1. Shepherding Your
Content for
Operational Efficiency
Val Swisher, CEO
Content Rules
@contentrulesinc

2. Definition
Operational Efficiency
Doing more with the same resources.

3. Who am I?
Content Rules
An amazing collection of people who help
great clients create fabulous content and get it
ready for global consumption.

4. Operational Efficiency
is Not New

5. What About Terminology
Management?

6. How?
Consistent
Terminology
Increases Operational Efficiency

7. How Many Ways Can You Say:
Dog Puppy
Canine Poodle

8. Why?
What About XML and Reuse?
“You Cannot Realize the Gains of Structured
Authoring Efficiency if You are Not Efficient
with Words” - me.

9. Operational Efficiency and
Translation

10. How?
Translation Trifecta

11. But How?
Pull
Push

12. Dirty Little Secret
No one uses style guides.
That’s right.
No one.

14. Right Tools
Using the right tools, you will
• Spend less time writing
• Use editing resources more effectively
• Create better quality content in all languages
• Spend 15-40% less money on translation
• Get to market faster
• Field fewer technical support calls
• Have happier customers

15. So What are You Waiting For?

16. write. vals@contentrules.com
read. www.contentrules.com/blog
search. www.contentrules.com
tweet. @ContentRulesInc
© Content Rules, Inc. All rights reserved. Shepherding Your Content for Operational Efficiency