SlideShare uma empresa Scribd logo

The Public Sector & The Social Media Opportunity

•Transferir como PPT, PDF•
•
Martin Thomas
Martin Thomas

Presentation at Social Media & Public Sector Communications conference (21 Sep 11)

NegóciosNotícias e política
1 de 20
Social Media & The Public Sector Martin Thomas @crowdsurfing
An Exciting Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An Organisational & Cultural Challenge ,[object Object],“ Amplifying the volume of moaning” Instant access, instant response, instant gratification “living life through shortcuts” MTV “ The trouble with McDonald’s is it’s too bloody slow” Real time problem solving  Real time expectations
An Organisational & Cultural Challenge ,[object Object],[object Object],Connected Consumer meets Disconnected Institution
“ Digital communications is a destabilizing force in a bureaucratic environment. And I am sitting right in the middle of a bureaucratic environment.’” Senior corporate communications director “ We’re not set up for this shit” UK CEO
Thriving by Loosening Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tight Thinkers Need Not Apply ,[object Object],[object Object],[object Object],[object Object],[object Object],90% of public sector bodies restrict staff use of social media to some extent (Socitm 2010) 67% block access entirely (v. 20% in private sector) (Socitm 2010)
1. Trusting ,[object Object],[object Object],[object Object]
Nordstrom Revisited “ Prescriptive rules have the effect of infantilising staff & make it harder for them to adapt to different situations. This goes as much for digital communications as for selling socks … Like the Nordstrom handbook we’re trusting staff to follow the spirit, not just the letter, of our guidelines” Meg Pickard, writing about The Guardian’s new social media guidelines, November 2010
How to Build an Empire “ Presumed Competence”
2. Open ,[object Object],[object Object],[object Object]
3. Agile ,[object Object]
4. Informal ,[object Object]
4. Informal ,[object Object],“ On the internet people love to have a more personal relationship with their elected officials” (Barak Obama at launch of 2012 campaign video)
5. Collaborative ,[object Object],[object Object]
The Power of Communities Mutualisation: Collaborating with readers and communities to better understand, explore or reflect situations, topics, perspectives or experiences
The Power of Communities ,[object Object],[object Object],[object Object]
A Great Big Caveat of UK population is not online (Race 2012) UK internet users do not use any form of social media of UK internet users do not  regularly participate in discussion forums do not post ratings & reviews eligible voters didn’t bother to turn out for last local elections in the UK  20% 8.4 m 88% 95% 20m
Thriving by Loosening Up ,[object Object],[object Object],[object Object],[object Object],[object Object]
@crowdsurfing Get your organisation & culture right … & the social media will look after itself

Recomendados

Gimmicks to Game Changers
Gimmicks to Game Changers Gimmicks to Game Changers
Gimmicks to Game Changers Martin Thomas
 
Texas Nonprofit Summit
Texas Nonprofit SummitTexas Nonprofit Summit
Texas Nonprofit SummitBeth Kanter
 
Facebook comes of age?
Facebook comes of age?Facebook comes of age?
Facebook comes of age?Martin Thomas
 
Get the culture right and the tweets will look after themselves
Get the culture right and the tweets will look after themselvesGet the culture right and the tweets will look after themselves
Get the culture right and the tweets will look after themselvesMartin Thomas
 
Democratic Participation in the Technological Design Process
Democratic Participation in the Technological Design ProcessDemocratic Participation in the Technological Design Process
Democratic Participation in the Technological Design Processmolodiez
 
Digital Sunderland - presentation by Helen Milner
Digital Sunderland - presentation by Helen MilnerDigital Sunderland - presentation by Helen Milner
Digital Sunderland - presentation by Helen MilnerGood Things Foundation
 
Making The Connection Part 2 (Government and Citizens)
Making The Connection Part 2 (Government and Citizens)Making The Connection Part 2 (Government and Citizens)
Making The Connection Part 2 (Government and Citizens)Dan Bevarly
 
COF Technology Changes Everything Panel
COF Technology Changes Everything PanelCOF Technology Changes Everything Panel
COF Technology Changes Everything PanelBeth Kanter
 

