Grand Mart Retail opened a new hypermarket store in Dammam, Saudi Arabia. Through an initial digital marketing campaign and later in-store promotional events, the store was able to exceed its weekly goals of 25,000 footfalls and 6,250 bills. Digital campaigns contributed to 70% of walk-ins. In the first 30 days, daily bills increased from 1,800 to 3,500 after implementing in-store promotions, helping the store surpass its 14,000 weekly bill goal.

1. Grand Mart Retail
Success story of Dammam store leveraging digital

2. Grand Mart Group
• Established in 1970’s.
• Major market share of wholesale
and retail distribution business of
FMCG in Qatar.
• Other Verticals: Catering supplies,
IT & IT enabled services,
Restaurants, Travel & Tourism and
Refrigeration & AC.

3. Competitor Landscape
38 km @ Khobar
<10 km @ Dammam (Mobiles)
<10 km @ Dammam (Mobiles)
<10 km @ Dammam
<2 km @ Dammam
<2 km @ Dammam

4. Weekly Goal
25,000 Foot Falls
6,250 Bills

5. Pre Launch Launch
Continuous
Marketing
Campaigns
In Store
Campaigns
Grand Mart Hyper Plus Market - Dammam
Promotion Segmentation

6. Pre Launch
Social media campaigns to
excite the target audience with
plus promises.

7. Customer Messages Starts Pouring In

8. Launch
Average in first 3 days of
launch.
- 26800 foot falls per day
- 6700 bills per day

9. First 15 Days of Operation
0
1000
2000
3000
4000
5000
6000
7000
8000
Bills
Opening pull has steeped down to 1800 bills / day.
Time to start In Store & Mega Marketing Campaigns.

10. Campaigns
Enabled Mega promotions
with pricy gifts.

11. In Store
Face painting competition for
children.

12. In Store
Cool Kids Campaign

13. In Store
Dandy Ice Cream Challenge

14. Established Strong Customer Connect
4.6 of 5 rated good

15. First 30 Days of Operation
0
1000
2000
3000
4000
5000
6000
7000
8000
Bills
In Store & Mega Marketing Campaigns boosted daily bills to 3500 from 1800.

16. We proudly surpassed the initial set goal!
• 98,000 Foot Falls / Week
• 14,000 Bills / Week
• Digital contributed 70% of walk ins

17. WE MAKE IDEAS FLY
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