Talenthouse is a creative crowdsourcing platform that has engaged over 60,000 artists for brands. To address rising artist expectations, Talenthouse launched digital intellectual properties (IPs) to celebrate top artists. These IPs include the India Online Fashion Week for emerging fashion designers, The Clubhouse Project for new musicians, and the India Mobile Film Festival for smartphone filmmakers. The IPs generate recurring revenue and have potential for international expansion through franchising. Talenthouse's goal is to launch globally scalable IPs that can become self-sustaining businesses.

1. How Digital IPs Are Paving The Way For
The Next Level Of Crowdsourcing
Arun Mehra, CEO

2. Talenthouse India is the leading creative crowdsourcing platform in SEA and has
engaged with over 60,000 artists over 111+ creative campaigns across the
genres of
Film, Fashion, Art, Photography & Music
WHAT IS TALENTHOUSE INDIA

3. HEADQUARTERS
Hollywood
PRESIDENT
Amos Pizzey
PRESENCE
Los Angeles
London
Munich
Mumbai
LAUNCH
COLLABORATIVE
PROJECTS
Creative Invites
FUNDING
Brett Ratner
Eric Shmidt
Gerard Butler
JOINT VENTURE
Reliance
Entertainment
WHERE IT ALL STARTED

5. TALENTHOUSE BEFORE IP’S
Primarily Brand Driven Creative Invite Campaigns
Artist
Community
Platform for creative challenge across Films,
Fashion, Photography, Music & Art
Brands

6. STANDARD CAMPAIGNS SUCH AS LOGO
DESIGN, JINGLES AND OTHER BRAND ASSETS

7. THIS CREATIVE INVITE MODEL ENABLED
US TO…
Create An
Artist
Community
Of 60,000+
Participants
Create
2500+
Videos For
Multiple
Brands
Composed
1000+
Music
pieces
Host Live Art
Events &
Installations

8. TALENTHOUSE CREATED UNIQUE CAMPAIGNS
Himalaya – Brand wanted 300 photos of
the best smiles. The agency came to TH
and we ended up with 800+ photos
Nestle – The brand wanted witty
romantic lines for their chocolate. They
hit a road block with their agency with
50 lines. TH crowdsourced and delivered
2700+ lines
Allen – For their new product launch,
they were looking for fresh ideas for
videos. TH crowdsourced and gave 60
films with 5 premium ideas
Micromax – They were looking for a
Logo with an international appeal. TH
crowdsourced and got 2500+ logos.
The winner was an American
Karbonn – They were looking for an
animation for their smart phone
FBB – As part of Femina Miss India, FBB
wanted artists to pick up cheap clothes
from the store and re-design them. TH was
able to give them 200 designs in 3 weeks.
Lee – Wanted re-crafted old denim. TH
reached out to its fashion fraternity and
delivered 275 unique and interesting
recrafted denim items
Myntra – Wanted to build India’s first
fashion incubator. TH helped them get
more than 650 designers
Flipkart – Brand wanted to create a
differentiation and use Indian models. They
reached a roadblock. TH crowdsourced
2000 models of which 10 got selected
Absolut – Brand wanted to do an India
themed bottle art. TH crowdsourced
the invite and delivered more than
2700 designs.

9. INDUSTRY RECOGNIZED OUR PLATFORM

10. But There Was A Big Challenge

11. THE ARTIST EXPECTATION WAS RISING
Year 1:
STUDENT
Participated
with TH
Hook : Building
Portfolio
Year 3: YOUNG
PROFESSIONAL
Participating
with TH
Hook :
Gratification
and portfolio
Year5: SEMI -
ESTABLISHED
ARTIST
Expections :
Being
Celebrated
Hook : None
After a few years, There was a gap in artist expectation and our
current offering

12. The Solution

13. DRIVING CO-CREATION TO THE NEXT LEVEL
• Talenthouse created digital IPs to fill the gap
• Using co-creation model to celebrate the artist
Artist
Inflow Creative Invites
60,000Discover
Creative Ambassadors
NURTURE
CELEBRATE
We DISCOVER artists through CREATIVE INVITES
We CELEBRATE the top talent via IPs

14. This is where we CELEBRATE artists
Through partly or fully owned properties, we engage with the top
talent to create unique and exciting properties
IP/CREATIVE PROPERTIES

15. WHAT WE CREATED

17. India Online Fashion
Week
• Celebrity driven
• Pay to showcase collection
• Only established players
participate
• No direct sales window
Traditional Fashion
Weeks
• Made fashion accessible to
all
• Crowd Sourced budding
talent purely on merit
• Entire fashion show crated
by new artists
• Live Online Sale Window

19. • Celebrity driven
• Created by a single musician or a
group of few musicians
Traditional EDM
shows
• New and Budding musicians
crowdsourced
• Mentored by a young popular DJ
• 50 DJs co-create 1 track
The Clubhouse
Project

21. • Restricted to professional Film-makers
• Require Access To Quality Equipment &
Resources
• Niche Audience – Limited Reach
• No Consumption beyond the festival
Traditional Short
Film Festival
India Mobile Film
Festival
• No Restrictions- Open to everyone with
a smartphone
• Creating new Genre of Mobile Film-
making
• Candid camera/mobile content for
mass consumption

22. FUTURE VISION
Properties With Potential To Go From Local To Global

23. IP/PROPERTIES - SCALABILITY & POTENTIAL
Going Global
Going Global
Going Global

24. IP/PROPERTIES - SCALABILITY & POTENTIAL
All IPs scale up year on year & generate recurring revenue
Has the potential to be self-sustaining Business Unit in itself
Opportunity to garner PR and marketing leverage through
multi-category partnerships
All properties executed have the potential to be run on a
license/franchise model for international expansion

25. TO SUM IT UP
• IP model is disruptive
• It is digital
• It is exciting for the brand
• It is exciting for the artist
• It is the next level of co-creation

26. Keeping the Global vision in mind,
Talenthouse launches 1 World 1 Song
for the first time at CSW 2015

27. Thank
You

28. Thank
You