Mais conteúdo relacionado Semelhante a Inside Intellectual Property Excerpts (20) Mais de Crafitti Consulting (7) Inside Intellectual Property Excerpts1. Inside Intellectual Property
Karthikeyan Iyer
Founder Director, Co-crafter
crafting innovation together
Crafitti Consulting Pvt. Ltd.
An Innovation Research and
Consulting Think Tank
Confidential
3. 9 arms of Crafitti’s
Innovation Landscape
Today we
are going to Value
Strategy
touch upon
Decisions
Ideas
Productivity
And their
intersections Inventions
crafting innovation together
Networks
Learning Complexity
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 3
4. IPR lies at an important intersection
Intellectual
Property
Rights
Technology
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Business Law
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 4
5. The world is changing rapidly and so are the
world’s businesses!
Information gets Old economy New economy Information travels fast
collected locally,
(Weight) (Speed) and wide
access is restricted
First mover’s
advantage is a small
window
Growth and
expansion is slower
You can lose your
crafting innovation together
intellectual advantage
First mover’s very quickly!
advantage lasts longer
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 5
6. IPR reflects both current and future potential
Current performance
(Capital, assets and
earnings including Future Potential
those from IPR) (Intellectual Capital as a
crafting innovation together
% of market cap)
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 6
7. Intellectual Property value chain
Copyright
Idea Expression Intellectual Trademark
Property
Trade secret
Patent
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Protect Exploit
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 7
9. What are the rights embodied in Copyright?
General Rights Moral Rights
Publication Paternity
Paternity Integrity
Integrity Attribution
Translation Privacy
Reproduction
Public recitation
Adaptation
Broadcast
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Inalienable rights in
original works
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 9
11. Patents can
completely
block a
competitor
entering a
market!
crafting innovation together
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 11
12. Patents
Patents
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Confidential © Crafitti Consulting Private Ltd. 9/22/2009 12
13. Software and Business Method patent stats
2500 500000
450000
2000 400000
350000
1500 All utility patents (Right Axis) 300000
250000
1000 200000
150000
Computer Implemented
crafting innovation together
500 100000
Business Methods (Left Axis)
50000
0 0
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19 0
19 1
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20 0
20 1
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07
8
8
8
8
8
8
9
9
9
9
9
9
9
9
9
9
0
0
0
0
0
0
0
19
Patent Applications in the US – noticed the spikes?
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 13
14. Not everybody is filing patents left, right and centre!
crafting innovation together
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 14
16. IP Strategy attempts to provide answers to some
of these questions
Small and Medium
Large Enterprise Startup
Enterprise
• A competitor is suing me • A competitor is blocking • How do I prevent
for large scale my expansion in the somebody else from
infringement? What market. How should I stealing or blocking my
should I do? circumvent? idea?
• I have an existing portfolio • How should I compete • How do I lock and exploit
of ideas and IP assets, how against the larger players? my first mover’s
should I leverage it in the advantage?
market place?
crafting innovation together
• How do I get the best
acquisition proposal? • How do I get more
• Who should I acquire or lucrative funding
merge with? • How do I leverage my proposals?
assets to strengthen my
• Someone is trying to make brand? • How do I compete with
a quick buck with my much larger competition
brand name. What should I with deep pockets?
do?
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 16
17. Elements of IP Strategy
crafting innovation together
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 17
18. Linking IPR with Organizational Strategy
crafting innovation together
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 18
22. Patent Portfolio Management
Block Others from entering your space
crafting innovation together
Crowd around a competitor patent to render it useless
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 22
24. You don’t have to do it alone . . .!
crafting innovation together
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 24
26. Crafitti’s Value Measures for Individual Patents
and Patent Portfolios
Comprehensi
veness
Diversity Criticality
Inventiveness Dependency
Crafitti’s
Value
crafting innovation together
Measures
Uniqueness/ Leveragabilit
Novelty y
Utility/ Brand
adoption perception
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 26
27. Crafitti’s value measures for knowledge that
doesn’t qualify for patent protection
Velocity
Circulation Novelty
Knowledge
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Value
Influence Relevance
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 27
28. IP Strategy - Decisions
• Should I patent, publish or hide (trade secret)?
– Is my invention easy to copy or reverse
engineer?
– Do I need more time to create a tangible
first mover’s business advantage?
– Does patent pending status get me more
money (funding or deal pipeline)?
– Does publishing preempt a competitor’s
crafting innovation together
product strategy?
• When in my product life cycle should I use
patents, trademarks, copyrights and trade
secrets?
• Which company should I acquire?
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 28
29. IP Opportunities
In 1982, physical assets constituted
62% of US manufacturing
companies’ market value; today,
less than 30%
Total revenues from the licensing of
patents exceed $ 110 billion (1990:
$15b)
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IBM’s annual patent licensing royalties
exceed $ 1 billion (1990: only $ 30
m)
Texas Instruments earned $4 billion in
patent royalties since 1980
Based on Rivette & Kline, 2000
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 29
30. IP Cell
Defense
Idea Invention Patent Differentiation
Commercialization
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Growth
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 30
31. Crafitti helps craft
innovation in multiple
contexts.
Karthikeyan Iyer
Co-crafter, Founder Director
crafting innovation together
Crafitti Consulting Pvt. Ltd.
karthikeyan.iyer@crafitti.com
Confidential © Crafitti Consulting Private Ltd. 9/22/2009 31