SlideShare uma empresa Scribd logo
1 de 12
SEO and Usability
Conversion Tactics for Your
        Homepage
             Presented by:
            Kim Krause Berg
  Usability & User Interface Analyst,
      Founder & Administrator,
            Cre8asiteforums
      Internet Marketing Ninjas
SEO and Usability
Conversion Tactics for Your
        Homepage
Covering:

1.Requirements Gathering
2.Holistic SEO and UX Conversions (The
skinny on this magical combo.)
SEO and Usability Conversion Tactics for Your Homepage
SEO and Usability Conversion Tactics for Your Homepage
SEO and Usability Conversion Tactics for Your Homepage
SEO and Usability Conversion Tactics for Your Homepage



  Your secret weapon is being smarter
         than everybody else.

Create smart Functional Requirements
that includes SEO and UX,
and then…
               WWWWWH!
SEO and Usability Conversion Tactics for Your Homepage
SEO and Usability Conversion Tactics for Your Homepage
SEO and Usability Conversion Tactics for Your Homepage
SEO and Usability Conversion Tactics for Your Homepage



Searchers are Human
Search Engines Love Humans


    Address the Humans for
     AMAZING Conversions
SEO and Usability Conversion Tactics for Your Homepage

(Happiness is keyword, human needs focused content, where
      and when they (search and people) need them.)


                         Presented by:
                 Kim Krause Berg (“cre8pc”)
        Usability & User Interface Analyst, Founder &
               Administrator, Cre8asiteforums
                   Internet Marketing Ninjas

  Email: kim@imninjas.com
  Twitter: https://twitter.com/kim_cre8pc
  Facebook: https://www.facebook.com/cre8pc
                       Cre8asiteforums

Mais conteúdo relacionado

Mais procurados

The Four Steps to SEO Domination
The Four Steps to SEO DominationThe Four Steps to SEO Domination
The Four Steps to SEO DominationOutreach Digital
 
Facebook Advertising: Who Says it's Wrong to Buy Friends?
Facebook Advertising: Who Says it's Wrong to Buy Friends?Facebook Advertising: Who Says it's Wrong to Buy Friends?
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
 
Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers iMedia Connection
 
Ivey O'Neal Expert Session
Ivey O'Neal Expert SessionIvey O'Neal Expert Session
Ivey O'Neal Expert SessionChad Gray
 
Ready for Takeoff: How Landing Pages Can Boost your Insurance Website Leads
Ready for Takeoff: How Landing Pages Can Boost your Insurance Website LeadsReady for Takeoff: How Landing Pages Can Boost your Insurance Website Leads
Ready for Takeoff: How Landing Pages Can Boost your Insurance Website LeadsInsurance Technologies Corporation (ITC)
 
7 Steps to Small Business Marketing Success
7 Steps to Small Business Marketing Success7 Steps to Small Business Marketing Success
7 Steps to Small Business Marketing SuccessDuct Tape Marketing
 
Tim Collins Design Portfolio
Tim Collins Design PortfolioTim Collins Design Portfolio
Tim Collins Design PortfolioTimothy Collins
 
Keyword Mapping: Developing a Content Strategy That Supports SEO
Keyword Mapping: Developing a Content Strategy That Supports SEOKeyword Mapping: Developing a Content Strategy That Supports SEO
Keyword Mapping: Developing a Content Strategy That Supports SEOJen Jamar
 
Migrating to Digital Marketing
Migrating to Digital MarketingMigrating to Digital Marketing
Migrating to Digital MarketingRebecca Caroe
 
Measuring: Blogging Your Brand
Measuring: Blogging Your BrandMeasuring: Blogging Your Brand
Measuring: Blogging Your BrandHighRoad Solution
 
RE/MAX India 2013 Internet Marketing
RE/MAX India 2013 Internet MarketingRE/MAX India 2013 Internet Marketing
RE/MAX India 2013 Internet MarketingRE/MAX India
 
Booking Live Software Event: Skylark Creative's Presentation
Booking Live Software Event: Skylark Creative's PresentationBooking Live Software Event: Skylark Creative's Presentation
Booking Live Software Event: Skylark Creative's PresentationBooking Live
 
