2. Magazines it has been associated with!
1800’s:
• 1853: The field
• Late 1800’s: Country life, Horse and Hound, Shooting times, Yachting world, Amateur Gardening,
Cycling weekly, Amateur Photographer, The railways magazine.
1900-1920: 1920’s:
• Yachting monthly, Cage birds, motor boat. • Ideal Home
• 1911: Woman’s Weekly, Golf monthly • 1926:Woman and home
• Homes and Gardens
1930’s; 1950’s:
• 1932: Woman’s own • 1952: New Musical Express (NME)
• 1937:Woman • TV times first published but wasn’t
• Caravan, Stamp magazine, Prediction acquired by IPC until 1989
1960’s: 1970’s:
• 1969: Shoot! Aeroplane monthly, Sporting Gun,
• Rugby World, World Soccer, Angler’s Mail, Superbike
Family Circle
1980’s:
• 1988: Marie Claire
• Essentials, 4x4, Eventing, Mizz, Chat, motor Caravan magazine, Wedding and home, Country homes
and interiors, Classic Boat, Model Collector, Motor Boats Monthly, Practical Parenting, VolksWorld,
Bird Keeper.
1990’s:
• 1991: What’s on TV 2000-Today:
• 1994: Loaded • 2004:Nuts
• 1996: Now • 2005: Pick me up, TV easy

3. Target audiences:
• IPC seems to be associated with many different types of target audiences,
this is shown through the different magazines for different genders as there
is ‘Now’ for women and ‘Nuts’ for men. Also there is a variation in age that it
is targeted at although there is no clear magazine for a very young audience
i.e. under the age of 16, IPC seems to have a mature target audience. The
magazines also seem to be separated into different hobbies and interests.
• From the IPC website I have found that they have 3 main target audiences
which they concentrate on these being:
– Men- this concentrates on the leisure brand magazines and lifestyle magazines
– Mass market women- this concentrates on women’s weeklies and TV magazines
– Up market women- this concentrates on luxury fashion magazines, lifestyle magazines and
home interest magazines.
http://www.ipcmedia.com/about/

4. Why might IPC be an appropriate publisher for a
music magazine?
This publisher would be appropriate for a music magazine as it was the
publisher of NME magazine which is extremely successful and one of the best
music magazines, which shows the success of the publisher and that is a
strong publisher for a music magazine. It is a big component in the magazine
industry so they will be able to produce an appropriate new magazine and will
be able to find new magazines that need to be introduced that are not yet there.
This company is more likely to publish magazines of rock or indie as they have
published NME and uncut which are both music magazines of this genre
however they be open to publishing a new magazine which is of a different
music genre which will attract another set of people therefore adding to the
amount of target audiences they publish for.
Although other publishers may be more appropriate like Bauer as it is a
publisher of the magazine Kerrang! And has produced many national
broadcasts on music and radio stations which shows that they have a major
interest in music.