The Social Media Professional Association (tm) SMPA is proud to announce the launch of their Social Media Marketing Certification program on May 1st, 2013. Social Media Certification Graduates Social Media Professional Association The Social Media Marketing Certification program is a live, instructor based, 26-week curriculum, designed to prepare professionals in practical Social Media Marketing skills. Students receive Certification in Social Media Marketing along with the skills necessary to become well equipped for Web 2.0 jobs. The Social Media Marketing Certification program also focuses on existing business owners and entrepreneurs to aid them in growing or starting new businesses in the Social Media and Mobile Web marketing fields. Social Media Marketing Certification students receive their credentials from the Social Media Professional Association (tm) SMPA, who certifies that they are capable to prepare, manage and implement real, viable, positive ROI, social media marketing campaigns and programs. Graduates from the Social Media Marketing Certification program receive a Certification Diploma, membership in the Social Media Professional Association (tm), access to training programs, webinars and seminars, and listing in the Social Media Professionals Listing page of the SMPA website.

1. SOCIAL MEDIA & INTERNET MARKETING CERTIFICATION
TRAINING, ADVOCACY & MEMBERSHIP
www.socialmediaprofessionalassociation.com
ONLINE TRAINING EVERY MONDAY
BEGINNING JUNE 3 TO DECEMBER 9, 2013
9:00 – 11:00 PM
WHAT IS SOCIAL MEDIA PROFESSIONAL ASSOCIATION (SMPA
• SMPA is a professional team. Its member instructors, assistant instructors, students maintain the highest industry
standards for professionalism. SMPA members are dedicated to making teaching and learning Social Media and other
programs fun. SMPA is a Regional in scope. Offices are located in Palo Alto, California in the United States.
SMPA'S GOAL
• Our goal is to promote the training and education of the general public in Social Media Marketing and the advancement
of those activities. SMPA will establish standards for the training of materials, ideas, and directions in high standards
for the training and certification.
METHOD OF INSTRUCTION
• SMPA’s method of instruction is based on progressive training in the classroom, in the field, online classes, and with
clients. SMPA's entry-level Social Media certification is real and practical education that you can use to enhance your
lifestyle. Increasingly more-advanced certifications, including Assistant Instructor, Instructor, Course Evaluator, and
Master Instructor are offered for those who wish to enhance their teaching skills. Further certifications, such as
Instructor, Course Evaluator, Master Instructor and Assistant Instructor, are offered for those who wish to be involved in
leadership training.

2. SM Module 1 - Social Media Marketing (SMM) Mastery Basic & Advanced Strategies
Understand why you must start using Social Media Marketing. Participants will learn what is Social Media (SM), Social
Book Marking (SB), Blogs, Microblogs and how to effectively use Google, Twitter, Facebook, MySpace, Linkedin,
YouTube, blogs, PR releases and other social media tools to build a powerful online brand.
SMIM Module 2 - DIY-SEO - Do It Yourself Website Optimization Strategies
During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords,
description, title, <H1>, <H2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting,
importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and
image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media
optimization, and other important SEO topics.
SM Module 3 - Blogging for Business Success
Participants will learn real strategies of using blogs for business, which blog platform to use, how to optimize blogs
for the search engines and the use of blogs as a relationship building tool to grow their business.
SM Module 4 -Twitter Strategies and Usage
In this module participants will learn the importance of Twitter as a communication and Search Engine Optimization
tool. They will learn how to optimize their Twitter account for business branding and positioning and how to utilize
shortcuts and updates to communicate effectively and reach potential clients and prospects.
Certified Social Media Marketing Specialist(tm) CSMMS(tm) Program
Syllabus / Curriculum is a 26 week / 13 Module Program divided as
follows:

3. SM Module 5 - Facebook Business Strategies and Functional Usage
Participants will learn real uses of Facebook to grow their business and create real, working, business
relationships and contacts. They will learn how to use the C.C.E. formula for real engagement, lead capture and
getting Facebook users to take action that enhances the business relationship. This is an advanced business
module that teaches users how to make Facebook work for them.
SM Module 6 - LinkedIn for Business
In this Module participants will learn real, practical tips to properly use LinkedIn for building relationships,
increasing quality business contacts, increasing sales, and increasing the chances of getting found on Google and
other search engines. They will learn how to get started using their LinkedIn account and the basic and advanced
features and functionality that LinkedIn offers.
SM Module 7 - YouTube & Video Marketing
Participants will learn the importance of using YouTube and other Social Media Video sites to get their business
websites ranked high on the search engines. They will learn how to properly cross utilize video and other video
sites and the option for creating video and promoting them on the web.
SM Module 8 - Location Based Social Search Marketing
Some of your intelligent competitors are using social media tools such as Yelp, Google Places, Foursquare, and
many more sites to create a buzz for their restaurant or business on the internet and have new customers
become your raving fans. What about your business? Learn how Location-based Search can drive new
customers to your business.