Recomendados

Gimmicks to Game Changers
Gimmicks to Game Changers Gimmicks to Game Changers
Gimmicks to Game Changers Martin Thomas
 
Texas Nonprofit Summit
Texas Nonprofit SummitTexas Nonprofit Summit
Texas Nonprofit SummitBeth Kanter
 
Facebook comes of age?
Facebook comes of age?Facebook comes of age?
Facebook comes of age?Martin Thomas
 
Get the culture right and the tweets will look after themselves
Get the culture right and the tweets will look after themselvesGet the culture right and the tweets will look after themselves
Get the culture right and the tweets will look after themselvesMartin Thomas
 
Democratic Participation in the Technological Design Process
Democratic Participation in the Technological Design ProcessDemocratic Participation in the Technological Design Process
Democratic Participation in the Technological Design Processmolodiez
 
Digital Sunderland - presentation by Helen Milner
Digital Sunderland - presentation by Helen MilnerDigital Sunderland - presentation by Helen Milner
Digital Sunderland - presentation by Helen MilnerGood Things Foundation
 
Making The Connection Part 2 (Government and Citizens)
Making The Connection Part 2 (Government and Citizens)Making The Connection Part 2 (Government and Citizens)
Making The Connection Part 2 (Government and Citizens)Dan Bevarly
 
COF Technology Changes Everything Panel
COF Technology Changes Everything PanelCOF Technology Changes Everything Panel
COF Technology Changes Everything PanelBeth Kanter
 
Rhodri davies technology and future challenges facing charities
Rhodri davies technology and future challenges facing charitiesRhodri davies technology and future challenges facing charities
Rhodri davies technology and future challenges facing charitiesrhoddavies1
 
navigating the new social: Gov 2.0 and community engagement
navigating the new social: Gov 2.0 and community engagementnavigating the new social: Gov 2.0 and community engagement
navigating the new social: Gov 2.0 and community engagementPatrick McCormick
 
Social capital and networking
Social capital and networkingSocial capital and networking
Social capital and networkingJunard Duterte
 
Charrette sharing 1.24.12
Charrette sharing 1.24.12Charrette sharing 1.24.12
Charrette sharing 1.24.12Lucy Bernholz
 
Cultural challenges of social media
Cultural challenges of social mediaCultural challenges of social media
Cultural challenges of social mediaMartin Thomas
 
471_Community Relations Chapter 5
471_Community Relations Chapter 5471_Community Relations Chapter 5
471_Community Relations Chapter 5Ohio University
 
Ken technology presentation 24.01.12
Ken technology presentation 24.01.12Ken technology presentation 24.01.12
Ken technology presentation 24.01.12georginachatfield
 
Participatory democracy with new age media
Participatory democracy with new age mediaParticipatory democracy with new age media
Participatory democracy with new age mediaKrishnamurthy Hegde
 
Online Organizing and New Media for CHANGE
Online Organizing and New Media for CHANGEOnline Organizing and New Media for CHANGE
Online Organizing and New Media for CHANGEvictoria916
 
Does e-campaigning work? Oxfam International - T. Noirfalisse
Does e-campaigning work? Oxfam International - T. NoirfalisseDoes e-campaigning work? Oxfam International - T. Noirfalisse
Does e-campaigning work? Oxfam International - T. Noirfalissenoirfatom
 
Solving 21st Century Problems
Solving 21st Century ProblemsSolving 21st Century Problems
Solving 21st Century ProblemsJeff De Cagna FRSA FASAE
 
The Power of Social Media - Keynote slides
The Power of Social Media - Keynote slidesThe Power of Social Media - Keynote slides
The Power of Social Media - Keynote slidesRoss Dawson
 
Social enterprise teasdale and lyon
Social enterprise teasdale and lyonSocial enterprise teasdale and lyon
Social enterprise teasdale and lyonThird Sector Research Centre
 
Christian Bason - MindLab Denmark
Christian Bason - MindLab DenmarkChristian Bason - MindLab Denmark
Christian Bason - MindLab DenmarkConstrução Sustentável
 
