Webinar Next Practices
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Go beyond mere best practices into the realm of NEXT practices! Improve your webinar results - engagement, satisfaction, attendance and participation - by implementing these before-webinar tips. Part 1 of 2. Part 2 covers during and after the webinar tips.
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Webinar Next Practices
- 1. ebinar NEXT PRACTICES Tiffani Frey Craft, Creative Marketing www.craftcreativemarketing.com @tiffanifrey
- 2. Goals Agenda, Pt 1 BEFORE THE WEBINAR Promotion Registration Form Confirmation Reminders The Presentation Handouts Practice ©2012 Tiffani Frey www.craftcreativemarketing.com
- 3. trade VALUE for TIME ©2012 Tiffani Frey www.craftcreativemarketing.com
- 4. DELIVER on your PROMISE ©2012 Tiffani Frey www.craftcreativemarketing.com
- 5. keep it MOVING ©2012 Tiffani Frey www.craftcreativemarketing.com
- 6. answer every QUESTION ©2012 Tiffani Frey www.craftcreativemarketing.com
- 7. BEFORE THE WEBINAR set your GOALS ©2012 Tiffani Frey www.craftcreativemarketing.com
- 8. goals are tangible numbers that can be measured reported on tracked improved ©2012 Tiffani Frey www.craftcreativemarketing.com
- 9. RFQs|SALES|ATTENDEES|SATISFACTION|DEMOS ©2012 Tiffani Frey www.craftcreativemarketing.com
- 10. GoToWebinar reports on Number of attendees Attendance rate Attentiveness Poll response rate Survey response rate Duration Interest rating ©2012 Tiffani Frey www.craftcreativemarketing.com
- 11. PROMOTION BEFORE THE WEBINAR ©2012 Tiffani Frey www.craftcreativemarketing.com
- 12. touches 3 weeks 2 weeks 1 week 1 day ©2012 Tiffani Frey www.craftcreativemarketing.com
- 13. The closer you get to the webinar, the more urgent your messaging should get. ©2012 Tiffani Frey www.craftcreativemarketing.com
- 14. Advertising Social media Email Mail Website Associations Industry publications ©2012 Tiffani Frey www.craftcreativemarketing.com
- 15. BEFORE THE WEBINAR REGISTRATION REGISTRATION ©2012 Tiffani Frey www.craftcreativemarketing.com
- 16. Ask the QUESTIONS that let you see your attendees ©2012 Tiffani Frey www.craftcreativemarketing.com
- 17. Ask the QUESTIONS that get you information you can use How did you hear about this webinar? On a scale of 1-5 (5 being highest), rate your familiarity with company/product. Would you like to receive our newsletter? What is your biggest challenge in terms of X? What product do you currently use/are considering? ©2012 Tiffani Frey www.craftcreativemarketing.com
- 18. BEFORE THE WEBINAR EMAILS ©2012 Tiffani Frey www.craftcreativemarketing.com
- 19. Confirmations System requirements Outlook reminder Customize message ©2012 Tiffani Frey www.craftcreativemarketing.com
- 20. Reminders 1 week, 1 day, 1 hour Include link to download handouts Customize message Send personal email ©2012 Tiffani Frey www.craftcreativemarketing.com
- 21. Hello! I hope you're as excited as I am for tonight's webinar, “Webinar Next Practices.“ Bring your most challenging questions; I'm here to help! Attached is a worksheet I've put together to help you take notes and remember the most important parts of my presentation. I suggest you print it out and have it ready to go when we start. I'll see you online in about an hour! ©2012 Tiffani Frey www.craftcreativemarketing.com
- 22. BEFORE THE WEBINAR PRESENTATION DESIGN ©2012 Tiffani Frey www.craftcreativemarketing.com
- 23. one thought per slide ©2012 Tiffani Frey www.craftcreativemarketing.com
- 24. 2:1 ratio ©2012 Tiffani Frey www.craftcreativemarketing.com
- 25. 2:1 ratio ©2012 Tiffani Frey www.craftcreativemarketing.com
- 26. 100pt 50pt 40pt 30pt 20pt 10pt ©2012 Tiffani Frey www.craftcreativemarketing.com
- 27. 7 6 5 4 3 2 1 ©2012 Tiffani Frey www.craftcreativemarketing.com No man’s land
- 28. NO video or animation ©2012 Tiffani Frey www.craftcreativemarketing.com
- 29. PPTS is your friend ©2012 Tiffani Frey www.craftcreativemarketing.com
- 30. BEFORE THE WEBINAR HANDOUTS ©2012 Tiffani Frey www.craftcreativemarketing.com
- 31. Variety of Worksheet questions Important points Keepsake ©2012 Tiffani Frey www.craftcreativemarketing.com
- 32. Summary Takeaway Contact info Slides? ©2012 Tiffani Frey www.craftcreativemarketing.com
- 33. BEFORE THE WEBINAR PRACTICE ©2012 Tiffani Frey www.craftcreativemarketing.com
- 34. Get to know GoToWebinar Recording Launching polls Hand raise function Questions/chat Changing presenters Drawing tools Sharing mouse control ©2012 Tiffani Frey www.craftcreativemarketing.com
- 35. Practice until you can do it in your sleep ©2012 Tiffani Frey www.craftcreativemarketing.com
- 36. hank you Tiffani Frey Craft, Creative Marketing www.craftcreativemarketing.com @tiffanifrey ©2012 Tiffani Frey www.craftcreativemarketing.com