11. Outreach/TrafficDrivers
-Google, Yahoo, MSN – over 95% of searches
-Represents people looking for what you do
-Organic Search Results
-Most trusted listings (70%-80% of clicks)
-Lowest cost and highest return
-Search Engine Marketing- Pay Per Click
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
News/Blogs
Web Content
Email
RSS
Social /
Business
Networks
12. -Online content outside your website
-News sites and industry publications
-Blogs and directories
-Product and service reviews
-Online communities & forums
Outreach/TrafficDrivers
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
Email
RSS
Social /
Business
Networks
News/Blogs
Web Content
13. -Web enables fast spreading of the word
-Create compelling content, offers, and
functionality worthy of spreading
-Support viral marketing through website
-Email a friend
-Integration with “Buzz” services (Digg, Buzz, etc…)
Outreach/TrafficDrivers Traditional
Marketing
News/Blogs
Web Content
Email
RSS
Social /
Business
Networks
Search Engines
Word of
Mouth/Viral
14. -Radio, TV, Print, Direct Mail, Yellow Pages,
Newspaper, Outdoor, etc…
-Shorten message & send to website
-Integrate performance tracking metrics
-Unique website tracking URLs
-Tracking phone numbers
Outreach/TrafficDrivers
News/Blogs
Web Content
Email
RSS
Social /
Business
Networks
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
15. -Push Marketing
-Get your message in front of clients/prospects
quickly & cost effectively
-Create segmented lists with personalized
messages and content
-Track delivery, open, and click thru
-Cross sell, up sell, & top of mind awareness
Outreach/TrafficDrivers
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
Social /
Business
Networks
Email
RSS
News/Blogs
Web Content
16. -Access large networks of people based on
geography, industry, & interests
-YouTube, Flickr, Facebook, Twitter, Friend
Feed, LinkedIn
-Position your business and key people as
experts in your field
Outreach/TrafficDrivers
News/Blogs
Web Content
Email
RSS
Search Engines
Word of
Mouth/Viral
Social /
Business
Networks
Traditional
Marketing
17. -Website design, flash, content layout
-Establishes your image online
-Builds credibility and professionalism
-First impression critical to conversion
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
PublicWebsite
18. -Tell your story in powerful way
-Visible copy critical to search engine
visibility strategy
-Use of various formats: HTML, photos,
documents, video and more
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
PublicWebsite
19. -Tools to manage website content built
for ease of use and efficiency
-Search Engine Optimization tools
-Powerful business applications for
online functionality
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
PublicWebsite
20. Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
PublicWebsite
-Software that powers the website
-Built in security, user management,
analytics, personalization, and SEO
-Modular architecture for flexibility,
growth, integration, and upgradeability
26. The Cirrus eBusiness Suite
packages the tools and
methodologies necessary to
execute a successful NetCentered
Marketing Strategy into a powerful
turnkey website solution that
empowers businesses to develop,
manage, and refine their strategy
over time.