This feasibility report proposes establishing a tapioca ice cream shake stall that sells flavored drinks mixed with tapioca pearls and topped with ice cream. The stall aims to provide unique, tasty products at affordable prices to appeal to customers of all ages. Key objectives are promoting the stall's image, ensuring quality products and service, and maintaining a profitable layout. The stall will offer small, medium, and large cups in various flavors. Marketing will target everyone who enjoys shakes, with strategies like special monthly flavors. Financial projections estimate startup costs of P57,000 and capital of P100,000, with P43,000 remaining for operating expenses.
2. General Description Tapioca Ice Cream Shake is a food stall business to sell cool flavored drink mix with dark, spherical, chewy balls made from yam and tapioca called Pearls. The drink's uniqueness and the variety of flavors it offers broaden its appeal to the customers and will keep them interested. Taste and flavor of our shake is the essential component our product that will keep customers coming back for more.
3. Vision Our business bears the vision of providing fun, deliciously appetizing, uniquely enchanting food and beverage products while maintaining our commitment to uncompromised quality at economical rates with a heartening purpose to cater to society’s needs, taste and preferences: rather than simply convincing our customers to try and like whatever products we develop
4. Mission To provide the best quality, reasonably priced products in the Food and Beverage Industry. To continuously generate awareness, interest and desire for our products, resulting in frequent purchases.
5. Our Objectives To promote, protect and maintain our image at all times. To make sure that we provide quality products and offer excellent service to all customers To always make sure TAPIOCA stall is properly laid out, maintained and profitable.
6. Product Mix Features of the Product – our shakes have different sizes of cups (small, medium, large). Each cup consists of delicious shake (any kind of flavor) with tapioca pearls below and ice cream at the top. Our product benefits are the taste that we can give to the customer. Pricing of the product – Small -P33 Medium -P39 Large -P45
7. Marketing Plan Target customer – We are expecting to sell our products to everyone who loves to drink shakes because we have lots of flavors that would be likened by kids and adults. Trends in consumer Preferences - Different flavors, different ice cream toppings and also having a special shake flavor every month. Location of Business – Our location would probably be near schools and universities, on malls and offices. Employees- to have at least 2 to 3 employees that will be starting to work from 11am to 8pm.
8. Management and Organization Since we are also a student, there’s a routine in managing our business. And we can apply our knowledge and trainings to our business since our course are culinary and business administration. In terms to the health of our customer, we make sure that it is healthy for them to buy our products aside from being comfortable because of the delicious and cold shake. We have a suggestion box in order to have a good comments or feedbacks regards to our presentation and to our performance. Since we have competitors like other shake business, we research for details and ideas for having more improvements so that we became more competitive to the other shake business.
9. Owner’s capital worth P100,000.00 The remaining P43,000.00 is for other expenses like rent payable, salaries of the employees, taxes and utilities payable. Financial Data ASSETS AMOUNT Stall P15,000.00 Straws, cups, plastics, tissue P 8,000.00 Tools and equipments P17,000.00 (Blender, Ice Crusher, Freezer, Ice Cream Scooper) Flavored Powder P10,000.00 Vanilla Ice Cream P 7,000.00 ______________________________________________________ Total P57,000.00
12. MARKETING ASPECTS The tapioca shake will be very much positive in offering lot of services satisfying customer needs, accept suggestion and feedbacks to improve our business and have good communications between the buyer and seller. Tapioca will utilize with honesty and credibility thru our products and services. Tapioca will be always “open-minded” to other competitors and will seek only the best. And will be thankful to those customers who will support our product.
13. Our management will provide cleanliness of the stall, especially to our drinks for the satisfaction of customers. TECHNICAL ASPECT
14. MANAGEMENT ASPECT To have good communication between the owner and the employees. Tapioca will develop its service activity to satisfy the need of the customer.
15. SOCIO-ECONOMIC ASPECT Tapioca will be very much responsible in promoting environmental, clean air act and proper waste disposal. We will make sure of the observance and God – fearing to all of them.
16. FINANCIAL ASPECT The amount of P100,000.00 capitals is substantially enough to put up the proposed project Tapioca Shake. The proposed project is a kind of lucrative undertaking.
