A management review of the Nike Co. and a SWOT analysis as well as ways to keep the company at its peak.

1. Nike Management Review
By: Craig Carbonneau
Mark Collins
Mark Meade & Alex Gore

2. Planning, Organizing
• A strategic plan is something that a • A SWOT analysis could be created
company needs in order to succeed for Nike by a manager and the
at anything. Nike needs to develop employees will read it and will see
this plan and move forward from an assessment of how the company
this fiscal year in 2010. The manager is doing in terms of strengths,
of Nike needs to set goals and weaknesses, opportunities, and
determine the best way to achieve threats. These will keep the
them. companies employees on its toes.
• Core values upon the crew at Nike • Functional organization is something
and ask the question: What does this that Nike might want to take into
organization stand for? A revamp of consideration when thinking about a
all of this is need if Nike is to make change in their organization. They
sales revenue increase in 2010. A can cluster groups together who are
core value that can be put into the alike and who can compatibly plan
Nike Company is telling the and keep the company in its prime.
employers that they need to be
winners, as opposed to heroes.

3. Directing, Controlling
• Directing is providing focus and • Phil Knight can set high, yet
direction to others within the Nike achievable goals for his employees
Company and the managerial can to look forward to.
take directing and use it to their
• He could improve his company by
advantage.
using the principle of leverage. Phil
• With Nike’s board being an Knight could use new technologies in
extremely experienced and sneakers, apparel, and sports
thoughtful board they can take a lot equipment to successfully manage
of ideas from each other. Even the his company. He can use networking
other employees such as middle by socializing with companies he
managers and low level managers could cooperate with such as he has
can give input into the companies done with Apple in the past to
managerial such as marketing in increase revenue.
other companies and making sure
the quality of Nike’s product is better
than its competitors.

4. Marketing
• By creating superior sporting goods, • In order to market more products
teams would more likely want Nike through team sales, instead of
to sponsor them. Magazine ads help sponsoring just shoes, they can
Nike show the latest products sponsor uniforms and gear, which is
produced by the company. People normally done for professional and
see what new products are available college teams, but should be done
and are more likely to purchase for high school teams as well.
newer products if the previous • If Nike created their own
products were high quality. magazine, that itself would make
• Ways that Nike can improve on more money for the company. Also
marketing is by advertising more the products would sell more since
products. The company can use consumers would see the wide
more billboards, make more variety that Nike has to offer.
commercials for various products, Highlighting big products would
and use magazines that market their create an interest to the general
thousands of products in particular. population just like it does when
people see specific ads done by Nike
in other ads.

5. Recruiting & Motivating
Employees
• . The employees Nike has are very • Nike can recruit more employees by
happy working for the company. going out into many colleges
The company does a good job throughout the United States and
keeping employees happy by having doing seminars and handing out
a good working atmosphere, and pens and pencils to promote the
having good standards for all the company.
employees who work in the
• Something like this would get
business.
country and worldwide recognition
• A way that Nike may be able to to Nike not only as an apparel
improve this would be to motivate company but as a business. The
their employees by giving them a students would be taught about the
larger discount in their stores. This business side of Nike, the managers,
way the company could have more the accountants, the human
happy and more motivated resources people.
employees who can increase the
• This would help Nike to employ and
work they are doing.
recruit better employees.

6. Improving Products
• Some ways that Nike could go on to • The Upper managers can then in
improve their products would be to turn, turn to the employees and the
take in the customer dissatisfaction rest of the company and make sure
and make sure that they don’t let it that the companies products are
happen again. improved.
• Employees in the Human Resources • Another way that Nike can improve
part of the company can take its products is to do as they did with
complaints and compensate the the IPod and connect with other
losses of unsatisfied customers yet companies. An example of this
they can also be a part in solving the would be blackberry, Nike could take
problem by alerting the upper their sports apparel and jackets and
managers about the problem. partner with blackberry to have a
pocket specifically for the blackberry
name. This would result in good
networking as well as increased
revenue.

7. Managing
Information/Technology
• The ERP system could be improved
so that every part of the company
• If Nike sees a drop in the first from the human resources to the
quarter in sales and revenue, it upper level managers have access to
would help for them to know this each others information to better
information and not simply focus on the company’s communication.
the data, or the things that they did • This would be simple For example if
wrong. the Marketing company needs to
• Nike could possibly improve on its know something about the
ERP (Enterprise Resource Planning) operations company to maybe
System and make sure that any market that Nike “sends out more
information can be relayed to any sneakers to businesses than any
manager or employee in the other company in the entire athletic
company on a need-to-know basis. footwear industry,” they can just
access this information through the
ERP software that Nike has put into
application.

8. Managing Financial Resources
• When trying to manage financial Nike could take initiative and realize that
resources there is a large risk that if and when the money is coming in
can possibly be in effect. To cope excessively, they take action and invest it
with this risk Nike must use the in something that will earn a return for
principle of mistakes. the company.
• They must allow their middle and A way Nike could do that is possibly by
lower level managers to make putting in an outlet store in an area that
mistakes so long as three things are seems to be flourishing. While the area
accounted for. The mistake is okay in is growing in population the Nike outlet
that it is minor and not repeats. The will make a lot of money and the
mistake is something that the person company will take with them a serious
manages to learn from and increase in sales and possibly even in
something that they share with networking.
others. The other requirement is
that the mistake does not threaten
the survival of the organization and
is not catastrophic.

9. Questions?
Thank you for your time. If you have any further questions
please send them forward now.