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Building & Protecting
your Online Brand.
Rule #1
Think if yourself as a brand.
Rule #2
Think before you publish.
Think about that post, then
rethink it.
It never goes away....
Rule #3
Have a plan and stick to it.
For me?
Twitter – 90% promotion and though leadership, 10% fun. Mostly branding,
building reputation as a online marketing leader, show personality and political
bent. Very little on kids, travel, etc. No more than 3-4 per day.
Facebook – 70% fun, 30% self-promotion. Kids, travel, social issues, sports, etc.
Not for professional contact.
Google+ – 90% promotion and though leadership, 10% fun. Use for SEO.
LinkedIn – 100% brand building. Meet before accepting invites. 3-4 posts/week.
Instagram – 90% fun, 10% professional. Account is locked.
Vine – 100% fun. Account is open.
Media – look for primarily professional posturing opportunities
paultenhaken.com
Professional Branding
LinkedIn

YouTube

Twitter

Google +

Start a Blog

Facebook

Instagram

Vine

Pinterest
Facebook
Twitter
• Unless you lock down
your account, Twitter is
an open book
• Direct messages get you
in trouble
• Dnt tlk like u txt. k?
LinkedIn
• How to use it?
• Make your profile sing
• Hire a bio writer
• Create connections
• Get recommendations….don’t be afraid to ask!
• Get endorsements
• Pimp your profile
Google+
• Sign up for Google+
• Create your account like you would any other
social network.
• 343 million active users.
• Authorship
The Media are your Friends
• Be proactive
• Make their job easier
REPUTATION MANAGEMENT
REPUTATION MANAGEMENT
National Labor Laws are in your favor, but don’t push it.
Takeaways
• You are not an just a person, you are a brand.
• Understand what you do has an impact on your brand.
• Be defined by who you are as an individual.
Thank you!

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Building and Protecting Your Online Brand

  • 1.
  • 3. Rule #1 Think if yourself as a brand.
  • 4.
  • 5.
  • 6. Rule #2 Think before you publish.
  • 7. Think about that post, then rethink it.
  • 8. It never goes away....
  • 9. Rule #3 Have a plan and stick to it.
  • 10. For me? Twitter – 90% promotion and though leadership, 10% fun. Mostly branding, building reputation as a online marketing leader, show personality and political bent. Very little on kids, travel, etc. No more than 3-4 per day. Facebook – 70% fun, 30% self-promotion. Kids, travel, social issues, sports, etc. Not for professional contact. Google+ – 90% promotion and though leadership, 10% fun. Use for SEO. LinkedIn – 100% brand building. Meet before accepting invites. 3-4 posts/week. Instagram – 90% fun, 10% professional. Account is locked. Vine – 100% fun. Account is open. Media – look for primarily professional posturing opportunities paultenhaken.com
  • 11. Professional Branding LinkedIn YouTube Twitter Google + Start a Blog Facebook Instagram Vine Pinterest
  • 13. Twitter • Unless you lock down your account, Twitter is an open book • Direct messages get you in trouble • Dnt tlk like u txt. k?
  • 14. LinkedIn • How to use it? • Make your profile sing • Hire a bio writer • Create connections • Get recommendations….don’t be afraid to ask! • Get endorsements • Pimp your profile
  • 15. Google+ • Sign up for Google+ • Create your account like you would any other social network. • 343 million active users. • Authorship
  • 16. The Media are your Friends • Be proactive • Make their job easier
  • 18. REPUTATION MANAGEMENT National Labor Laws are in your favor, but don’t push it.
  • 19. Takeaways • You are not an just a person, you are a brand. • Understand what you do has an impact on your brand. • Be defined by who you are as an individual.

Notas do Editor

  1. Responsive web design is fully suited to our new multiple-screen society. Sites are built with clear goals like leads, sales, and conversions Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.
  2. Responsive web design is fully suited to our new multiple-screen society. Sites are built with clear goals like leads, sales, and conversions Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.
  3. Discovery
  4. Responsive web design is fully suited to our new multiple-screen society. Sites are built with clear goals like leads, sales, and conversions Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.
  5. Responsive web design is fully suited to our new multiple-screen society. Sites are built with clear goals like leads, sales, and conversions Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.
  6. Wireframes
  7. Wireframes
  8. Wireframes
  9. Wireframes
  10. Reputation Management
  11. Reputation Management
  12. Reputation Management
  13. Responsive web design is fully suited to our new multiple-screen society. Sites are built with clear goals like leads, sales, and conversions Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.