Meeting cuts&big society_challenge
Meeting cuts&big society_challengeMeeting cuts&big society_challenge
Meeting cuts&big society_challengeIzwe
 
UW MCDM Advisory Board Presentation
UW MCDM Advisory Board PresentationUW MCDM Advisory Board Presentation
UW MCDM Advisory Board PresentationFiliz Efe
 
LIS 510 Information Worlds
LIS 510 Information WorldsLIS 510 Information Worlds
LIS 510 Information Worldsheymeredith
 
John Shewell_Reshaping strategy_SMCC2011
John Shewell_Reshaping strategy_SMCC2011John Shewell_Reshaping strategy_SMCC2011
John Shewell_Reshaping strategy_SMCC2011Communicate Magazine
 
Clay Shirky- Theory Card
Clay Shirky- Theory CardClay Shirky- Theory Card
Clay Shirky- Theory Cardkanda11821
 
Brian Cavanagh
Brian CavanaghBrian Cavanagh
Brian Cavanaghnicva_ict
 
Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)Martin Thomas
 
Social Media & the Loosening Up of Journalism
Social Media & the Loosening Up of JournalismSocial Media & the Loosening Up of Journalism
Social Media & the Loosening Up of JournalismMartin Thomas
 

Mais conteúdo relacionado

Mais procurados

Rhodri davies technology and future challenges facing charities
Rhodri davies technology and future challenges facing charitiesRhodri davies technology and future challenges facing charities
Rhodri davies technology and future challenges facing charitiesrhoddavies1
 
navigating the new social: Gov 2.0 and community engagement
navigating the new social: Gov 2.0 and community engagementnavigating the new social: Gov 2.0 and community engagement
navigating the new social: Gov 2.0 and community engagementPatrick McCormick
 
Social capital and networking
Social capital and networkingSocial capital and networking
Social capital and networkingJunard Duterte
 
Charrette sharing 1.24.12
Charrette sharing 1.24.12Charrette sharing 1.24.12
Charrette sharing 1.24.12Lucy Bernholz
 
Cultural challenges of social media
Cultural challenges of social mediaCultural challenges of social media
Cultural challenges of social mediaMartin Thomas
 
471_Community Relations Chapter 5
471_Community Relations Chapter 5471_Community Relations Chapter 5
471_Community Relations Chapter 5Ohio University
 
Ken technology presentation 24.01.12
Ken technology presentation 24.01.12Ken technology presentation 24.01.12
Ken technology presentation 24.01.12georginachatfield
 
Participatory democracy with new age media
Participatory democracy with new age mediaParticipatory democracy with new age media
Participatory democracy with new age mediaKrishnamurthy Hegde
 
Online Organizing and New Media for CHANGE
Online Organizing and New Media for CHANGEOnline Organizing and New Media for CHANGE
Online Organizing and New Media for CHANGEvictoria916
 
Does e-campaigning work? Oxfam International - T. Noirfalisse
Does e-campaigning work? Oxfam International - T. NoirfalisseDoes e-campaigning work? Oxfam International - T. Noirfalisse
Does e-campaigning work? Oxfam International - T. Noirfalissenoirfatom
 
The Power of Social Media - Keynote slides
The Power of Social Media - Keynote slidesThe Power of Social Media - Keynote slides
The Power of Social Media - Keynote slidesRoss Dawson
 
Meeting cuts&big society_challenge
Meeting cuts&big society_challengeMeeting cuts&big society_challenge
Meeting cuts&big society_challengeIzwe
 
UW MCDM Advisory Board Presentation
UW MCDM Advisory Board PresentationUW MCDM Advisory Board Presentation
UW MCDM Advisory Board PresentationFiliz Efe
 
LIS 510 Information Worlds
LIS 510 Information WorldsLIS 510 Information Worlds
LIS 510 Information Worldsheymeredith
 
