Communications presentation to Greening ICT projects at their programme meeting on 8 March 2011.

1. 3/9/2011| | Slide 1 Communicating project outputs Greening ICT Programme Meeting Jane Charlton, Communications Co-ordinator8 March 2011 Joint Information Systems Committee Supporting education and research

2. 09/03/2011| Supporting education and research | Slide 2 Communicating Project Outputs Why JISC branding is important Effective communications Communications planning Helpful resources

3. Communicating project outputs Introducing the JISC brand 09/03/2011| Supporting education and research | Slide 3

5. Based on wider recognition, provides a stronger platform to attract further funding for future innovative activities

9. JISC corporate standard text to be used in all press releases: ‘JISC inspires UK colleges and universities in the innovative use of digital technologies, helping to maintain the UK’s position as a global leader in education www.jisc.ac.uk’

11. Reflects our name and visual identity values

12. Must not be redrawn or modified in any way

14. Effective communication is … Clear and concise Well structured Tells a story Relevant to the audience Easy to access Doesn’t assume any prior knowledge Stands out from the crowd

15. Getting your message across: top tips

16. Choosing the right method 09/03/2011| Supporting education and research | Slide 10

18. JISC Press and PR and Communication team in your own institution

19. Networks you or your colleagues work within, including other JISC projects

20. Events and conferences

22. Communications planning

23. Communications planning

24. Communications activity plan

25. 09/03/2011| Supporting education and research | Slide 16 Communications planning Plan your resources over lifetime of your project Money, people, time Limited resources? Carefully consider your target audience and communications objectives Collaborate with others Use open source digital/social media

26. Communicating project outputs Resources that can help you... 09/03/2011| Supporting education and research | Slide 17

27. Resources that can help Guidelines on how to produce case studies JISC Brand Guidelines Netskills: staff development in effective use of technologies Netskills presentations on choosing and using communications technologies effectively Support with accessibility issues: JISC TechDis Sourcing and using images JISC Legal: legal information Get ideas from what other projects have done 09/03/2011| Supporting education and research | Slide 18

28. Learning from what others have done… Project website Low Carbon ICT project website News item ‘Moving files, saving energy’ news item on Planet Filestore Briefing papers Good Campus – A useful series covering much of the Greening ICT Agenda

30. Ensure blog posts are short, chatty and informal

31. Be generous in your links to other material

32. Use a disclaimer if not expressing the views of JISC

33. Do not use objectionable language or violate the privacy or publicity rights of any third party

34. Comply with copyright legislation

36. Refer to guidelines in the Editorial Style Guide, JISC Involve Blogs and Writing for the Web Guidelines.

38. Contact communications@jisc.ac.uk for further support3/9/2011| | Slide 22