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LWVC Leadership Council 2014 - Using the Web to Expand Your Audience
1. Using the Web to Expand Your Audience LWVC Leadership Council 2014
Using the Web to
ExpandYour Audience
How to take advantage of your most valuable
communication asset.
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2. LWVC Leadership Council 2014Using the Web to Expand Your Audience
Who used a mobile
device today?
photo: Erik Tjallinks https://www.flickr.com/photos/eriksimages/7663856854
3. LWVC Leadership Council 2014Using the Web to Expand Your Audience
Last minute research takes place on
mobile devices…
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photo: Josh Thompson https://www.flickr.com/photos/joshmt/2245007197
4. LWVC Leadership Council 2014Using the Web to Expand Your Audience
Getting there:
1. Good writing
2. Accessible content
3. Sharability
5. LWVC Leadership Council 2014Using the Web to Expand Your Audience
1. Meaningful Titles
and Headings
http://chillco.com/blog/5-tips-writing-web
Good Writing:
6. LWVC Leadership Council 2014Using the Web to Expand Your Audience
2. Most important
sentence first
http://chillco.com/blog/5-tips-writing-web
Good Writing:
7. LWVC Leadership Council 2014Using the Web to Expand Your Audience
http://chillco.com/blog/5-tips-writing-web
3. Short paragraphs
Good Writing:
8. LWVC Leadership Council 2014Using the Web to Expand Your Audience
http://chillco.com/blog/5-tips-writing-web
4. Lists
Good Writing:
9. LWVC Leadership Council 2014Using the Web to Expand Your Audience
pdf icon: Mimooh http://commons.wikimedia.org/wiki/File:Pdf_by_mimooh.svg
13. LWVC Leadership Council 2014Using the Web to Expand Your Audience
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Email
Sharable Contentphoto: EstherVargas https://www.flickr.com/photos/esthervargasc/9657863733
14. LWVC Leadership Council 2014Using the Web to Expand Your Audience
People share stories in
which they feel invested
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http://chillco.com/blog/engaging-social-media
15. LWVC Leadership Council 2014Using the Web to Expand Your Audience
Potential Members
Galore!
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photo: Kris Krug https://www.flickr.com/photos/kk/6863172432
20. LWVC Leadership Council 2014Using the Web to Expand Your Audience
ThankYou!
League Easy Web Discovery Project
Tommy Keswick
tkeswick@chillco.com
Rain Breaw Michaels
rbreaw@chillco.com
We welcome your feedback and questions!
Resources: http://chillco.com/blog/lwvc-council-2014
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