[WEBINAR] When "Meeting Planner" Isn't Your Job Title
[WEBINAR] When "Meeting Planner" Isn't Your Job Title[WEBINAR] When "Meeting Planner" Isn't Your Job Title
[WEBINAR] When "Meeting Planner" Isn't Your Job TitleDMAI's empowerMINT.com
 
Presentation-Creation-2015
Presentation-Creation-2015Presentation-Creation-2015
Presentation-Creation-2015Daryl Urig
 

Mais procurados (20)

The Four Steps to SEO Domination
The Four Steps to SEO DominationThe Four Steps to SEO Domination
The Four Steps to SEO Domination
 
Meeting Spaces Reimagined Webinar
Meeting Spaces Reimagined WebinarMeeting Spaces Reimagined Webinar
Meeting Spaces Reimagined Webinar
 
Facebook Advertising: Who Says it's Wrong to Buy Friends?
Facebook Advertising: Who Says it's Wrong to Buy Friends?Facebook Advertising: Who Says it's Wrong to Buy Friends?
Facebook Advertising: Who Says it's Wrong to Buy Friends?
 
Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers
 
Planning your website
Planning your websitePlanning your website
Planning your website
 
Ivey O'Neal Expert Session
Ivey O'Neal Expert SessionIvey O'Neal Expert Session
Ivey O'Neal Expert Session
 
Waterloo housing
Waterloo housingWaterloo housing
Waterloo housing
 
Ready for Takeoff: How Landing Pages Can Boost your Insurance Website Leads
Ready for Takeoff: How Landing Pages Can Boost your Insurance Website LeadsReady for Takeoff: How Landing Pages Can Boost your Insurance Website Leads
Ready for Takeoff: How Landing Pages Can Boost your Insurance Website Leads
 
7 Steps to Small Business Marketing Success
7 Steps to Small Business Marketing Success7 Steps to Small Business Marketing Success
7 Steps to Small Business Marketing Success
 
Tim Collins Design Portfolio
Tim Collins Design PortfolioTim Collins Design Portfolio
Tim Collins Design Portfolio
 
Final portfolio
Final portfolioFinal portfolio
Final portfolio
 
Keyword Mapping: Developing a Content Strategy That Supports SEO
Keyword Mapping: Developing a Content Strategy That Supports SEOKeyword Mapping: Developing a Content Strategy That Supports SEO
Keyword Mapping: Developing a Content Strategy That Supports SEO
 
Migrating to Digital Marketing
Migrating to Digital MarketingMigrating to Digital Marketing
Migrating to Digital Marketing
 
Measuring: Blogging Your Brand
Measuring: Blogging Your BrandMeasuring: Blogging Your Brand
Measuring: Blogging Your Brand
 
Making it pop
Making it popMaking it pop
Making it pop
 
RE/MAX India 2013 Internet Marketing
RE/MAX India 2013 Internet MarketingRE/MAX India 2013 Internet Marketing
RE/MAX India 2013 Internet Marketing
 
Booking Live Software Event: Skylark Creative's Presentation
Booking Live Software Event: Skylark Creative's PresentationBooking Live Software Event: Skylark Creative's Presentation
Booking Live Software Event: Skylark Creative's Presentation
 
[WEBINAR] When "Meeting Planner" Isn't Your Job Title
[WEBINAR] When "Meeting Planner" Isn't Your Job Title[WEBINAR] When "Meeting Planner" Isn't Your Job Title
[WEBINAR] When "Meeting Planner" Isn't Your Job Title
 
Presentation-Creation-2015
Presentation-Creation-2015Presentation-Creation-2015
Presentation-Creation-2015
 
Going online 2015
Going online 2015Going online 2015
Going online 2015
 

Destaque

Bab.la frases-curriculo-espanol-frances
Bab.la frases-curriculo-espanol-francesBab.la frases-curriculo-espanol-frances
Bab.la frases-curriculo-espanol-francesSonsoles93
 
