7 quotes from Steve Jobs about building your brand. Great branding tips from the mastermind behind Apple, one of the most innovative companies of all time.

1. 7Quotes
from
SteveJobs
BuildingYourBrand
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2. Steve Jobs was a natural. You might even say Jobs built one
of the world's strongest brands without ever setting out to
"brand" his company. Instead, he focused on making great
consumer products. His brand developed around him. Check
out 7 top branding tips from Jobs...

3. “Be a yardstick
of quality.
Some people
aren’t used to
an environment
where
excellence is
expected.”

4. “Sometimes when you innovate,
you make mistakes. It is best to
admit them quickly, and get on
with improving your other
innovations.”

5. “Creativity is just
connecting things.
When you ask creative
people how they did
something, they feel a
little guilty because
they didn’t really do
it, they just saw
something. It seemed
obvious to them after
a while. That’s
because they were
able to connect
experiences they’ve
had and synthesize
new things.”

6. “Design is not just what it
looks like and feels like.
Design is how it works.”

7. “And it comes from
saying no to 1,000
things to make sure we
don’t get on the wrong
track or try to do too
much. We’re always
thinkSing about new
markets we could
enter, but it’s only by
saying no that you can
concentrate on the
things that are really
important.”

8. “It’s hard to tell with
these Internet startups if
they’re really interested
in building companies or
if they’re just interested
in the money. I can tell
you, though: If they
don’t really want to
build a company, they
won’t luck into it. That’s
because it’s so hard that
if you don’t have a
passion, you’ll give up.”

9. “It took us three years
to build the next
computer. If we’d given
customers what they
said they wanted, we’d
have built a computer
they’d have been happy
with a year after we
spoke to them – not
something they’d want
now.”

10. In order for a brand to be
truly successful, it has to
know how to anticipate need.
Has any company ever been
as successful as Apple in this
arena?

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