Email marketing is evolving at a rapid pace. Gone are the days where small business owners could collect email address, send a promotional message and generate cash flow. Debra Ellis with Wilson & Ellis Consulting joins us for this Small Business Marketing 101 webcast to deliver 5 secrets to be successful and drive traffic and increase ROI. Debra will break down the new reality requirements which include:
• Segmentation
• Targeted Marketing
• Customer Engagement
Judging the Relevance and worth of ideas part 2.pptx
Five Email Marketing Secrets
1. Rich 115 via flickr
with Debra Ellis
dellis@wilsonellisconsulting.com
2. Lora Ullerich
Digital Media Specialist
Lora.Ullerich@coleinformation.com
Debra Ellis
Business Consultant
Wilson & Ellis Consulting
dellis@wilsonellisconsulting.com
Session Framework
3. 3
• Cole Information
• Published in 1947
• Blue Book
• Criss-cross directory of addresses
and phone numbers
• Invaluable information for:
• Telemarketing
• Debt collection
• Law enforcement
• Today, web-based lead generation for small
business.
Then & Now