Online branding. The consolidation of Google and the war against Facebook

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Branding and possible worlds ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand-worlds ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Marlboro world ,[object Object],[object Object],[object Object],[object Object]

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The world of Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The world of Google: logotype ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The world of Google: the paratexts ,[object Object],[object Object],[object Object],But…

ALREADY OLD INFORMATION! MORE THAN 300 MILIONS USERS!!!

Google versus Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],If in the ‘80 the conflict was between interfaces ( Windows versus Mac ), and in the ‘90 it was between the browsers ( Netscape versus Explorer ), now there’s a war for the control of the cloud computing .

The reaction of Google… Google Wave

The reaction of Google… Google Docs

The war has just started… BREAKING NEWS AGREEMENT GOOGLE-FACEBOOK!!!

The war has just started… Real-time search

Conclusions…. ? Cancanier! Pédant! M'as-tu-vu! Babillard!

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Gracias! facebook: carlos.scolari [email_address] twitter: cscolari www.hipermediaciones.com www.digitalismo.com

Online branding. The consolidation of Google and the war against Facebook

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Online branding. The consolidation of Google and the war against Facebook