John Shewell_Reshaping strategy_SMCC2011
John Shewell_Reshaping strategy_SMCC2011John Shewell_Reshaping strategy_SMCC2011
John Shewell_Reshaping strategy_SMCC2011Communicate Magazine
 
Clay Shirky- Theory Card
Clay Shirky- Theory CardClay Shirky- Theory Card
Clay Shirky- Theory Cardkanda11821
 
Brian Cavanagh
Brian CavanaghBrian Cavanagh
Brian Cavanaghnicva_ict
 

Mais procurados (20)

Rhodri davies technology and future challenges facing charities
Rhodri davies technology and future challenges facing charitiesRhodri davies technology and future challenges facing charities
Rhodri davies technology and future challenges facing charities
 
navigating the new social: Gov 2.0 and community engagement
navigating the new social: Gov 2.0 and community engagementnavigating the new social: Gov 2.0 and community engagement
navigating the new social: Gov 2.0 and community engagement
 
Social capital and networking
Social capital and networkingSocial capital and networking
Social capital and networking
 
Charrette sharing 1.24.12
Charrette sharing 1.24.12Charrette sharing 1.24.12
Charrette sharing 1.24.12
 
Cultural challenges of social media
Cultural challenges of social mediaCultural challenges of social media
Cultural challenges of social media
 
471_Community Relations Chapter 5
471_Community Relations Chapter 5471_Community Relations Chapter 5
471_Community Relations Chapter 5
 
Ken technology presentation 24.01.12
Ken technology presentation 24.01.12Ken technology presentation 24.01.12
Ken technology presentation 24.01.12
 
Participatory democracy with new age media
Participatory democracy with new age mediaParticipatory democracy with new age media
Participatory democracy with new age media
 
Online Organizing and New Media for CHANGE
Online Organizing and New Media for CHANGEOnline Organizing and New Media for CHANGE
Online Organizing and New Media for CHANGE
 
Does e-campaigning work? Oxfam International - T. Noirfalisse
Does e-campaigning work? Oxfam International - T. NoirfalisseDoes e-campaigning work? Oxfam International - T. Noirfalisse
Does e-campaigning work? Oxfam International - T. Noirfalisse
 
Solving 21st Century Problems
Solving 21st Century ProblemsSolving 21st Century Problems
Solving 21st Century Problems
 
The Power of Social Media - Keynote slides
The Power of Social Media - Keynote slidesThe Power of Social Media - Keynote slides
The Power of Social Media - Keynote slides
 
Social enterprise teasdale and lyon
Social enterprise teasdale and lyonSocial enterprise teasdale and lyon
Social enterprise teasdale and lyon
 
Christian Bason - MindLab Denmark
Christian Bason - MindLab DenmarkChristian Bason - MindLab Denmark
Christian Bason - MindLab Denmark
 
Meeting cuts&big society_challenge
Meeting cuts&big society_challengeMeeting cuts&big society_challenge
Meeting cuts&big society_challenge
 
UW MCDM Advisory Board Presentation
UW MCDM Advisory Board PresentationUW MCDM Advisory Board Presentation
UW MCDM Advisory Board Presentation
 
LIS 510 Information Worlds
LIS 510 Information WorldsLIS 510 Information Worlds
LIS 510 Information Worlds
 
John Shewell_Reshaping strategy_SMCC2011
John Shewell_Reshaping strategy_SMCC2011John Shewell_Reshaping strategy_SMCC2011
John Shewell_Reshaping strategy_SMCC2011
 
Clay Shirky- Theory Card
Clay Shirky- Theory CardClay Shirky- Theory Card
Clay Shirky- Theory Card
 
Brian Cavanagh
Brian CavanaghBrian Cavanagh
Brian Cavanagh
 

Destaque

Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)Martin Thomas
 
Social Media & the Loosening Up of Journalism
Social Media & the Loosening Up of JournalismSocial Media & the Loosening Up of Journalism
Social Media & the Loosening Up of JournalismMartin Thomas
 
Twitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational ChallengeTwitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational ChallengeMartin Thomas
 
