager, UA )
⊛ CSUN: sending our PD to help Fresno
53. ( Joseph O'Connor
University Web Manager, UA )
⊛ 2,000 new FB likes: priceless!
54. ( Joseph O'Connor
University Web Manager, UA )
⊛ Partnership with VPAC - Metrics
55. ( Joseph O'Connor
University Web Manager, UA )
⊛ Personal career development: following
insider conversations
56. ( Joseph O'Connor
University Web Manager, UA )
⊛ Trends: Google+ 10 million users,16
days vs. 800 days for Twitter/Facebook
57. ( Joseph O'Connor
University Web Manager, UA )
⊛ Don't forget universal design!
⊛ Describe pictures
⊛ #PascalCaseHashtags - MedialCaps
⊛ Caption video
⊛ Text easy to read, short, to the point
⊛ Use link shortener, but no tinyurl
58. Some Questions
⊛ We have around 100 Facebook
and 60 Twitter pages on campus.
What procedures/guidelines are
( )
needed to create a cohesive social
media presence?
⊛ Devise our purpose and strategy.
Why are we doing this?
⊛ Obtain more assessments on
usage.
⊛ How do we handle bad campus
news?
⊛ Consider TweetChat sessions?
59. Common Messaging
⊛ #CSUN brings learners together to make
sense of complex issues and turn that
knowledge into real progress.
⊛ #CSUN creates leaders who emerge
( ⊛
⊛
from the crowd - confident, resourceful,
optimistic.
#CSUN community members have a
stake, a say, and a role in making the
world better.
#CSUN has a commitment to
)
educational opportunity, inclusion, and
excellence extending the promise of
California.
⊛ #CSUN is preparing for the next
generation of careers.
60. Common Messaging
⊛ #CSUN is tackling the region's greatest
challenges, like keeping students in the
education pipeline and answering
workforce needs.
( ⊛
⊛
#CSUN is always listening and
constantly adapting - we are the ones
making real progress.
#CSUN - the only way forward is on a
path we navigate together. We are a
community of nimble learners. Everyone
)
has a stake, a say, role.
⊛ #CSUN knows what it takes because we
look ahead. We do what it takes
because we are part of a community.
We live in the solution.
Joseph introduces Krishna. Krishna briefly summarizes our use of video as a mass market medium of M&C and YT as our primary delivery mechanism. Why use YT? Prevalence, accessibility, compatibility/integration, ease of use.\n
Web team created channel in ‘08. I came on board in ‘09. #3 in the CSU system behind LB and Sonoma. At 2000+ average views per video, we are #2 behind LB.\n
Web team created channel in ‘08. I came on board in ‘09. #3 in the CSU system behind LB and Sonoma. At 2000+ average views per video, we are #2 behind LB.\n
Web team created channel in ‘08. I came on board in ‘09. #3 in the CSU system behind LB and Sonoma. At 2000+ average views per video, we are #2 behind LB.\n
Variety of content, but common theme of successful YT vids (and probably all social media): either tell a compelling story or offer something of value to the viewer. Quick examples of how content fits with UA mission and messaging (scientists at work solving problems, vibrant student community, quality of student education, using VPAC to boost university reputation/brand). PROMOTION of content is critical.\n
Web team created channel in ‘08. I came on board in ‘09. #3 in the CSU system behind LB and Sonoma. At 2000+ average views per video, we are #2 behind LB.\n
List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n