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#social4good
- 1. Chelsea Aures Kristin Mommers Ashly Oehrl SOCIAL MEDIA ACTIVISM #social4good
Notas do Editor
- Lotus Marketplace – April 1990 New product that contained names, addresses, and purchasing behavior of 120 million Americans Consumers used message boards and email to contact Lotus and learn how to opt out of list 30,000 people were able to opt out Considered the first online protest Lotus decided not to release its database
- Moveon.org - 1998 Simple online petition Designed to send the message “Censure President Clinton and Move on to Pressing Issues Facing the Nation” to Congress Originally sent out to 100 family members and friends Had 100,000 signatures within one week
- Create a team of passionate people Choose platforms based on desired reach, audience, and interaction Keep accounts active Encourage people to stay involved and persuade them to take action Target audience should feel “heard and important” Stay on top of the “social good” culture Maintain your brand message Be “transparent, energetic, and authentic”
- Peter Jackson GiveCorps “ Our goal was and is to create a platform that makes it fun, easy and rewarding to learn more and get involved with these organizations in an effort to help them grow their current base of supporters” “ Everyday we bring attention to the work organizations are doing in Baltimore through social media and email. Often people don't realize the amazing things that nonprofits are doing in their own backyard. . ” “ Social media makes giving mainstream and allows organizations to achieve the same collective impact but relying on a greater number of people to do it. And ultimately, I think that's more valuable, because even if the dollars raised between 1,000 younger givers and one foundation grant are the same, there's 1,000 people talking about that organization/social campaign. . ” Network for Good infographic
- “ From Twitter chats to Facebook pages, social media is a widely used platform for activists and ethical business alike. It allows people all over the world to gather instantly while also providing a two-way conversation when problems need to be addressed.” “ Don't reinvent the wheel , at first. See what's out there. Find out how successful campaigns were accomplished. Then be creative and monitor your success . If one avenue isn't working, another might. It all depends on who you're trying to reach.” Check out Good.is
- Crowdsourcing Empower the community to do good work on behalf of the organization Humane Society’s 2007 campaign to protest Wendy’s “frosty treatment of animals” Make and submit your own signs to flickr community http://www.flickr.com/groups/wendysvswendys/pool/
- Foursquare – Big Love Little hearts (works with organizations to ensure children with heart defects get surgery) : designated hashtag to #100x100 to check in, donor contributed 1 dollar for their check in Exposure to three networks (foursquare, facebook, twitter) Video – The Cove – documentary about dolphin capture in Japan Company created a widget Average of 59% of people who viewed the widget interacted with it
- Mobilizing Actions Micro-volunteers and instant projects Social network The Extraordinaries connect volunteers with projects that cab be accomplished in ten minutes Natural disasters Red Cross mobilized social network to respond to earthquake in Haiti by sending $10 donation through text message Crisis Commons offered digital map to organize relief groups after earthquake
- Contests to reward social good organizations based on how many votes they can get from social networks Raise funds and gain brand awareness Pepsi Refresh project
- Cooperation Between Non-profits and Individuals Individuals mobilizing their own social networks “ Free agents” as influencers Shawn Ahmed (@uncultured) wanted to use his network to join forces with the Red Cross, but felt shut out The uncultured project: http://www.youtube.com/UP
- Solution: Occupy Wallstreet reaches a broader spectrum of people Solution: HP developed counterfeit technology to help catch knock-offs of its products, and the company repurposed that same technology to help doctors and pharmacies in the developing world detect counterfeit drugs.
- Accountability: Charity water matched the donations it received and made everything public about how much was raised.
- write a petition, mobilize support with social media, real media, celebs, website, etc. and then if/when your petition is approved they publicize your success. avoid dullness by having heated topics, or issues that people are really passionate about. process is pretty involved for an individual to start something. Meaning only the really dedicated people/petitions make it through
- Video shows how to avoid charity fatigue by using humor
- To Mama With Love is a collaborative online art project that honors moms across the globe and raises funds to invest in remarkable women who are transforming our world. Scheduled for May 3-8, 2011, the site invites participants to create socially shareable "heartspaces" that include words, videos, photos & investments in honor of mamas they love.
- Logo links to one of the challenges