Navigating the Social Age.pptx
Navigating the Social Age.pptxNavigating the Social Age.pptx
Navigating the Social Age.pptxMartin Thomas
 
10 social media tips for directors
10 social media tips for directors10 social media tips for directors
10 social media tips for directorsMartin Thomas
 
A Strategic Approach to Social Media
A Strategic Approach to Social Media A Strategic Approach to Social Media
A Strategic Approach to Social Media Martin Thomas
 
Taking A Strategic Approach to Social Media
Taking A Strategic Approach to Social MediaTaking A Strategic Approach to Social Media
Taking A Strategic Approach to Social MediaMartin Thomas
 
Get the culture right & the tweets will look after themselves
Get the culture right & the tweets will look after themselvesGet the culture right & the tweets will look after themselves
Get the culture right & the tweets will look after themselvesMartin Thomas
 

Destaque (8)

Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)
 
Social Media & the Loosening Up of Journalism
Social Media & the Loosening Up of JournalismSocial Media & the Loosening Up of Journalism
Social Media & the Loosening Up of Journalism
 
Twitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational ChallengeTwitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational Challenge
 
Navigating the Social Age.pptx
Navigating the Social Age.pptxNavigating the Social Age.pptx
Navigating the Social Age.pptx
 
10 social media tips for directors
10 social media tips for directors10 social media tips for directors
10 social media tips for directors
 
A Strategic Approach to Social Media
A Strategic Approach to Social Media A Strategic Approach to Social Media
A Strategic Approach to Social Media
 
Taking A Strategic Approach to Social Media
Taking A Strategic Approach to Social MediaTaking A Strategic Approach to Social Media
Taking A Strategic Approach to Social Media
 
Get the culture right & the tweets will look after themselves
Get the culture right & the tweets will look after themselvesGet the culture right & the tweets will look after themselves
Get the culture right & the tweets will look after themselves
 

Semelhante a The Public Sector & The Social Media Opportunity

Cultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social MediaCultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social MediaMartin Thomas
 
Social Media as a Change Driver in Financial Services
Social Media as a Change Driver in Financial ServicesSocial Media as a Change Driver in Financial Services
Social Media as a Change Driver in Financial ServicesMartin Thomas
 
The Collaboration Project: Building Open, Participatory and Collaborative Gov...
The Collaboration Project: Building Open, Participatory and Collaborative Gov...The Collaboration Project: Building Open, Participatory and Collaborative Gov...
The Collaboration Project: Building Open, Participatory and Collaborative Gov...Franciel
 
The Collaboration Project: Building an Open, Participatory and Collaborative ...
The Collaboration Project: Building an Open, Participatory and Collaborative ...The Collaboration Project: Building an Open, Participatory and Collaborative ...
The Collaboration Project: Building an Open, Participatory and Collaborative ...Dan Munz
 
Local Government Communications - Social Media
Local Government Communications - Social MediaLocal Government Communications - Social Media
Local Government Communications - Social MediaSymphony3
 
Social Media & Communications Workshop
Social Media & Communications WorkshopSocial Media & Communications Workshop
Social Media & Communications WorkshopLasa UK
 
Social Media & Communications Workshop
Social Media & Communications WorkshopSocial Media & Communications Workshop
Social Media & Communications WorkshopLasa UK
 
It Governance April 2009
It Governance April 2009It Governance April 2009
It Governance April 2009TBledsoe
 
Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...
Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...
Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...AdeCapon
 
Building a Culture of Purpose: Corporate Communication in an Age of Radical U...
Building a Culture of Purpose: Corporate Communication in an Age of Radical U...Building a Culture of Purpose: Corporate Communication in an Age of Radical U...
Building a Culture of Purpose: Corporate Communication in an Age of Radical U...the Brand & Reputation Collective
 
From broadcast to networks: Tools & changing landscapes in the Third Sector
From broadcast to networks: Tools & changing landscapes in the Third SectorFrom broadcast to networks: Tools & changing landscapes in the Third Sector
From broadcast to networks: Tools & changing landscapes in the Third SectorWe Are Social
 