Online Ads Benchmark 1Q, México.
Online Ads Benchmark 1Q, México.Online Ads Benchmark 1Q, México.
Online Ads Benchmark 1Q, México.Media Science
 
Basics: Content Strategie im Tourismus
Basics: Content Strategie im TourismusBasics: Content Strategie im Tourismus
Basics: Content Strategie im TourismusMichael Hafner
 
SMX 2010 Keyword Research Basics
SMX 2010 Keyword Research BasicsSMX 2010 Keyword Research Basics
SMX 2010 Keyword Research BasicsSEARCH ONE
 
Calendario fiscal Guipúzcoa 2013
Calendario fiscal Guipúzcoa 2013Calendario fiscal Guipúzcoa 2013
Calendario fiscal Guipúzcoa 2013Grupo Ate
 
Mobile Marketing Tools
Mobile Marketing ToolsMobile Marketing Tools
Mobile Marketing ToolsMarthaglz1
 
Google Analytics en EBE16 por Fran Vázquez
Google Analytics en EBE16 por Fran VázquezGoogle Analytics en EBE16 por Fran Vázquez
Google Analytics en EBE16 por Fran VázquezFran Vázquez
 
Folhetim do Cap - ano 209
Folhetim do Cap - ano 209Folhetim do Cap - ano 209
Folhetim do Cap - ano 209amandapfeiff
 
El concepto practico y la microgenesis de la co-mediacion representacional
El concepto practico y la microgenesis de la co-mediacion representacionalEl concepto practico y la microgenesis de la co-mediacion representacional
El concepto practico y la microgenesis de la co-mediacion representacionalgrintie
 
L’industrie du Snack - Brochure SMC
L’industrie du Snack - Brochure SMCL’industrie du Snack - Brochure SMC
L’industrie du Snack - Brochure SMCSMC Pneumatique
 
G38 gmail blogger
G38 gmail bloggerG38 gmail blogger
G38 gmail bloggerSALYSawinee
 
beAlecCOM stellt sich vor
beAlecCOM stellt sich vorbeAlecCOM stellt sich vor
beAlecCOM stellt sich vorJenny Vogel
 

Destaque (20)

Bab.la frases-curriculo-espanol-frances
Bab.la frases-curriculo-espanol-francesBab.la frases-curriculo-espanol-frances
Bab.la frases-curriculo-espanol-frances
 
Online Ads Benchmark 1Q, México.
Online Ads Benchmark 1Q, México.Online Ads Benchmark 1Q, México.
Online Ads Benchmark 1Q, México.
 
Basics: Content Strategie im Tourismus
Basics: Content Strategie im TourismusBasics: Content Strategie im Tourismus
Basics: Content Strategie im Tourismus
 
Retail Resume 2015
Retail Resume 2015Retail Resume 2015
Retail Resume 2015
 
SMX 2010 Keyword Research Basics
SMX 2010 Keyword Research BasicsSMX 2010 Keyword Research Basics
SMX 2010 Keyword Research Basics
 
Calendario fiscal Guipúzcoa 2013
Calendario fiscal Guipúzcoa 2013Calendario fiscal Guipúzcoa 2013
Calendario fiscal Guipúzcoa 2013
 
Mobile Marketing Tools
Mobile Marketing ToolsMobile Marketing Tools
Mobile Marketing Tools
 
Dossier corporativo gmd
Dossier corporativo gmdDossier corporativo gmd
Dossier corporativo gmd
 
Google Analytics en EBE16 por Fran Vázquez
Google Analytics en EBE16 por Fran VázquezGoogle Analytics en EBE16 por Fran Vázquez
Google Analytics en EBE16 por Fran Vázquez
 
Folhetim do Cap - ano 209
Folhetim do Cap - ano 209Folhetim do Cap - ano 209
Folhetim do Cap - ano 209
 
Que Hora Es
Que Hora EsQue Hora Es
Que Hora Es
 
El concepto practico y la microgenesis de la co-mediacion representacional
El concepto practico y la microgenesis de la co-mediacion representacionalEl concepto practico y la microgenesis de la co-mediacion representacional
El concepto practico y la microgenesis de la co-mediacion representacional
 
