Christian Goodman: The Power of Connections
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Linking people, behaviour and data to build insights.
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Christian Goodman: The Power of Connections
- 1. THE POWER OF CONNECTIONS LINKING PEOPLE, BEHAVIOUR AND DATA TO BUILD INSIGHTS 19 Sept 2011 Presented by: Christina Goodman
- 2. 2 2
- 3. 650+ connections 10,500+ new people in my network in the past month 7,195,052+ professionals in my reach 3 3
- 4. OUR LIVES ARE MORE DIGITALLY-DRIVEN THAN EVER BEFORE THE AVERAGE CONSUMER IS MORE CONNECTED 4
- 6. THE POWER (AND SIZE) OF THE NETWORKS 750m 175m 120m 6
- 7. NOT ALL NETWORKS ARE CREATED EQUAL 7
- 8. THINK BACK TO THE ROLADEX 8 8
- 9. THE LARGEST PROFESSIONAL AUDIENCE AT YOUR FINGERTIPS WITH LINKEDIN 120M+ 200+ 26M in Europe: companies 6M in the UK 170+ All F500 represented 2M in NL industries 2M in France 1M in Spain 2M in the Nordics 2M in Italy 1M in DACH Source: Internal Member Numbers from LinkedIn 9
- 10. 10 10
- 11. CONNECTING THE MOST AFFLUENT BUSINESS AUDIENCE Source: Europa TGINet 2010 R2 – FR, ES, D, GB 11
- 12. WHAT ARE PEOPLE ACTUALLY DOING ON LINKEDIN? HOW CAN I REACH INFLUENCERS? 12 Source: LinkedIn UK online survey, n = 1,376; fielded 5/4 – 6/3/10
- 13. NETWORKING IN THE PROFESSIONAL CONTEXT WHAT DOES IT MEAN? DISCOVERING GATHERING SHARING DEBATING RECOMMENDING 13 13
- 14. OUR MISSION To connect the world’s professionals to make them more productive and successful 14
- 15. WHAT PROFESSIONALS NEED TODAY TO MAKE FAST & EFFECTIVE DECISIONS TRUST IDENTITY & INSIGHTS NETWORK 15
- 16. PROFESSIONAL IDENTITY ECOSYSTEM THE PROFESSIONAL PROFILE OF RECORD Connect Experience / Education Professional Details Recommendations Summary: Career and Professional Highlights Groups / Associations 16
- 17. COMPANIES CAN CREATE THEIR OWN IDENTITY Follow Recommend Viewer Aware Product / Service spotlight Feature Product / Services 17 17
- 18. 77% TRUST THE INFORMATION ON LINKEDIN 3% 77% 44% 15% 31% 25% 22% 37% 3% 88% Source: LinkedIn UK online survey, n = 1,328; fielded 5/4 – 6/3/10
- 19. SIGNAL – WHO’S MENTIONING YOUR BRAND? DATA-DRIVEN SOCIAL RELEVANCE Keyword Relevancy Insight 19 19
- 20. PROFESSIONAL INSIGHTS AND KNOWLEDGE SHARING YOUR ESSENTIAL SOURCE FOR BUSINESS INTELLIGENCE Context Follow Data Share Critical Mass 20
- 21. 2.0 TURNING DATA INTO INSIGHTS
- 22. professional WHAT’S IN A NAME? *Over represented names on LinkedIn
- 23. WE REACH MORE C-LEVEL EXECUTIVES DAILY THAN ANY OTHER NEWS/BUSINESS SITE MEASURED Source: BE:Europe 2011 23
- 24. WE ALSO KNOW ABOUT C-LEVEL EXECUTIVES USING LINKEDIN 155% more likely to recommend 33% 15 yrs YoY Member Growth Av work experience Average Age 54% more likely to have visited 146% LI within the last 7 days More Connected 42 Source: LinkedIn Insights UK. Benchmark: Entire UK Audience 24
- 25. CxO’s PRIMARY USE OF LINKEDIN: NETWORKING 40 35 Average page views when using section Profile Viewing 30 People Search 25 Groups 20 Home Page Jobs Inbox 15 10 Address Book Company 5 0 0% 20% 40% 60% 80% 100% % of visitors using section when visiting Source: LinkedIn Panorama, UK, May 2011 25
- 26. MOST SEARCHED COMPANIES ON LINKEDIN
- 27. THE POWER OF CONNECTIONS 27
- 28. EACH ACTIVITY HAS A VIRAL EFFECT
- 29. THANK YOU! Christina Goodman Research & Insights, LinkedIn @chrgoolondon cgoodman@linkedin.com