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Semelhante a Greening ICT projects communications 8mar11
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Greening ICT projects communications 8mar11
- 1. 3/9/2011| | Slide 1 Communicating project outputs Greening ICT Programme Meeting Jane Charlton, Communications Co-ordinator8 March 2011 Joint Information Systems Committee Supporting education and research
- 2. 09/03/2011| Supporting education and research | Slide 2 Communicating Project Outputs Why JISC branding is important Effective communications Communications planning Helpful resources
- 3. Communicating project outputs Introducing the JISC brand 09/03/2011| Supporting education and research | Slide 3
- 5. Based on wider recognition, provides a stronger platform to attract further funding for future innovative activities
- 9. JISC corporate standard text to be used in all press releases: ‘JISC inspires UK colleges and universities in the innovative use of digital technologies, helping to maintain the UK’s position as a global leader in education www.jisc.ac.uk’
- 11. Reflects our name and visual identity values
- 12. Must not be redrawn or modified in any way
- 14. Effective communication is … Clear and concise Well structured Tells a story Relevant to the audience Easy to access Doesn’t assume any prior knowledge Stands out from the crowd
- 15. Getting your message across: top tips
- 16. Choosing the right method 09/03/2011| Supporting education and research | Slide 10
- 18. JISC Press and PR and Communication team in your own institution
- 19. Networks you or your colleagues work within, including other JISC projects
- 25. 09/03/2011| Supporting education and research | Slide 16 Communications planning Plan your resources over lifetime of your project Money, people, time Limited resources? Carefully consider your target audience and communications objectives Collaborate with others Use open source digital/social media
- 26. Communicating project outputs Resources that can help you... 09/03/2011| Supporting education and research | Slide 17
- 27. Resources that can help Guidelines on how to produce case studies JISC Brand Guidelines Netskills: staff development in effective use of technologies Netskills presentations on choosing and using communications technologies effectively Support with accessibility issues: JISC TechDis Sourcing and using images JISC Legal: legal information Get ideas from what other projects have done 09/03/2011| Supporting education and research | Slide 18
- 28. Learning from what others have done… Project website Low Carbon ICT project website News item ‘Moving files, saving energy’ news item on Planet Filestore Briefing papers Good Campus – A useful series covering much of the Greening ICT Agenda
- 30. Ensure blog posts are short, chatty and informal
- 31. Be generous in your links to other material
- 32. Use a disclaimer if not expressing the views of JISC
- 33. Do not use objectionable language or violate the privacy or publicity rights of any third party
- 34. Comply with copyright legislation
- 36. Refer to guidelines in the Editorial Style Guide, JISC Involve Blogs and Writing for the Web Guidelines.
- 38. Contact communications@jisc.ac.uk for further support3/9/2011| | Slide 22
Notas do Editor
- We encourage JISC projects to become ‘ambassadors’ of JISC in order to raise awareness and demonstrate the value of our activities. Brief sentence describing JISC as the project funder.JISC logo on all project outputsLink in text to the programme page and JISC website home page.
- Your first paragraph will help the reader decide if they want to read on or not.Develop messages that reflect how you are helping to solve broader institutional issues:reducing costs and improving efficiencybeing more environmentally sustainablesupporting business goalsimproving the student experiencebuilding capacity for research-led activities