Mantenimiento de computadora
Mantenimiento de computadoraMantenimiento de computadora
Mantenimiento de computadora
 
L’industrie du Snack - Brochure SMC
L’industrie du Snack - Brochure SMCL’industrie du Snack - Brochure SMC
L’industrie du Snack - Brochure SMC
 
371
371371
371
 
G38 gmail blogger
G38 gmail bloggerG38 gmail blogger
G38 gmail blogger
 
Kardex
Kardex Kardex
Kardex
 
La placa base
La placa baseLa placa base
La placa base
 
beAlecCOM stellt sich vor
beAlecCOM stellt sich vorbeAlecCOM stellt sich vor
beAlecCOM stellt sich vor
 
MNRE Certificate Of Solar Batteries.PDF
MNRE Certificate Of Solar Batteries.PDFMNRE Certificate Of Solar Batteries.PDF
MNRE Certificate Of Solar Batteries.PDF
 

Semelhante a The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

Demand quest seo training 1 16x9 10.2018
Demand quest seo training 1 16x9 10.2018Demand quest seo training 1 16x9 10.2018
Demand quest seo training 1 16x9 10.2018Nate Plaunt
 
Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1Nate Plaunt
 
How to Stand Out in the Search Results
How to Stand Out in the Search ResultsHow to Stand Out in the Search Results
How to Stand Out in the Search ResultsLawebstrat
 
Introduction to SEO and SEO for WordPress
Introduction to SEO and SEO for WordPressIntroduction to SEO and SEO for WordPress
Introduction to SEO and SEO for WordPressChris Burgess
 
Demand quest seo training
Demand quest seo trainingDemand quest seo training
Demand quest seo trainingNate Plaunt
 
SEO Training Courses in Glasgow, Scotland
SEO Training Courses in Glasgow, ScotlandSEO Training Courses in Glasgow, Scotland
SEO Training Courses in Glasgow, ScotlandBrian Lonsdale
 
Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017Nate Plaunt
 
To make a working website
To make a working websiteTo make a working website
To make a working websiteandh
 
7 Pillars of Digital Strategy Webinar
7 Pillars of Digital Strategy Webinar7 Pillars of Digital Strategy Webinar
7 Pillars of Digital Strategy WebinarArman Rousta
 
Cryptocurrency SEO: Best Ways To Optimize Crypto Website
Cryptocurrency SEO: Best Ways To Optimize Crypto WebsiteCryptocurrency SEO: Best Ways To Optimize Crypto Website
Cryptocurrency SEO: Best Ways To Optimize Crypto WebsiteAnna Miller
 
Final project evaluated by pairs- TecdeMonterreyX DMDx
Final project evaluated by pairs- TecdeMonterreyX DMDxFinal project evaluated by pairs- TecdeMonterreyX DMDx
Final project evaluated by pairs- TecdeMonterreyX DMDxShivamKumarGupta15
 
Fundamental Techniques for Search Engines Successes
Fundamental Techniques for Search Engines SuccessesFundamental Techniques for Search Engines Successes
Fundamental Techniques for Search Engines SuccessesAdams Company Limited
 
Understanding Content Marketing: Advanced Content Strategies
Understanding Content Marketing: Advanced Content StrategiesUnderstanding Content Marketing: Advanced Content Strategies
Understanding Content Marketing: Advanced Content StrategiesChris Vaughn
 

Semelhante a The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012) (20)

Demand quest seo training 1 16x9 10.2018
Demand quest seo training 1 16x9 10.2018Demand quest seo training 1 16x9 10.2018
Demand quest seo training 1 16x9 10.2018
 
Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1
 
How to Stand Out in the Search Results
How to Stand Out in the Search ResultsHow to Stand Out in the Search Results
How to Stand Out in the Search Results
 
Introduction to SEO and SEO for WordPress
Introduction to SEO and SEO for WordPressIntroduction to SEO and SEO for WordPress
Introduction to SEO and SEO for WordPress
 
Demand quest seo training
Demand quest seo trainingDemand quest seo training
Demand quest seo training
 