Measuring Value Of New Media Channels While Combining Them With Traditional C...
Measuring Value Of New Media Channels While Combining Them With Traditional C...Measuring Value Of New Media Channels While Combining Them With Traditional C...
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
 
What is Social Media
What is Social MediaWhat is Social Media
What is Social MediaKen Fischer
 
Social media in HR London
Social media in HR LondonSocial media in HR London
Social media in HR LondonPete Wilkinson
 

Semelhante a The Public Sector & The Social Media Opportunity (20)

Cultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social MediaCultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social Media
 
Mktg+6900 Citizen+Marketers Ashish+Malik
Mktg+6900 Citizen+Marketers Ashish+MalikMktg+6900 Citizen+Marketers Ashish+Malik
Mktg+6900 Citizen+Marketers Ashish+Malik
 
Mktg 6900 Citizen Marketers Ashish Malik
Mktg 6900 Citizen Marketers Ashish MalikMktg 6900 Citizen Marketers Ashish Malik
Mktg 6900 Citizen Marketers Ashish Malik
 
Social Media as a Change Driver in Financial Services
Social Media as a Change Driver in Financial ServicesSocial Media as a Change Driver in Financial Services
Social Media as a Change Driver in Financial Services
 
The Collaboration Project: Building Open, Participatory and Collaborative Gov...
The Collaboration Project: Building Open, Participatory and Collaborative Gov...The Collaboration Project: Building Open, Participatory and Collaborative Gov...
The Collaboration Project: Building Open, Participatory and Collaborative Gov...
 
The Collaboration Project: Building an Open, Participatory and Collaborative ...
The Collaboration Project: Building an Open, Participatory and Collaborative ...The Collaboration Project: Building an Open, Participatory and Collaborative ...
The Collaboration Project: Building an Open, Participatory and Collaborative ...
 
Local Government Communications - Social Media
Local Government Communications - Social MediaLocal Government Communications - Social Media
Local Government Communications - Social Media
 
G social
G socialG social
G social
 
CharityComms 2020
CharityComms 2020CharityComms 2020
CharityComms 2020
 
Social Media & Communications Workshop
Social Media & Communications WorkshopSocial Media & Communications Workshop
Social Media & Communications Workshop
 
Social Media & Communications Workshop
Social Media & Communications WorkshopSocial Media & Communications Workshop
Social Media & Communications Workshop
 
Arnova nov2010
Arnova nov2010Arnova nov2010
Arnova nov2010
 
It Governance April 2009
It Governance April 2009It Governance April 2009
It Governance April 2009
 
Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...
Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...
Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...
 
Building a Culture of Purpose: Corporate Communication in an Age of Radical U...
Building a Culture of Purpose: Corporate Communication in an Age of Radical U...Building a Culture of Purpose: Corporate Communication in an Age of Radical U...
Building a Culture of Purpose: Corporate Communication in an Age of Radical U...
 
From broadcast to networks: Tools & changing landscapes in the Third Sector
From broadcast to networks: Tools & changing landscapes in the Third SectorFrom broadcast to networks: Tools & changing landscapes in the Third Sector
From broadcast to networks: Tools & changing landscapes in the Third Sector
 
Measuring Value Of New Media Channels While Combining Them With Traditional C...
Measuring Value Of New Media Channels While Combining Them With Traditional C...Measuring Value Of New Media Channels While Combining Them With Traditional C...
Measuring Value Of New Media Channels While Combining Them With Traditional C...
 
Web 2
Web 2Web 2
Web 2
 
What is Social Media
What is Social MediaWhat is Social Media
What is Social Media
 
Social media in HR London
Social media in HR LondonSocial media in HR London
Social media in HR London
 

Mais de Martin Thomas

10 Social Media Tips for Directors
10 Social Media Tips for Directors10 Social Media Tips for Directors
10 Social Media Tips for DirectorsMartin Thomas
 
C-suite and social media
C-suite and social mediaC-suite and social media
C-suite and social mediaMartin Thomas
 
Facebook Comes of Age?
Facebook Comes of Age?Facebook Comes of Age?
Facebook Comes of Age?Martin Thomas
 