4. SM Module 9 - Social Media Press Releases / Writing Press Releases
Participants will learn how to effectively use formats and templates to write and publish press releases to
increase awareness of business activities and events. Using free, online press releases to increase traffic
and get their websites ranking higher on Google and other search engines.
SM Business Module 10 - Social Media Business Practice and Implementation
Participants will learn how to implement the concepts learned in previous modules to successfully manage
Social Media campaigns, create a social media marketing plan and effectively run a social media
marketing business
SMIM Module 11 – Google Adwords, Pay Per Click Advertising and Affiliate Marketing
Participants will learn how to properly utilize Pay Per Click advertising such as Google Adwords to drive
new traffic to their sites while controlling expense and maximizing return on investment. Using affiliate
marketing to increase revenues using existing web site or blog traffic.
SMIM Module 12 – Education Based and Information Product Marketing
Participants will learn how Education Based Marketing can be used to engage potential clients, break the
ice and create Top of Mind Awareness. More than ever, clients prefer to do business with “experts”. Also,
how to increase revenues by creating and distributing information products based on the business’
products and services.
SMIM Module 13 – Email Marketing Basics Hands-on – Constant Contact
Participant will learn how email marketing – the low-cost marketing tool – can really help you drive your
business success. This practical program gives you a concise, but comprehensive overview of how easy it
is to create and send professional-looking email newsletters and promotions. Learn the latest best
practices.

5. Effectively create social media campaigns that create positive Return on
Investment ROI, increase traffic to client websites, increase traffic flow to client
business and/or raise awareness of the client's brand.
Effectively determine which social media marketing tools to use for specific goals
and how to implement them.
How to adapt to Social Media, New and Local Social Media industry changes in
technology and procedures.
How to monitor and track results of social media marketing campaigns.
Successfully market themselves as Certified Social Media Marketing Specialist
Certified Social Media Marketing Specialist(tm) CSMMS(tm) Program
Completion Requirements
• Upon completion of the Social Media Marketing Certification course students will be able to
understand how to:

6. Existing Accounts
• Present a professional media presentation to staff showing all the changes you have made on the account. Use
your URL and accounts or someone that you know so you can give real information. To pass this requirement you
must include 25 out of 50 points in the current Evaluation sheet available from staff
New Accounts
Open a minimum of 20 social media accounts including the following minimum requirements:
• Facebook Business Page with Cover & 100 Likes
• Twitter with customized background and 100 Followers
• Blogger Blog customized with 10 daily postings
• YouTube channel with one video posted
• One PRlog.org social media press release
• Slideshare.net account with 1 PowerPoint Presentation
• Google+ with 250 in Circles and customized cover
• Delicious.com and Digg.com and 1 Share
• Pinterest with at least 5 Pins
• Website with Follow and Share buttons
CERTIFICATION REQUIREMENTS
• Complete the 13-module, 26-section coursework
• Complete a series of 13 quizzes with a minimum average score of 70%
• Complete an open book Final Exam with a score of 70% or higher
• Successfully complete a Social Media Marketing Campaign for a client or themselves with these requirements:

7. Installment Payment Plans - On
Automatic Credit Card Paypal
Payments Only
$199 Fee then $75 per week for 26 weeks before June 1st, 2014 - Total Tuition $2149.00
$499 Fee then $75 per week for 26 weeks after June 1st, 2014 - Total Tuition $2449.00
$333.17 Fee then $333.17 per months for 5 months - Total Tuition $1999.02 before July 1st, 2013
$499.00 fee then $499.00 per month for 5 months - Total Tuition $2994.00 after July 1st, 2013
CSMMS (tm) Students Receive:
• CSMMS 26-Week Tuition
• Certification Diploma Upon Completing Program Requirements
• Kindle Fire HD 16GB Tablet 7" Wi Fi **Included “with only” Full Tuition Option
• NMx2 Laptop Bag
• Student Binder with Guides
• Email Coaching Sessions (5)
• Enrollment and Program Support
Certified Social Media Marketing Specialist (tm) CSMMS (tm) Tuition Options
• CMMS (tm) Tuition - $1999.00 Single Payment** (Normal Tuition is $2999.00 - Effective January 1st, 2014)
(**Includes Kindle Fire HD 16GB Tablet 7" Wi Fi)

8. FOR INFORMATION CONTACT
Social Media Professional Association (tm) SMPA ● A New Media, New
Marketing, Inc. Company
California Office ● 530 Lytton Avenue, Palo Alto, CA 94301 ● (650) 600-3844
● info@smpa.us Miami Office ● 8181 NW 36 Street, Suite 21-A, Miami, FL
33166 ● (305) 477-7600 ●
www.socialmediaprofessionalassociation.com