With the ever increasing pace of technology today, many pharmaceutical companies find it nearly impossible to track their customers’ multi-channel digital journeys, much less identify actionable insights. Ten years experience working in the pharmaceutical industry - with companies big & small - has given CI&T a real-time view of this struggle and hands-on experience in developing solutions along the way. In this session, CI&T will help you better understand your customers’ digital journeys and identify ways to engage the perpetually connected customer. Specifically, you will learn how to: Provide more dynamic customized content independent of devices used Adapt to user behavior and interaction Identify patterns and get predictive and prescriptive analytics data Improve overall user experience Uncover new market opportunities

1. Top Cloud
Partner 2013

2. Collaborate
to prevent being
disrupted
10x the
innovators

3. Innovate
by finding and creating
disruptive solutions yourself
10x the
1/10th of
innovators the cost!

4. Transform
take the big leap to
reinvent yourself
10x the
1/10th of
innovators the cost!
100x the
power!!

5. Collaboration
and
Innovation:
average of
81%
correlation

6. Digital Brain
Pharma Next
A product by
in partnership with

7. There's a person in the crowd
who's tired of being treated
just like anyone else

8. We are different
consumers
The relationship between people,
information and technology has changed.
Self-service
Multi-channel
digital journeys

11. Laura Parker: a tech savvy
doctor working and living in
Philadelphia

12. Jessica Lee: Laura's best
friend, so similar, but quite
different

13. How to make sense of
these user journeys?

14. From Mad Men to Math Men!
Patterns!

15. Big challenges
Stay relevant /
improve
conversion
Keep
relationship
with doctors
strong over
time
avoid being
disrupted by a
start-up or
competition
2-2

16. Digital Disruption means the majority of
your revenues in 5 years are likely to come
from things that don't exist today and are
accelerated by digital tools and platforms

17. The anatomy of Modern Applications
One person's
expectations
Several connected
smart devices
Cloud services
Your company
trying to be relevant

18. Value
The different types of Analytics
INFORMATION
OPTIMIZATION
s
Fore
ht
Insig
Hin
What's
happened?
Descriptive Analytics
ht
dsig
What may
happen?
Predictive Analytics
ight
How to prevent
bad things from
happening and to
potentialize the
good ones?
Prescriptive Analytics
Why has it
happened?
Diagnostic Analytics
Difficulty

19. The anatomy of Predictive (Smart) Applications
Digital Brain
One person's
expectations
Several connected
smart devices
Smart cloud services
It finds patterns in a huge mass
of data to provide insights
Your company
trying to be relevant

20. shall we fix Dr. Laura's experience?

30. It gives you real-time insights
and drive better campaigns
Digital Brain is the center of a
smart digital marketing approach
It makes people
feel special

31. How does the magic happen?
1. Feed the Brain:
2. Listen & Learn:
3. Deliver results!
Content ingestion and categorization;
capture and understand behavior
Understand your
customers’ journeys
Deliver content that
influences behavior

35. Thank you! Any burning questions?
Digital Brain
A product by
in partnership with

36. created by one event attendee during the presentation