Charity Marketing in a Real Time World
Charity Marketing in a Real Time WorldCharity Marketing in a Real Time World
Charity Marketing in a Real Time WorldMartin Thomas
 
How Twitter is forcing institutions to meet organisational & cultural challen...
How Twitter is forcing institutions to meet organisational & cultural challen...How Twitter is forcing institutions to meet organisational & cultural challen...
How Twitter is forcing institutions to meet organisational & cultural challen...Martin Thomas
 
Impact of Social Media on Advertising
Impact of Social Media on AdvertisingImpact of Social Media on Advertising
Impact of Social Media on AdvertisingMartin Thomas
 
Gimmicks to Game Changers - Social Media Grows Up
Gimmicks to Game Changers - Social Media Grows UpGimmicks to Game Changers - Social Media Grows Up
Gimmicks to Game Changers - Social Media Grows UpMartin Thomas
 
PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)Martin Thomas
 
Crowdsourcing (Oct 10)
Crowdsourcing (Oct 10)Crowdsourcing (Oct 10)
Crowdsourcing (Oct 10)Martin Thomas
 

Mais de Martin Thomas (10)

10 Social Media Tips for Directors
10 Social Media Tips for Directors10 Social Media Tips for Directors
10 Social Media Tips for Directors
 
C-suite and social media
C-suite and social mediaC-suite and social media
C-suite and social media
 
Facebook Comes of Age?
Facebook Comes of Age?Facebook Comes of Age?
Facebook Comes of Age?
 
Charity Marketing in a Real Time World
Charity Marketing in a Real Time WorldCharity Marketing in a Real Time World
Charity Marketing in a Real Time World
 
Introducing Loose
Introducing LooseIntroducing Loose
Introducing Loose
 
How Twitter is forcing institutions to meet organisational & cultural challen...
How Twitter is forcing institutions to meet organisational & cultural challen...How Twitter is forcing institutions to meet organisational & cultural challen...
How Twitter is forcing institutions to meet organisational & cultural challen...
 
Impact of Social Media on Advertising
Impact of Social Media on AdvertisingImpact of Social Media on Advertising
Impact of Social Media on Advertising
 
Gimmicks to Game Changers - Social Media Grows Up
Gimmicks to Game Changers - Social Media Grows UpGimmicks to Game Changers - Social Media Grows Up
Gimmicks to Game Changers - Social Media Grows Up
 
PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)
 
Crowdsourcing (Oct 10)
Crowdsourcing (Oct 10)Crowdsourcing (Oct 10)
Crowdsourcing (Oct 10)
 

Último

BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 

Último (20)

VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 

The Public Sector & The Social Media Opportunity

  • 1. Social Media & The Public Sector Martin Thomas @crowdsurfing
  • 2.
  • 3.
  • 4.
  • 5. “ Digital communications is a destabilizing force in a bureaucratic environment. And I am sitting right in the middle of a bureaucratic environment.’” Senior corporate communications director “ We’re not set up for this shit” UK CEO
  • 6.
  • 7.
  • 8.
  • 9. Nordstrom Revisited “ Prescriptive rules have the effect of infantilising staff & make it harder for them to adapt to different situations. This goes as much for digital communications as for selling socks … Like the Nordstrom handbook we’re trusting staff to follow the spirit, not just the letter, of our guidelines” Meg Pickard, writing about The Guardian’s new social media guidelines, November 2010
  • 10. How to Build an Empire “ Presumed Competence”
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. The Power of Communities Mutualisation: Collaborating with readers and communities to better understand, explore or reflect situations, topics, perspectives or experiences
  • 17.
  • 18. A Great Big Caveat of UK population is not online (Race 2012) UK internet users do not use any form of social media of UK internet users do not  regularly participate in discussion forums do not post ratings & reviews eligible voters didn’t bother to turn out for last local elections in the UK  20% 8.4 m 88% 95% 20m
  • 19.
  • 20. @crowdsurfing Get your organisation & culture right … & the social media will look after itself