The document discusses using Facebook events to encourage college students to improve their dietary habits by eating breakfast more regularly. A study was conducted where 29 students signed up for a weekly challenge to eat breakfast before 11AM for a week. Participants ate an average of 4.48 breakfasts during the week. The study found that Facebook events were effective for this type of social accountability challenge because they provided continuous reminders and encouragement as students saw the event and others' posts after logging into Facebook each day.

1. Using Facebook to Reduce the Stress of College Students through Improved Dietary Habits Conrad Chan Stanford University Computer Science ’13

2. Mmmm…Breakfast

3. Intended Behavior: Aimed at: College students who want to eat breakfast but do not seem to have the will-power to wake up in the morning and do so Challenge: Eat a meal before 11AM everyday for a week

4. Breakfast Buddies Challenge 29 signups 130 total breakfasts eaten in a week Average of 4.48 breakfasts eaten per participant 5.2 breakfasts eaten per active participant 19 expressed interest in continuing breakfast on weekdays post-study

5. Gauging Interest

6. Choosing a Medium Social Accountability Hot Triggers Smallest Behavior Simple, Social, Fun

7. Challenge: A Facebook Event

8. Recruitment

9. Fully Utilizing Facebook for Behavior Change Testing the waters Facebook Events- The C-Rad Way

10. Facebook Events- Easy to Contact

11. Facebook Events- “Continuous Hot Trigger” User Sees Challenge After Every Login

12. Facebook Events- Public, Social, Naked

13. Facebook Events- Social  Fun “eating eggs bacon and bread soon. Can't believe this challenge has gotten me to wake up at 942 to eat breakfast..on a saturday” “Getting breakfast now! ♥” “bagel! at 9am. miracle.” “eggs, toast, blueberry muffin, and yogurt. ‘eat breakfast like a king, lunch like a prince, and dinner like a hobo’” “proud to have eaten breakfast today Breakfast Buddies Challenge” “Conrad Chan wake me up in the morning. We can be breakfast buddies like last quarter.” “It's around dinner time for most of y'all so let's get pumped for tomorrow. woooooOOOOOOO ... BREAKFAST!”

14. Next Potential Projects

15. Facebook Events are Great Tools for Social Accountability Challenges