Search and Usability
Search and UsabilitySearch and Usability
Search and Usability
 
SEO Training Courses in Glasgow, Scotland
SEO Training Courses in Glasgow, ScotlandSEO Training Courses in Glasgow, Scotland
SEO Training Courses in Glasgow, Scotland
 
Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017
 
Seo 101 Guide
Seo 101 GuideSeo 101 Guide
Seo 101 Guide
 
Seo
SeoSeo
Seo
 
Mandy RFP WorkFINAL1
Mandy RFP WorkFINAL1Mandy RFP WorkFINAL1
Mandy RFP WorkFINAL1
 
To make a working website
To make a working websiteTo make a working website
To make a working website
 
SEO major assignment.pptx
SEO major assignment.pptxSEO major assignment.pptx
SEO major assignment.pptx
 
7 Pillars of Digital Strategy Webinar
7 Pillars of Digital Strategy Webinar7 Pillars of Digital Strategy Webinar
7 Pillars of Digital Strategy Webinar
 
Seo Guide
Seo GuideSeo Guide
Seo Guide
 
Cryptocurrency SEO: Best Ways To Optimize Crypto Website
Cryptocurrency SEO: Best Ways To Optimize Crypto WebsiteCryptocurrency SEO: Best Ways To Optimize Crypto Website
Cryptocurrency SEO: Best Ways To Optimize Crypto Website
 
Final project evaluated by pairs- TecdeMonterreyX DMDx
Final project evaluated by pairs- TecdeMonterreyX DMDxFinal project evaluated by pairs- TecdeMonterreyX DMDx
Final project evaluated by pairs- TecdeMonterreyX DMDx
 
Fundamental Techniques for Search Engines Successes
Fundamental Techniques for Search Engines SuccessesFundamental Techniques for Search Engines Successes
Fundamental Techniques for Search Engines Successes
 
Understanding Content Marketing: Advanced Content Strategies
Understanding Content Marketing: Advanced Content StrategiesUnderstanding Content Marketing: Advanced Content Strategies
Understanding Content Marketing: Advanced Content Strategies
 
SEO Project, SMO Project, SMM Project, Social Media Project
SEO Project, SMO Project, SMM Project, Social Media ProjectSEO Project, SMO Project, SMM Project, Social Media Project
SEO Project, SMO Project, SMM Project, Social Media Project
 

Último

Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAndikSusilo4
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 

Último (20)

Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping Elbows
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & Application
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 

The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

  • 1. SEO and Usability Conversion Tactics for Your Homepage Presented by: Kim Krause Berg Usability & User Interface Analyst, Founder & Administrator, Cre8asiteforums Internet Marketing Ninjas
  • 2. SEO and Usability Conversion Tactics for Your Homepage Covering: 1.Requirements Gathering 2.Holistic SEO and UX Conversions (The skinny on this magical combo.)
  • 3. SEO and Usability Conversion Tactics for Your Homepage
  • 4. SEO and Usability Conversion Tactics for Your Homepage
  • 5. SEO and Usability Conversion Tactics for Your Homepage
  • 6. SEO and Usability Conversion Tactics for Your Homepage Your secret weapon is being smarter than everybody else. Create smart Functional Requirements that includes SEO and UX, and then… WWWWWH!
  • 7.
  • 8. SEO and Usability Conversion Tactics for Your Homepage
  • 9. SEO and Usability Conversion Tactics for Your Homepage
  • 10. SEO and Usability Conversion Tactics for Your Homepage
  • 11. SEO and Usability Conversion Tactics for Your Homepage Searchers are Human Search Engines Love Humans Address the Humans for AMAZING Conversions
  • 12. SEO and Usability Conversion Tactics for Your Homepage (Happiness is keyword, human needs focused content, where and when they (search and people) need them.) Presented by: Kim Krause Berg (“cre8pc”) Usability & User Interface Analyst, Founder & Administrator, Cre8asiteforums Internet Marketing Ninjas Email: kim@imninjas.com Twitter: https://twitter.com/kim_cre8pc Facebook: https://www.facebook.com/cre8pc Cre8asiteforums